The Business At Hand

Digital Marketing Planning 101 | Pt. 3

In part 3 of our miniseries on Digital Marketing Planning, we're focusing on the tried-and-true SWOT Analysis. Learn about how to identify your business's Strengths, Weaknesses, Opportunities, and Threats so you can make smart business decisions moving forward. This episode is brought to you by ICAA Business Development [//www.icaabd.org] and is sponsored by Associated Bank [//www.associatedbank.com]. Click here to access the free downloadable SWOT Analysis template [https://www.icaabd.org/blog/tbah-ep6].

Digital Marketing Planning 101 | Pt. 2

In today's continuation of our mini-series on digital marketing, we dive deep into 7 of the most common social media objectives for small business, along with ways that you can create content to take steps towards your overall goals.  Learn how to effectively use social media to: * Increase Brand Awareness * Increase Sales * Attract More Customers * Encourage Repeat Business * Increase Website Traffic * Launch A New Product Or Service * Increase Your Business's Reputation This podcast is sponsored by Associated Bank. Learn more about ICAA Business Development online at www.icaabd.org and follow us on Facebook at www.facebook.com/icaajbd.

Digital Marketing Planning 101 | Pt. 1

While many business owners are using social media as a marketing tool, you can develop a digital marketing plan to ensure that you're focusing your efforts on the right areas for the right reasons. In this mini-series, sponsored by Associated Bank, The Business at Hand breaks down step-by-step how to build your own digital marketing plan for your small business. In this episode, we cover the basics including: how to write your mission statement, building a team for your digital marketing plan, deciding what platforms are right for your message, and the pros of using a blog and website for your mission. For more information about ICAA Business Development's services, you can find us online at: www.icaabd.org Join us on Facebook for entrepreneurial tips, services, and updates at: www.facebook.com/icaajbd

Goodbye 2020, Hello 2021!

A brief holiday hello from The Business at Hand with some updates for what 2021 has in store for us. Visit us online at our new website: www.icaabd.org Follow us on Facebook at: www.facebook.com/icaajbd

Intro to Pinterest, Snapchat, and LinkedIn

In this episode, we discuss the basics of Pinterest, Snapchat, and LinkedIn, along with highlighting each platform's unique userbase and ways that you can use these diverse markets for your business.  For more information about the Rural Relief Small Business Grants, please visit: https://www.lisc.org/ Follow us on Facebook at: www.facebook.com/ICAAJBD