The BookFunnel Podcast

Living Your Brand with Main Character Energy with Amanda Traylor, The BookFunnel Podcast Ep. 40

In this episode, Amanda Traylor shares her journey of rebranding as June Patrick, the importance of authentic branding, and practical tips for authors to connect with their audience through in-person events, social media, and unique branding strategies. Chapters 00:00 Introduction and Setting the Stage 01:52 Amanda Traylor's Journey in Writing and Branding 04:35 The Transformation into June Patrick 07:20 Reinventing the Author Brand 10:08 Embodying the Pen Name 12:41 Connecting with Readers through Branding 15:33 Navigating Goodreads and Author Reviews 18:44 Building a Brand Through Newsletters 26:43 Authenticity in Author Branding 28:36 Understanding Your Audience 35:21 In-Person Engagement and Reader Reactions 39:10 Creative Branding Strategies for Authors 41:10 Unique Promotional Items and Their Impact 44:42 Connecting with Modern Audiences 47:28 Finding Your Authentic Brand Voice 50:38 Navigating Branding in Different Contexts

In-Person Book Sales Mastermind, with Katie Cross, Todd Fahnestock, & Johnny B Truant the BookFunnel Podcast Ep. 39

About Our Guests Johnny B Truant https://johnnybtruant.com/ Katie Cross https://katiecrossbooks.com/ Todd Fahnestock https://toddfahnestock.com/ Summary This episode explores the art and business of selling books in person at events like conventions and fairs. Authors share their experiences, strategies, and insights on how face-to-face sales can boost visibility, build community, and generate revenue. This episode features a lively discussion on in-person book sales, pitching strategies, and overcoming introvert/extrovert challenges at events. Johnny B Truant, Katie Cross, and Todd Fahnestock share practical tips, personal stories, and innovative ideas to boost author success at conventions and markets. Key Topics In-person book selling strategies Event selection and audience targeting Bundling and pricing tactics Pitching and presentation skills Networking and brand building In-person book sales strategies Effective pitching techniques Overcoming introvert/extrovert challenges in marketing

Self-Publishing Aggressively Wide with Mark Leslie Lefebvre, The BookFunnel Podcast Ep. 38

Learn more about our guest Website https://markleslie.ca/ Amazon https://www.amazon.com/stores/author/B07JXYVJ92?ccs_id=d940ac4f-01c6-4885-b4d3-f011eff9a1cd YouTube https://www.youtube.com/c/MarkLeslieLefebvre Facebook https://www.facebook.com/markleslielefebvre/ LinkedIn https://www.linkedin.com/in/marklefebvre/ Substack https://angeliquemfawns.substack.com/p/the-unfiltered-truth-about-indie Summary In this episode, industry expert Mark Leslie Lefebvre shares insights on going wide as an author, the importance of multiple income streams, and creative strategies for marketing and leveraging intellectual property. Discover practical tips for indie and traditional authors to build sustainable careers.

From Indie to Bestseller: Book Marketing Mindset with Lydia Sherrer, The BookFunnel Podcast Ep. 37

Guest Links Website -https://www.lydiasherrer.com/ Summary In this episode, Lydia Shearer, a USA Today bestselling author, shares her journey in indie and traditional publishing, her strategies for direct sales, newsletter building, and navigating the evolving landscape of book marketing and AI challenges. In this episode, Lydia Sherrer and the team discuss the future of digital reading, author-reader connections, and the impact of AI on publishing. They explore topics like direct sales, platform independence, and innovative author marketing strategies. Key Topics Lydia Shearer's hybrid publishing model Strategies for direct sales and owning your audience The importance of newsletters and building a mailing list Challenges and opportunities with AI and platform changes The evolution of book distribution and fulfillment The potential and challenges of platform independence for authors The impact of AI and generative tools on publishing and author branding Strategies for connecting with readers beyond traditional platforms Resources BookFunnel - https://bookfunnel.com Mark Dawson's Self-Publishing Course - https://selfpublishingformula.com Ammo Facebook Ads Course by Steve Piper - https://stevepiper.com Pirate Ship for shipping labels - https://pirateship.com Author Nation Conference - https://author-nation.com Adagio Tea - https://adagio.com Canva - https://canva.com Photoshop - https://adobe.com/products/photoshop John Ringo (Author) - https://en.wikipedia.org/wiki/John_Ringo

Learn Publishing from the Master with Kevin J Anderson, The BookFunnel Podcast Ep. 36

Masters in Publishing Degree https://wordfire.com/publishing-masters-degree/ Dan Shamble Kickstarter https://wordfire.ubpages.com/ Summary In this episode of the Book Funnel Podcast, the team welcomes bestselling author Kevin J. Anderson. They discuss the evolution of indie publishing, the founding of WordFire Press, and the importance of multiple income streams for authors. Kevin shares insights from his experience with Kickstarter campaigns, the creation of a graduate program in publishing, and the hands-on learning approach he employs. The conversation also touches on the economics of publishing, the role of book signings, and the exciting developments surrounding Kevin's Dan Shamble series, including its upcoming adaptation for television. Additionally, they explore the new features of Book Funnel, including personalized ebooks, and the future of author support in the industry. Takeaways Indie publishing has revolutionized the way authors can share their work. Kickstarter provides a new funding model for authors. Having multiple income streams is crucial for a sustainable writing career. Hands-on learning is essential in teaching publishing skills. The bookstore often makes the most profit from book sales. Planning a Kickstarter campaign requires careful consideration and organization. Personalized ebooks can enhance reader engagement and author connection. Understanding the traditional publishing industry is beneficial for indie authors. The Dan Shambles series is being adapted for television, showcasing the potential of indie works. Book Funnel continues to innovate with features that support authors.