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The Arett Sales Podcast

Podkast av arettsales

engelsk

Kultur og fritid

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Learn about what's new with our lawn, garden, home and holiday manufacturing partners. Products, industry knowledge, coming soon etc. This podcast series is for the garden center and hardware retailer that wants to take a deep dive into the products that stock their shelves. For all you normal people out there that want to take a deep dive into what is new and coming up for your favorite manufacturer...this podcast is also for you.

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18 Episoder

episode How To Market To Millennials Who Are Obsessed With Lawn & Garden cover

How To Market To Millennials Who Are Obsessed With Lawn & Garden

The Ugly Facts Of The Millennial Generation & How Their Values May Save Us Presentation with Ryan McEnaney Speaker, Marketing Manager, and Millennial, Ryan McEnaney shares his experience and expertise. This session gives both a personal and research-driven look at the Millennial Generation and proposes communication strategies to engage and grow business with Millennials, the largest age group in the United States. The speaker will walk through research conducted by national experts, industry examples, and success stories from other industries to provide ideas for growing business in this segment. This data is woven through the personal narrative of our speaker, a Millennial and member of a multi-generational family business. * Who are Millennials? * What is the economic impact of Millennials in the Lawn & Garden industry? * Why do you need to learn the personality traits that drive behavior? * Where did we come from? * Where are we going? * Where does our industry fit? * Learn key takeaways that will help you target and sell to this demographic.

31. aug. 2021 - 1 h 5 min
episode What Just Happened Over The Last Year & Where Do We Go From Here? cover

What Just Happened Over The Last Year & Where Do We Go From Here?

Podcast with retailer panel moderated by Ian Baldwin, featuring: Joe Di Dominica, Dees' Nursery in Oceanside, NY Tom Hebel, Bucks Country Gardens in Doylestown PA Mike Boyert, Boyert’s Greenhouse & Farm in Amedina, OH Ian Baldwin moderates our team of retailers “talk from experience.” They will provide reflections on how GC businesses have changed since the pandemic began and talk about their post-pandemic direction. * Key decisions, actions, and takeaways during and post-pandemic. * What they have learned about their customers, their market, their community? * How will their buying habits/best practices or inventory levels change? * How decisions made - the good, the bad, and the ugly – may just help other GCs.

31. aug. 2021 - 37 min
episode Ian‘s Crystal Ball – We ARE NOT Going Back To 2019 cover

Ian‘s Crystal Ball – We ARE NOT Going Back To 2019

Presentation with Ian Balwin    Speaker, Ian Balwin shares his experience and expertise on key learning points from 2020 and 2021. What if you could turn the challenges from the last year into opportunities? Ian will discuss the challenges and provide insight that may just give you the tools you need to tackle 2022 and beyond.           * How we have done more with less. The pain points and sustainability for the next several years.   * Short-term challenges for 2022, inventory, and labor.  * Longer-term challenges for next 5 years, labor and consumer.  * Challenging everything: opening hours, selection, full-service vs. e-commerce, community status.  * Irreversible changes in the market, demographic shifts, a different consumer of all ages, multi-channel retailing.  * How smart GCs will invest the money and apply the learnings to remake garden retailing.

31. aug. 2021 - 40 min
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