The Art Not Algorithms Podcast

How to make your music last forever (ft. Oblé Reed)

Oblé Reed joins us for our final episode of Season 1 of the ANA Podcast. He brings insightful commentary on making your music stand the test to time; creating narratives that unravel in your music, and developing a community of family members rather than casual fans. Oblé Reed: https://open.spotify.com/artist/4drP7GL5gdmNowIgcunWgn https://music.apple.com/us/artist/obl%C3%A9-reed/1654558766 https://www.instagram.com/oblereed/ (0:00) Intro (1:39) Lightning Round! (2:01) What does Seattle sound like right now? (3:26) What is Oblé's writing process like? (6:32) What's Oblé's skincare routine? (8:01) Pert's a thief (10:20) What is LINDENAVE! about? (13:19) Dealing with Imposter Syndrome (15:42) Changing your rap name (16:46) Story behind the cover art (18:36) Crafting the narrative (21:28) How Oblé builds community (23:10) What personas are on the album? (26:00) Making art that's Good Enough (27:20) How do you ignore the numbers? (28:17) The boys are scared by a bee (31:01) Surrounding yourself with good people (35:24) Game: Spotify Stats! (43:10) Outro We are a grassroots movement. If you'd like to support and interact with us more please consider joining our Patreon where you can access private discord channels with key members of Live2 and even be invited to zoom calls to chat with us further! patreon.com/livetwocreate We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GMd1iZwfZdYxnUgdrEvB2?si=c906388534224ac1 To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request-a-production Follow us on Instagram! https://www.instagram.com/livetwocreate/?hl=en

How A&Rs Find Tomorrow’s Biggest Artists

We sit down with our good friend and A&R Hef who shares some hilarious stories on his previous 7 years in the industry. He touches on how the role as an A&R is changing today, his favorite discovery of a breakout artist, and winning fans over from TikTok vs. the real world. Hef: https://www.instagram.com/hefstradamus/ (0:00) Intro (1:20) Lightning Round! (1:45) How do A&Rs get compensated? (2:43) Typical day in the life of an A&R? (3:59) How have record deals changed? (6:07) Favorite discovery moment? (6:58) How Hef discovered Lil Nas X (9:03) What would it take to sign to a label? (10:40) Biggest misconception about the industry? (11:57) What would you change about the industry? (14:20) Is TikTok a necessary evil? (18:02) How McClain does laundry (20:45) Can A&Rs exist without labels? (23:37) Artist success stories with labels? (23:42) Hef plays Fortnite with NLE Choppa (28:22) How do you start as an A&R? (31:40) Growing your audience thru live shows or TikTok? (34:35) Will AI take over the music industry? (36:54) How much do labels help with touring? (40:13) McClain get geeked about Junior Varsity (41:03) Spotify vs Apple Music (45:25) Rap blogs are powerless now (46:15) Game: Texting Tunes! (50:06) Outro We are a grassroots movement. If you'd like to support and interact with us more please consider joining our Patreon where you can access private discord channels with key members of Live2 and even be invited to zoom calls to chat with us further! patreon.com/livetwocreate We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GMd1iZwfZdYxnUgdrEvB2?si=c906388534224ac1 To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request-a-production Follow us on Instagram! https://www.instagram.com/livetwocreate/?hl=en

Why Playlists Won't Save Your Music Career (ft. Axel Tanner)

Axel Tanner, a professional tastemaker who's made a career out of discovering songs and promoting them online, joins us on the podcast today. He answers questions like whether playlists really drive traffic, which platforms have the best conversions, and how he's structuring equity deals with artists to develop them further. Axel: https://youtube.com/@axeltanner4524 https://www.tiktok.com/@axeltanner https://www.instagram.com/axel.tanner (0:00) Intro (0:18) How Axel got into music tastemaking (2:39) Lightning Round! (3:06) Who have you discovered and impacted their career? (4:53) When did you know the switch from producer to curator was working? (5:57) We change locations for some reason (6:05) Does playlisting really drive traffic? (13:33) Out of pocket DMs? (16:53) Do other social platforms drive traffic? (20:27) How is Axel partnering with artists? (23:22) The Lofi Girl Equity Model (26:17) Plans of a label or a JV deal? (27:17) Would Axel ever manage an artist? (33:40) How did Axel find his style and strategy? (36:58) Does Pert ever try to please different Pert fans? (41:33) The Chart Challenge! (45:18) The Guys share their music guilty pleasures (47:01) Outro We are a grassroots movement. If you'd like to support and interact with us more please consider joining our Patreon where you can access private discord channels with key members of Live2 and even be invited to zoom calls to chat with us further! patreon.com/livetwocreate We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GMd1iZwfZdYxnUgdrEvB2?si=c906388534224ac1 To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request-a-production Follow us on Instagram! https://www.instagram.com/livetwocreate/?hl=en

Are Music Videos Dead? (ft. Cultivision)

