EP08 Carlos Llanes: Faith-Led Scaling, Elite Teams & Building a $60M Logistics Powerhouse
arlos Llanes’ story is a blueprint for building—and scaling—with faith, discipline, and operational precision. In this episode of C-Suite Power Play, Carlos shares how his journey—from a Cuban-Colombian-American upbringing in Miami, to four combat tours in Iraq and Afghanistan, to corporate leadership at Ryder supporting Toyota Motor Manufacturing and Tesla—became the foundation for launching a logistics and transportation company that grew from $0 to $60M+ in five years.He breaks down what most entrepreneurs miss: building a business and scaling a business are two different skill sets. Carlos explains how to scale through measurable processes, clear “standard work,” and mapping the journey of every role so the organization can replicate itself. He also shares the relationship-driven strategies that helped him unlock speed—like using factoring strategically (and responsibly) by anchoring receivables to strong customers, and building alliances to reduce the biggest cost pressures in trucking: equipment, labor, and fuel.Beyond operations, Carlos goes deep on leadership and culture: the “humble, hungry, and smart (EQ)” framework for hiring, the dangers of trying to want success more than your people want it, and how he protects culture by staying visible, walking the floor, and choosing purpose over pure scale. Finally, he offers a pragmatic take on AI—as an enhancer for analytics and productivity—while making a bold bet on the future: trades and workforce development as the next competitive advantage in a world that can automate information but can’t replace human execution.Key insights:- The “humble, hungry, smart (EQ)” model for building high-performing teams- Why most businesses stall: they can’t measure, document, and replicate processes- How relationships become the real “cheat code” for scaling faster than capital- Smart financing strategy: factoring vs. traditional banking—timing matters- Cost-control at scale: equipment partnerships, fuel strategy, driver retention= Culture protection through aligned leadership, clarity of vision, and presence- AI as an operational multiplier: routing, fuel efficiency, prescriptive analytics- The KPI he tracks daily: utilization (the universal performance lever)- Leadership maturity: stop trying to “save” people who don’t want it- The future bet: trades + standardized training pipelines to build real manpower