The End Game Entrepreneur

#44 My End Game

In this episode of The Endgame Entrepreneur, Kassie shares her personal endgame vision: building a life on 30 acres in North Carolina with space for family, events, and a deep connection to nature. She discusses how she and her husband, a military family nearing retirement, have intentionally planned for this dream, using tools like MindMeister to align daily actions with long-term goals. Kassie also talks with her eight-year-old daughter, Coco, about her own aspirations, ranging from becoming an architect to owning a Chick-fil-A or moving to a big city. The episode highlights the importance of setting clear goals, making intentional choices, and taking small but meaningful steps toward a dream life. Kassie encourages listeners to reflect on their own endgame, stay focused on their vision, and take consistent action to make it a reality. Visit My Website [http://kassielayne.com/] Join My Newsletter [https://crimson-term-68710.myflodesk.com/your-weekly-esc] Create your own MindMeister Mind Map [https://www.mindmeister.com/?utm_source=Google_Ads&utm_medium=Paid_Performance_Max&utm_campaign=US_en_PNPA_GA_PC_MM&utm_term=&utm_campaign=US_en_Pmax_MM&utm_source=adwords&utm_medium=ppc&hsa_acc=1500715290&hsa_cam=19323133416&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=CjwKCAjwvr--BhB5EiwAd5YbXlc9QO0m5SqFcZ24G-J2ZHmvSimCye-Jzk_ixNexKQvtB88P8Zk5vBoC_0gQAvD_BwE]

#43 KaeRae Marketing and Google Ads

The Endgame Entrepreneur podcast, hosted by Kassie, explores the journeys of business owners and the strategies they use to achieve meaningful success. In this episode, Kassie interviews Kelsey Flannery, owner of KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains the power of Google over social media for business growth, highlighting the importance of audience behavior, keyword strategy, and leveraging Google tools like Google Business Profile and Google Analytics. She also shares insights on AI in content creation, advising business owners to use it as a tool rather than a replacement for original content. Kelsey encourages listeners to explore her services, free resources, and YouTube channel for further education, while Kassie wraps up by inviting listeners to connect through her newsletter and continue working toward their entrepreneurial goals. LINKS KaeRae Marketing [https://www.kaeraemarketing.com/] KaeRae Education [https://www.kaeraeeducation.com/] Join My Newsletter [https://crimson-term-68710.myflodesk.com/your-weekly-esc] Kassie Layne – Online Business Management Services [https://kassielayne.com/]

#42 Bridget & Lydia from Visibility on Purpose

The Endgame Entrepreneur podcast, hosted by Kassie, has been rebranded from the Mastermind Mixer to focus more on long-term entrepreneurial goals, including retirement and legacy building. In this episode, Kassie speaks with Bridget and Lydia, co-founders of Visibility on Purpose, a PR and media training company helping small businesses gain exposure without massive budgets. They discuss common PR misconceptions, emphasizing that media coverage isn’t just about pitching products but aligning with a publication’s goals and audience interests. They highlight the importance of knowing one’s own business objectives before pursuing media placements, as PR is a long-term brand growth strategy rather than a quick advertising fix. The conversation concludes with insights on alternative visibility strategies, such as podcast tours, and the necessity of goal clarity in both PR and business operations. Check out this link for all of the links and show notes [https://kassielayne.com/2025/02/24/visibility-on-purpose/]

#41 ESC 2025 is LIVE!!

In this special Monday episode, Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity. The event venue, The Bungalow in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere. Tickets cover all activities, meals, and accommodations, with a VIP option adding exclusive coaching opportunities. * Join us Mondays from 1-2PM EST for Productivity Power Hour [https://us06web.zoom.us/j/85655008528?pwd=TxHc1klyLp4FkL8pA5EwVqlMtWPCZL.1] * Find us on IG [https://www.instagram.com/esc_conference] * Join our FREE Newsletter [https://crimson-term-68710.myflodesk.com/yggvl7aco5] * ESC Impact Weekly - Subscription [https://escconference.co/subscription] * ESC Conference 2025 [https://escconference.co/conference-25]

#40 Beyond the Conference withe Kassie & Ali - Introducing ESC's New Newsletter Subscription

**Update: Ali and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year. Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners. The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content. They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits. Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff! * Sign up now! | ESC Impact Weekly Newsletter Subscription [https://escevents.thrivecart.com/esc-impact-weekly/] * August 12th Webinar [https://us06web.zoom.us/j/81759436616?pwd=oCkIz1Memmykbx8iNqJOHtBwKjM3uS.1] * August 7th Webinar [https://us06web.zoom.us/j/82914772069?pwd=zaxjuXnwt22ja8RdPZnMzFt5kgR9x3.1]