The Expanded Life Podcast

The Marketing Framework We Use to Generate 180+ New Patients a Month

Are your ads bringing in leads, but not the patients you actually want to see? In this episode, we're breaking down the Fab 5 Framework, the exact system we use to attract aligned patients who value care, commit to the process, and become long-term success stories. We share the 5 filters every patient should pass through before they ever book an appointment, and how to use AI to identify the beliefs, behaviors, and language that make your marketing feel like it's speaking directly to the right people. Tune in to learn how to stop marketing to everyone and start attracting the patients who are already looking for what you offer.   In this episode, you will learn: 00:00 What is the Fab 5 Framework? 05:15 The first filter every clinic should build its marketing around. 07:15 Why patients need a trigger event before they take action. 08:45 The mindset filter that determines whether patients stay long-term. 12:00 What signs tell you someone is a growth-minded patient? 14:45 Why financial fit should be part of your marketing strategy. 17:15 The household support problem most clinics ignore. 20:00 The digital follow-up strategy that helps patients get buy-in from family members. 22:15 How AI helps identify patient language, beliefs, and objections. 25:00 The "domino belief" concept every marketer should understand. 28:00 Why some clinics generate twice as many new patients with similar ad spend. 32:30 The belief-drip strategy that keeps prospects engaged. 36:30 How to apply the 5 filters to your ads, website, and social content.   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

(Classic) SEO for Clinics: Generate 15–30 New Patients Per Month

Tired of wondering where your next new patient is coming from? This episode is for you. We're breaking down the exact SEO strategies that helped us grow Verve from a brand-new practice with no audience, no referrals, and no marketing budget into a thriving multi-7-figure business. We know SEO isn't the most exciting topic in the world, but if you want a predictable stream of new patients finding you every single week, it might be the most important marketing skill you can learn. We're pulling back the curtain on what actually moves the needle when it comes to Google rankings, why most SEO companies are wasting your money, and how AI tools like ChatGPT have completely changed the game for small business owners. Most importantly, we're showing you how to simplify SEO so it feels approachable, even if you're not tech-savvy.   In this episode, you will learn: * Why SEO is still one of the fastest ways to attract new patients who have never heard of you before. * The exact Google Business Profile optimizations that can dramatically improve your local rankings. * How to systematically collect more Google reviews without feeling awkward or pushy. * Why most chiropractic and healthcare websites fail to rank, even when they're professionally built. * The concept of "topical authority" and how Google decides who deserves the top spots. * How to use ChatGPT to create SEO content faster and more effectively than ever before. * The "Spider Web Method" Kyle uses to structure websites for maximum search visibility. * What to ask your SEO agency so you know whether they're actually delivering results. * How AI search tools like ChatGPT are changing SEO and what you need to do to stay ahead. * Simple backlink strategies that can increase your website's authority without spending money. * The biggest SEO mistakes healthcare providers make and how to fix them quickly. * Why tracking rankings and ROI matters more than blindly trusting a marketing company.   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

(Classic) Marketing Without the Stress: The Marketing Systems That Took Our Clinic from $5K/Month to $2M/Year

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped. For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.   We talk about: * Why manual marketing keeps you trapped * How we use reactivation campaigns to create fast cash flow * The real order of operations for sustainable growth * How we use AI, automation, and Go High Level to run everything in the background * Why systems (not hustle) are what truly scale   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]!   Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

The Mindset Keeping You Broke & Burned Out (& How to Change it FAST)

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps toward creating real momentum again. We also share stories from recent challenges inside our own business, including team struggles, operational breakdowns, legal threats, mindset spirals, and the habits that helped us pull ourselves out of survival mode. Tune in to learn to stop spiraling when things go wrong.   In this episode, you will learn: 00:00 How to stop letting external problems control your emotions. 06:15 What’s the connection between your energy, mindset, and business growth? 08:15 How negative thinking creates negative outcomes in your business. 09:45 The mindset lesson every entrepreneur needs from Jocko Willink. 12:00 How hard seasons can expose broken systems and leadership gaps. 16:30 The question that instantly shifts anxiety into action. 20:30 The habits that destroy your confidence and mindset. 24:15 How to break negative thinking patterns before they spiral. 27:45 How gratitude rewires your focus and creates better outcomes. 32:30 The mindset pattern keeping clinic owners stuck at $30K–$40K months. 37:45 The entrepreneurs who grow fastest all have THIS in common. Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

We Hit $185K Months at HALF Capacity | April At Verve (What We’re Actually Doing)

This month, we hit $185,000 across our 3 clinics… while operating at nearly HALF of our doctor capacity. This growth didn’t come from “working harder.” It came from rebuilding broken systems, improving leadership, tightening operations, refining marketing, and finally creating a team culture that actually works. In this episode, we’re pulling back the curtain on exactly what’s happening inside Verve right now. We break down the marketing strategies driving new patients, the operational changes improving conversions, and the leadership shifts that completely changed our team’s performance. We also talk about the hard part of scaling that nobody really warns you about: recalibration seasons.  If you’re trying to grow your clinic, scale multiple locations, improve your team culture, or stop feeling stuck in your business… this episode is a real behind-the-scenes look at what growth actually requires. In this episode, you will learn: 00:00 Why hitting $185K months with only 4 doctors feels bigger than our record months. 02:00 The compensation change that completely shifted our team’s motivation. 04:05 Why scaling multiple locations exposed all of our leadership gaps. 05:45 The painful “recalibration season” that changed everything. 08:27 How we brought in 173 new patients across 3 clinics. 09:44 Why marketing alone won’t save a broken patient experience. 10:00 The real marketing budget most clinic owners avoid investing in. 11:35 Why most people quit ads way too early. 12:15 The biggest mistake clinic owners make with “low quality leads.” 14:02 What our failed Shockwave process taught us about conversions. 15:00 Why patient education is everything in retention. 15:45 The leadership communication system we completely rebuilt. 16:36 How to know whether your leads are actually bad… or your sales process is broken. 18:46 The operational problems we’re still actively fixing. 19:30 Why we scrapped our one-day new patient process. 20:00 How we’re redesigning Shockwave appointments for efficiency and conversions. 21:20 The leadership lesson that changed our clinic culture. 23:15 What nobody tells you about owning multiple locations. 25:00 How we’re using patient feedback to improve our marketing. 26:23 The surprising niche we discovered inside our Shockwave campaigns. 27:15 Why your team performs differently when they feel heard. 30:00 Why we’re getting back into community events and local partnerships. 31:30 The growth strategy we’re focusing on for the next quarter. Resources + Links   Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]!   Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]