Cult Classic, owner of Cultivision, sits down with us today to talk about the future of music videos. How do filmmakers develop relationships with artists? How do they choose who to work with, and learn to navigate the music industry without burning bridges? Is commercial work a necessity to supplement passion projects? All these questions answered and more on this episode of The ANA Podcast! Cultivision: https://www.instagram.com/cultivision/ [https://www.instagram.com/cultivision/] https://www.youtube.com/@cultivision [https://www.youtube.com/@cultivision] https://www.tiktok.com/@cultclassic.mp4 [ https://www.tiktok.com/@cultclassic.mp4] https://www.youtube.com/watch?v=SD7Rk87DMho&t=0s(0:00) Intro 0:54) Lightning Round! (1:09) Do music videos still matter in 2023? (2:06) What is the most important gear besides a camera? (2:55) What's the biggest budget music video you've directed? (4:12) Run & gun or scripted and shotlisted? (5:10) First time working on a commercial shoot? (6:37) How can directors build their brands behind the camera? (8:00) How long until you're proud of your style? (8:56) What is the artist + filmer relationship? (13:46) How did you educate yourself on the music industry? (15:56) Who is responsible for the vision when making art? (16:52) How do you decide who to work with? (18:12) Do you plan to work closely with a select group of artists? (19:49) Do you want your artists to exist in the same universe? (21:04) Life before directing full-time (21:34) Is commercial work a financial necessity? (24:19) How did you know directing was for you? (25:31) Has Pert ever had any interest in film? (27:48) There's no irreversible path in life (28:58) Where do artist + filmmaker companies go from here? (31:02) Storytelling in 2023 (34:00) Game: Guess that Video! (40:36) Outro https://www.tiktok.com/@cultclassic.mp4 We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GM... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbld5MHpSQ1VHbEMzUFBkNmNmb1Z0TUVPdkNDUXxBQ3Jtc0tuYXFjclRWQzlOakY1ODF6NXNVOTVpR0d4VXdGcVpTc0dMSTlXbjNUczJ5U1JtTUJHRDZQTE1sNkJuRndiSkZob3JUTlI0UVlOTDIwY3lXZDVCWVV1TVhyZHRGVzgyZWUwYmVfcVAyZGRRZU1tTHFBZw&q=https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F7GMd1iZwfZdYxnUgdrEvB2%3Fsi%3Dc906388534224ac1&v=DRnnDQHgS3I] To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2szUG9mZXVPbzRSOHRpTFpOYU9iYlEycUVRd3xBQ3Jtc0tuUm04b2JYSHlIZnZvaGxST2Y5TTZDZGxFM3FhbXluWlRQY2diXy1iMk5GM1dJZ0lWcjdseGZwUjloNm9KelBWc09ZOFdfYk9wcGhjMjAxZG15b2lILVVqSzZRMnpYeXhWT3R5bVZsQUEyWkFVRnppMA&q=https%3A%2F%2Fwww.livetwocreate.com%2Frequest-a-production&v=DRnnDQHgS3I] Follow us on Instagram! https://www.instagram.com/livetwocrea... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNCVHp5WGM4bmdsempQbEFjSEM5ejJPQk5vZ3xBQ3Jtc0ttWGJNRzFpLTRJVFhuUnB4X2tYeThQNzlwQlpfSTdDLUM4eE52Q1g2Z3g0aDU0YzNqbUpXaEg5dnI1TnM3RHMwbVdyYUw5ak4tTjgtUzRsWTJWaFlWVjJMY0pCOTh1N0JnUElzb1JXQVlaWG93Rzk2bw&q=https%3A%2F%2Fwww.instagram.com%2Flivetwocreate%2F%3Fhl%3Den&v=DRnnDQHgS3I]

Why artists want to get dropped by their labels (ft. PmBata)

PmBata joins us and explains why he was dropped by his label, whether or not you should get signed, and the unexpected roles he has to take on as an independent artist. ASTRONAUT BOY OUT ON ALL PLATFORMS: https://open.spotify.com/album/2q0Yz1dsqANXSB7JXb2p8g?si=AnMyRNTiT8WPj6kDjsRGrghttps://music.apple.com/us/album/astronaut-boy/1685075473 PmBata: https://www.instagram.com/pmbata/ (0:00) Intro (1:40) Are labels beneficial at all? (4:00) Biggest mistake by artists on a label (5:15) Do labels "add fuel to the flame"? (9:05) Are labels "just a bank"? (10:23) The guys hate on labels (22:53) What conversations made you want to sign to a label? (32:04) What is the biggest misconception about self-production? (35:32) Game: Inflation Frustration (46:24) Someone gets their toes painted (46:28) Are there things you forget you had to do as an independent? (48:29) Outro patreon.com/livetwocreate We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GMd1iZwfZdYxnUgdrEvB2?si=c906388534224ac1 To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request-a-production Follow us on Instagram! https://www.instagram.com/livetwocreate/?hl=en