Embodied Society Podcast: Where coaches and experts create 6-figure and 7-figure businesses

Part 1: The Coach Who Gets to Have it All (3-part series)

You will never build a business bigger than the life you can envision for yourself. That is the truth most coaches do not want to hear, and it is where we start today. This is episode one of a brand new three-part series called The Coach Who Gets to Have It. I introduce Future Self Embodiment, the work that has changed everything for the coaches I get to work with. And then we get into Phase one, which is letting yourself dream the actual dream. This episode is for you if you have been doing all the things and somehow not getting anywhere. If you have been building toward the acceptable version of what you want instead of the real version. If you have a dream you have been keeping in the corner of your mind because saying it out loud feels like too much. There is an exercise inside this episode that most coaches have never let themselves do. When you do it, message me and tell me what came up. I want to hear it. https://m.me/rebeccabarnheart Next week, Phase two. We design the business that delivers what you just let yourself want.

From "Too Old to Quit My Job" to $300K in Year Two: Gail Keyes-Allen on Substack Authority and the Courage to Start Again

Gail Keyes-Allen was a 50-year-old divorcée who took an accounting job at a DC law firm because she needed to pay the bills. On paper, it looked like stability. A six-figure salary. A prestigious firm right near the White House. A job she could count on. On the inside, she knew within a year it wasn't for her. She stayed for 15 more. The moment everything cracked open came during COVID. The managing partner called her into his office and told her she was "highly compensated enough" and they wouldn't be giving her a raise. Something shifted in her that day. She walked back to her office, closed the door, and heard a voice that wasn't quite her own: they do not get to dictate how much money you make. She started her coaching certification the next day with one question on repeat: how do I get out of here? Her coach reframed everything when she said, "What if your coaching business is your retirement plan?" It turns out, it was. In this episode, Gail Keyes-Allen shares: → How she made $23,000 in a single 3-month group program while still clocking in at the law firm, and why that one number gave her all the evidence she needed to leap → The revenue journey from $86K in her first half-year of business to $300K in year two, tripling her corporate salary faster than she ever thought possible → What happened after the $300K year that nobody talks about: 18 one-on-one clients, no boundaries, not eating, not sleeping, and finally choosing to go sit under a tree in the backyard she had never once used in 13 years of living there → How a diagnosis of ADHD, two years of slowing way down, and what she calls "unbrainwashing herself" became the foundation for building a business that actually fits her life → The Substack origin story: how a random comment about leaving social media, a writer she followed, and a download in a quiet moment led her to create The Old Black Lady Chronicles and own every label society said should work against her → How she went from zero Substack presence in February 2024 to selling out two free trainings with 100+ signups each and launching a paid lab with no content prepared in advance → Why she treats Substack like moving to a new city, and how that one mindset shift has helped her students land speaking gigs in Johannesburg and sign coaching clients from articles about dating a man 23 years younger → What she tells every coach who is waiting to feel ready: "There is no ready time. There is now."

From "I Can't Make 6 Figures in 2 Days a Week" to $150K That Year: Michelle Vroom on the Mindset Shift That Built a $2M Business

Michelle Vroom was a corporate marketing pro with 15 years of experience, a cushy job, a boss who worked remote, and a flexible schedule. On paper, nothing was wrong. But the moment her first son was born, she knew. She didn't want to commute away from him. She didn't want to keep trading time for a paycheck that wasn't hers. She wanted to be home. So during maternity leave, she hustled. She went back to work for two months. Then she looked at her husband and said, "I think I'm going to go insane." She picked her business and never looked back. They scrimped. They budgeted. She was the breadwinner, and she walked away anyway. Because to Michelle, not doing it was scarier than doing it. In this episode, Michelle Vroom shares: * The exact moment her entire business changed: her coach asked "who says you can't make 6 figures working 2 days a week?" and Michelle had no answer. She went from planning to settle for $50K to making $150K that year. * How she crossed $2M in her coaching business since 2018, averaging around $300K a year and working about 20 hours a week, built almost entirely on organic marketing. * What happened in March 2020 when her husband came home without a job, two months before she gave birth to their third son. She didn't panic. She said, "I got this." Not a single thing about their lifestyle changed. * Why she made the hard decision to shut down her lifetime access group program in 2024, take a revenue dip, and rebuild around high-touch offers. And why last year was her best year ever, with over $400K in sales. * The data-driven approach she uses with every client: tracking conversations, invitations to sales calls, and conversion rates. One client went from an "abysmal" March to a $20K month, simply by tracking what was actually moving. * Why true demand-driven content gets fewer comments, and why that's actually a sign you're doing it right. Her Facebook community has 8,400 members and converts powerfully because she built it as a community, not a group. * The identity shift that got her to 6 figures: acting like the woman who had already made it, before the money showed up. Her overarching thought? "I'm going to work it until it works." * What she tells every person waiting to feel ready: "Ready is a lie. You're never going to arrive. You create readiness as you take action, just like you create confidence as you take action." About Michelle Vroom: Michelle Vroom is a business coach with over 15 years of marketing and PR experience across nonprofits, agencies, and corporations. She's the founder of the Market Like a Boss Facebook community and host of the Market Like a Boss podcast. She helps women small business owners build predictable 6-figure coaching businesses in 20 hours a week, with more freedom and peace. Her belief is simple: every woman entrepreneur should be able to get clients whenever she wants. Connect with Michelle Vroom: → Facebook Community: Market Like a Boss (facebook.com/groups/marketlikeabossgroup) → Podcast: Market Like a Boss Ready to become the coach who signs clients every day? Grab Rebecca's free training at https://embodiedsociety.com/clients [https://embodiedsociety.com/clients]

