The Crowes Nest

The Crowes Nest Ep. 17 w/ Dr. Tracy Pfiefer

In this episode of The Crowes Nest, we sit down with Dr. Tracy Pfeifer, President of The Aesthetic Society, to break down what membership really means in today’s aesthetic landscape — and how most surgeons are leaving opportunity on the table.From industry leadership and patient safety to marketing, SEO, and AI-driven search, this conversation goes far beyond networking and CME credits.We cover:- The evolution and rebrand of The Aesthetic Society- New initiatives shaping the future of aesthetics, including Allied Pro and med spa standards- How the Society is elevating education, collaboration, and industry credibility- Why your Member Profile is one of the most powerful (and underused) marketing tools you have- How optimizing your profile, before & afters, and website links can boost SEO, authority, and patient trust- What to expect at THE Aesthetic Meeting in Boston — and how to stay engaged year-roundWhether you’re a resident, early in practice, or a seasoned surgeon, this episode is packed with practical insights you can implement immediately.If you haven’t updated your member profile recently, this is your sign.

The Crowes Nest. Ep. 16 Aesthetic Marketing Risks: Photos, Passwords & Website Security

Smartphone photography. Weak passwords. Unmaintained websites. In this episode of The Crowes Nest, Chris Nuland and Dr. Rosenthal explore how modern technology is quietly creating compliance and security risks for aesthetic practices. From computational photography affecting before-and-after images to HIPAA cloud backups, ransomware threats, and ADA compliance scams — this conversation breaks down what practices need to know to protect patient trust. Because in today’s environment, authenticity and digital security aren’t optional — they’re foundational.

The Crowes Nest Ep. 15 – Building Trust in the Online World: Reviews, Results, and Reputation

In this episode of the Crowes Nest Podcast, TK and Candace Crowe sit down with Bill Fukui, Senior VP of Business Development at MedShark Digital. Bill has been in the digital marketing world since the early days of Google, transitioning from print and Yellow Pages into SEO, websites, and now social media and AI. With decades of experience helping aesthetic medical practices grow, Bill brings a wealth of knowledge and practical tips to the table. This conversation dives deep into why trust is the foundation of every successful marketing strategy—and how practices can communicate that trust online. What You’ll Learn in This Episode: * Why trust is the most valuable currency in today’s digital marketplace. * How to leverage reviews as social proof and manage them (even the negative ones). * The role of credentials and authority cues in setting your practice apart. * Why before-and-after photos remain the #1 most visited pages on practice websites. * How to align reviews, credentials, and results into a trust-building trifecta. Whether you’re a new provider looking to build credibility or an established practice wanting to refine your online presence, this episode is packed with actionable strategies. Guest: Bill Fukui – Senior VP of Business Development, MedShark DigitalConnect with Bill: MedShark Digital Website About The Crowes Nest: The Crowes Nest Podcast is the official podcast of Candace Crowe Design, where we explore marketing strategies, practice growth, and the evolving world of aesthetics.

The Crowes Nest Ep 14: Unlocking the Hidden Value of TouchMD: Tools, Training & Transformation

Think you know TouchMD? Think again. In this episode, we’re spotlighting the powerful, often-overlooked features that can completely transform your patient experience and streamline your practice operations—from consultations to marketing. We’re joined by a TouchMD expert who shares insider tips on how practices are using features like push notifications, early-access promotions, and AI-powered photo tools to elevate their branding, improve photo consistency, and drive patient engagement. Whether you're just getting started or looking to optimize your existing workflow, this episode is packed with practical, actionable insights. We also explore TouchMD’s unique photography capabilities, including a studio-like app designed for smartphones, built-in guides to maintain consistency, and AI that identifies photos needing improvement. Plus, we break down why TouchMD’s unlimited training and consulting access is one of its most valuable—yet underutilized—resources. What you’ll learn in this episode: * How to build consistent before-and-after photo workflows (even with smartphones) * The power of AI and smart tools in TouchMD’s photography suite * Budget-conscious strategies for newer practices to look polished and professional * The hidden value in TouchMD’s training and consulting packages * How to leverage tools like push notifications and video libraries for patient engagement Whether you're running a med spa, dermatology office, or plastic surgery center, this episode will help you unlock the full potential of TouchMD—boosting both efficiency and patient trust.

The Crowes Nest Episode 13: Risk, Reward, and Real Talk with Grant Stevens

In this episode of The Crowes Nest Podcast, Candace and TK are joined by Dr. Grant Stevens. Most likely, if you’re in the aesthetic industry, you already know Dr. Grant Stevens. He is a personal friend of mine and a bold icon of the aesthetic industry. I know him to be highly driven, fearless, decisive, bold, charismatic, and a marketing genius. In this wide-ranging and insightful conversation, Grant opens up about everything from his journey in business to his personal life. From picking tomatoes and selling them at the age of four to being an industry icon. Don't miss this deep dive into the mind of a serial entrepreneur and changemaker! Quote: “It really has to do with the user experience, not just the technology. It's the experience. From the moment you are exposed to walking in the door to walking out the door. How was your experience?”” Grant Stevens, MD, FACS Chair and CoFounder of AIS,  Chair and CMIO Clarity Technologies, Host of The Technology of Beauty Podcast   Key Points: * The Technology of Beauty podcast * The Aesthetic Innovation Summit (AIS) & the Meet * Is CoolSculpting dying?  * Predictions for the Aesthetic Industry for 2025 * And Much More! Happy listening! Aesthetic Innovation Summit: https://attendais.com/ [https://attendais.com/] The Technology of Beauty Podcast: https://www.youtube.com/@TheTechnologyofBeauty About Grant Stevens, MD, FACS:  Grant Stevens, MD is a board-certified plastic surgeon, founder of Marina Plastic Surgery, and a leader in aesthetic medicine. He serves as Clinical Professor of Plastic Surgery at USC and directs the USC-Marina Aesthetic Surgery Fellowship. With over 120 published works, he has been recognized among America’s top plastic surgeons. Dr. Stevens is also the Co-founder of OrangeTwist and host of The Technology of Beauty podcast, where he explores innovations in aesthetics. About Candace Crowe Design: Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned. Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book