The eCommerce Maven Podcast

Stop Underpricing — The Exact Framework to Price Your Products Profitably

In almost every coaching call I do with product founders, I find the same problem: underpricing. In this episode of the eCommerce Maven Podcast, I share the exact pricing framework I've used to build a profitable product brand over 14 years — so you can stop guessing and start pricing with confidence. You'll learn: ✔ The Bottoms-Up Pricing Method (and every cost most founders miss) ✔ How to use collection strategy to set smart price points ✔ The 75% gross margin target — and why it matters ✔ The Four Quarter Accounting Method for a healthy P&L ✔ How to handle price increases without losing customers Your price is probably too low. Let's fix that. 🔗 Show Notes: https://www.kristisoomer.com/blogs/ecommercemaven 💼 Work with me: https://www.kristisoomer.com/pages/business-and-accountability-coaching 📸 Instagram: @kristisoomer

5 Things I wish I knew before I started my eCommerce Brand

Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way. In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled — from the cash flow mistake that almost broke us during a growth period, to the PR agency I hired too soon, to the mindset shift that changed everything about how I show up as a founder. Whether you're pre-launch or in the early stages of building your product-based business, this one's for you. We cover: Why cash flow and profit are NOT the same thing (and how to get a handle on both from day one) The agency mistake I made early on — and what to do instead Why your mindset is literally the ceiling of your business Why hitting your next milestone won't make things easier — just different How to be your own best boss instead of your own worst one Links + resources mentioned in this episode are in the show notes at https://www.kristisoomer.com. Ready to stop figuring it out alone? I have a couple of spots open for pre-launch and early stage founders who want someone in their corner. Book a free discovery call at https://www.kristisoomer.com. If this episode resonated, follow me on Instagram https://www.instagram.com/kristisoomer and share it with a founder friend who needs to hear this. 🎙️

How to Handle the Ups and Downs of eCommerce

Running an eCommerce business can feel like an emotional rollercoaster. In this episode, I’m answering a listener question about how to handle the ups and downs of eCommerce and sharing practical advice for staying grounded through the volatility of online business. I talk about why eCommerce feels so intense, how to separate normal fluctuations from real business problems, and what to do when sales dip or spike. I also share ways to build more stability into your business through better forecasting, financial planning, channel diversification, and founder self-management. If you’ve been feeling stretched by the unpredictability of eCommerce, this episode will help you navigate the highs and lows with more perspective and resilience. Read the full show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/how-to-handle-the-ups-and-downs-of-ecommerce-sales Explore my goal setting course here: https://www.kristisoomer.com/products/customizable-90-day-digital-marketing-plan-goal-setting-course Follow me on Instagram here: https://www.instagram.com/kristisoomer Book a coaching session: https://www.kristisoomer.com/products/1-hour-one-on-one-consulting-session?variant=44674554495138

How to Stop Chasing Revenue & Increase Profit Per Order

In this episode, I’m talking about one of the most overlooked growth levers in eCommerce: profit per order. So many founders focus on getting more sales, more traffic, and more revenue, but if the numbers behind each order aren’t strong, more volume doesn’t necessarily mean a healthier business. In this episode, I break down how I think about profit per order, why it matters so much, and the practical ways you can improve it without only chasing top-line growth. I walk through the biggest levers that impact profitability, including average order value, pricing, shipping strategy, fulfillment costs, discounts, conversion rate, traffic quality, repeat customers, and returns. I also share the simple questions I’d be asking inside your business right now if you want to make each order work harder for you. If you want stronger cash flow, healthier margins, and a more sustainable path to growth, this episode is for you. Follow and subscribe so you don’t miss future episodes on building a more profitable eCommerce business. Link to show notes: https://www.kristisoomer.com/blogs/ecommercemaven/how-to-stop-chasing-revenue-increase-profit-per-order Learn more about my 1:1 coaching: https://www.kristisoomer.com/pages/business-and-accountability-coaching

Rebooting the E-Commerce Maven Podcast - Where I've Been and What's Next

After more than 500 days away from the mic, the E-Commerce Maven Podcast is back. In this episode, I’m sharing a candid update on what’s been happening behind the scenes over the past 18 months — inside my business, my life, and the eCommerce industry. From navigating burnout and restructuring my team, to cutting operating costs, becoming profitable again, and adapting to major changes in the global eCommerce landscape, this episode is a transparent look at what it really takes to keep a product business alive in uncertain times. If you’re a founder feeling overwhelmed, navigating rising customer acquisition costs, or wondering how to build a more sustainable and profitable eCommerce business — this episode is for you. You’ll also hear how I’m thinking about rebuilding the podcast moving forward and the lessons I wish I had applied sooner. In this episode we cover: • Why I stepped away from podcasting for over a year • The financial wake-up call that forced big changes in my business • The framework that helped diagnose where profit was leaking • How I rebuilt my team and simplified operations • What burnout recovery actually looked like • Why lean teams may be the future for small eCommerce brands • What founders need to know about today’s eCommerce landscape If you enjoy the episode, share it with another founder who might need it. Learn more + get free resources: 👉 https://www.kristisoomer.com You can also connect with me on Instagram: 👉 https://www.instagram.com/kristisoomer