The CX4CA Show

AI Meets Integration: MuleSoft as a Digital Powerhouse for Brands in the Middle East

In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft.

The Engine to Strategic Growth: Diving into Sitecore’s Evolving Partner Ecosystem

In today's digital era of customer experience, partnerships play a pivotal role in driving brands towards success. Tune into this exclusive episode with Owen Traniuk, SVP of Global Ecosystem at Sitecore, and George Smith, Regional Managing Director MEIA at Horizontal Digital, to discover how Sitecore continuously adds value to brands with its latest digital solutions, and the company's journey towards being partner-first, focusing on scaling and engaging partners effectively.

Unlocking a New Era of Brand Loyalty: Harnessing Salesforce’s Data & AI Synergy to Revolutionize Customer Experiences

In this episode of the CX4CA podcast, we are joined by Adam Dore, Senior Director of Digital Transformation EMEA at Horizontal Digital, and Ram Machiraju, Vice President of Product Management at Salesforce. Together, they delve into the dynamics of harnessing Data & AI to craft seamless customer experiences in the Middle East. Tune in to uncover the evolving challenges of building brand loyalty, and learn more about how Salesforce is empowering brands to overcome these challenges with Salesforce Loyalty Management and Data Cloud.

Marketing Mastery: Sitecore’s CMO Vision for Digital Innovation

In this episode of the CX4CA podcast, we delve into the strategies and insights driving Sitecore’s evolution in the digital sphere alongside Sitecore’s Chief Marketing Officer, Kathie Johnson, and Horizontal Digital’s Chief Digital Officer, Chris Staley. Join us as we delve into Kathie’s illustrious career journey in the digitally-rich realm, and gain exclusive insights into Sitecore’s pivotal marketing goals for 2024 as they pave the way for unparalleled growth in the Customer Experience landscape.

Unveiling the Core: Inside Sitecore’s DNA with Nick Malone

In our latest CX4CA podcast, George Smith, Regional Managing Director (EMEA) at Horizontal Digital sets with Nick Malone, Chief Operating Officer at Sitecore. Together, they delve into the leadership insights Nick has honed throughout his career and explore the pivotal moments that have indelibly shaped Sitecore's transformative journey and how Sitecore continues to strategically position itself to stay ahead of the curve.