From Rock Bottom to Fully Booked Without a Niche: Sam Wilde on the Referral Strategy That Built His Entire 6-Figure Business

Sam Wilde had just been handed two pieces of news that would have broken most people. A male infertility diagnosis after months of trying to start a family with his wife. And a layoff, all within weeks of each other. Then one of his wife's closest friends suddenly died, and she was deep in her own grief while he was spiraling into his. Depression set in. Panic attacks. A dark hole he couldn't see the bottom of. On paper, he had a personal training business on the side. In reality, he had no income, no savings, and a wife who had to keep working because he couldn't. That's when coaching found him. Not as a career, but as a lifeline. A coach pulled him out of the hole therapy hadn't reached. And somewhere in that process, something clicked. He told his wife to quit her job. He was going to build a coaching business. It was going to work. He was certain of it even when the savings ran out, even when they had to borrow her inheritance from her grandmother, even when November came and he still hadn't made a single dollar. The decision was made. And that was enough. In this episode, Sam Wilde shares: → How he went from zero clients and spending his wife's inheritance to a fully booked 6-figure practice built almost entirely on referrals, with no niche, no social media, and no traditional marketing strategy → The moment he was standing in a queue at a shop and got a text from his first client that said "Sam, send me the invoice, I'm in" and knew with absolute certainty that this was going to work → Why 95% of his clients come from referrals and the exact two-part approach he uses to make it happen consistently without feeling salesy or pushy → How he doubled his revenue without raising his prices by simply cutting his session length in half, and why every single one of his clients said yes without hesitation → The identity shift that took him from charging £1,500 for 2-hour weekly sessions to working with CEOs and executives paying up to £15,000, with clients staying for 2 to 3 years at a time → Why he keeps his roster at 10 to 15 clients, works 25 hours a week or less, and has built a business where his wife gets to choose whether she works or not → His counterintuitive take on rejection: the only way you can truly be rejected is to reject yourself first, and why understanding that changed how he shows up in every sales conversation → Why a niche eventually found him without him ever looking for one, and what he believes coaches get wrong when they spend years trying to figure out who they serve before they ever start coaching anyone About Sam Wilde: Sam Wilde is an identity transformation coach with 8 years of experience helping people create profound, lasting change from the inside out. Without ever choosing a formal niche, Sam built a 6-figure practice working 25 hours a week or less, with 95% of his clients coming through referrals. He works with 10 to 15 clients at a time, many of whom stay for 2 to 3 years, and has organically found himself coaching CEOs and executives who are drawn to his deep, results-focused approach. Sam's story is one of rock bottom turned into radical clarity, and his business is proof that going deep with whoever is in front of you is a strategy that works. Connect with Sam Wilde: → Website: https://www.samwildecoaching.com/ → Substack: https://substack.com/@samwilde Ready to become the coach who signs clients every day? Grab Rebecca's free training at https://embodiedsociety.com/clients [https://embodiedsociety.com/clients]

From Chasing Clients on Social Media to Owning a 10,000-Person Email List: Brittni Schroeder on the Marketing Shift That Changes Everything

Brittni Schroeder was doing everything she was supposed to do. She was posting on social media, building her following, showing up consistently. On paper, it looked like marketing. In reality, it was a hamster wheel going nowhere fast. She had 12,000 Instagram followers. But sometimes only 200 people would see her stories. She had built a six-figure photography business, launched a magazine, founded a nonprofit, and pivoted into business strategy coaching. She knew how to work hard. What she didn't know was that she had been building her business on borrowed land. Then she stopped chasing the algorithm and started building something she actually owned. In this episode, Brittni shares: → Why she walked away from 12,000 Instagram followers to focus on her email list, and how that single shift created more consistent clients than years of social media ever did → The honest revenue timeline no one talks about: why year 1 is about paying back your investment, year 2 is about small wins, and years 3, 4, and 5 are where the real momentum begins → How she built a six-figure photography business, founded a nonprofit after losing her 14-year-old son, and pivoted into business strategy coaching, all in service of helping others build something that lasts → The "Catch Me If You Can" mindset shift she teaches every client: why you only need to be one chapter ahead, and why finding a mentor who has actually built businesses is non-negotiable → Why she says "you can't think your way to a million dollars," and the specific action-first framework she uses to help coaches stop stalling and start scaling → The truth about viral content: her post hit 2,000,000 views and gained 600 new followers, and almost none of them were her ideal clients. Here's what she does instead → What she wishes she had done differently in her photography business, and the two things she tells every new coach to prioritize from day one → How she balances running her business, growing a 10,000-person email list, and leading the nonprofit she built in honor of her son About Brittni Schroeder: Brittni is a business strategist and marketing coach who helps coaches, consultants, and small business owners build sustainable businesses through smart systems, email marketing, and automation. With 15 years of entrepreneurial experience across photography, publishing, nonprofit leadership, and business coaching, Brittni brings a no-nonsense, action-first approach to everything she does. She is the founder of the Gage Schroeder Compassion Foundation and believes deeply that giving and serving opens you up to receiving. Her clients don't just get a strategy. They get a blueprint they can actually execute. Connect with Brittni Schroeder: → Website: https://brittnischroeder.com [https://brittnischroeder.com] → Instagram: https://instagram.com/brittni.schroeder [https://instagram.com/brittni.schroeder]