Fitness Business Podcast: Leadership, Innovation, and Profit

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you’re new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.   Key highlights from the episode: - Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio. - Tips for making impactful first impressions and using humor to improve engagement with members and staff. - Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword [https://www.fitnessbusinesspodcast.com/codeword]    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/]  Quotes: "Trust is a result of presence." - Christopher Carter "No sale without trust." - Christopher Carter "Practice one step at a time." - Christopher Carter   Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast] - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/] - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/]    Our Guest: Christopher Carter, High-Impact Keynote Speaker and Mentalist Website: https://christophercarter.com/ [https://christophercarter.com/] LinkedIn: https://www.linkedin.com/in/kim-gouch-a12818b/https://www.linkedin.com/in/christophercarterspeaker/ [https://www.linkedin.com/in/christophercarterspeaker/]    Sponsor’s Pitch: Magnus Nyberg Eleiko Sport Website: https://eleiko.com/ [https://eleiko.com/] Email: magnus.nyberg@eleiko.com [magnus.nyberg@eleiko.com] LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/ [http://www.linkedin.com/in/magnus-nyberg-b5731872/]    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com] Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com]   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   REX Roundtables Trusted Suppliers: - Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/ [https://wellnessspace.com/] - Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/ [https://solutiononepartners.com/] - The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/ [https://theabscompany.com/] - Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/ [https://www.clubcom.com/] - Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/ [https://smarthealthclubs.com/]   About Your Host:  Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note:  We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.   Key highlights from the episode: - Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism. - Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms. - Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.   Ready for more: Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents] Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/] Quotes: “An authentic brand is committed to evoking an emotion.” - Kim Gouch “We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch “Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch   Resources: Become an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/]   Our Guest: Kim Gouch, Chief Brand Officer Retro Fitness Website - https://retrofitness.com/ [https://retrofitness.com/] LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/ [https://www.linkedin.com/in/kim-gouch-a12818b/] Email - kim@retrofitness.com   Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Sponsor’s Pitch: Dan Young, Founder & CEO of Simple Again Website - https://www.simpleagain.com [https://www.simpleagain.com] Email - dan@simpleagain.com LinkedIn - https://www.linkedin.com/in/dan-young-189842/ [https://www.linkedin.com/in/dan-young-189842/]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ [https://atlantisstrength.com/] ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ [https://abcfitness.com/] Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/ [https://www.digitalrevsystems.com/] Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox [https://shop.centr.com.au/collections/hyrox] Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise [https://www.thecovery.com/franchise]   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.   Key highlights from the episode: - Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients. - Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more. - Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.   -Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] -Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents] -Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] -Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: “In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane “You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane   Resources: Become an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Brian Keane - Website [https://briankeanefitness.com/quick-links], LinkedIn [https://www.linkedin.com/in/brian-keane-b3276864], Instagram [https://www.instagram.com/brian_keane_fitness/?hl=en], Facebook [https://www.facebook.com/briankeanefitness/], The Brian Keane Podcast [https://podcasts.apple.com/au/podcast/the-brian-keane-podcast/id1153346936] Brian’s Book - Rewriting Your Story [https://amzn.to/45Nwxll] Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield [https://amzn.to/3FHw5um] and Blue Ocean Strategies [https://amzn.to/3Hw1oJ7]   Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk [https://egym.com/uk]  Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com [https://www.budderfly.com]     Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ [https://www.lionel.edu/]  EVOLT 360: providing body composition analysis technology. https://evolt360.com/ [https://evolt360.com/]  American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/ [https://americanbarbell.com/]    About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast]   Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents]   In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios   Key highlights from the episode: - Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience. - Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals. - The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: "AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder "If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder "Deep sleep is critical." - Dr. Patrick Porter   Resources: Be an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/]Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Shama Hyder - Website [http://www.shamahyder.com], LinkedIn [https://www.linkedin.com/in/shamahyder], Instagram [https://www.instagram.com/shamahyder], Facebook [http://www.facebook.com/shamahyderpage] Health and Fitness Association - Website [https://www.healthandfitness.org/] Momentum [https://amzn.to/43pRfX8] by Shama Hyder   Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]   Trusted Suppliers: -Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop [https://www.power-systems.com/shop] -Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ [https://www.lesmills.com/] -Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ [https://www.instinctiveinsights.com/] -HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/ [https://www.hirebob.ai/] -Eleiko: supplying premium strength training equipment https://eleiko.com/en [https://eleiko.com/en] -MAX Members: automating member management and engagement. https://www.maxmembers.ai/ [https://www.maxmembers.ai/]   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become an FBP Insider! Learn more on Patreon. [https://patreon.com/FitnessBusinessPodcast] We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! [https://fitnessbusinesspodcast.com/onlineevents]   In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.   Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave us a voicemail! [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/] Leave a rating on Spotify or Apple Podcasts. [https://fitnessbusinesspodcast.com/review/]   Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik   Resources: Be an FBP Insider on Patreon [https://patreon.com/FitnessBusinessPodcast] Fitness Business Podcast’s LinkedIn Community [https://www.linkedin.com/groups/9878228/] Mystery Shopping for Fitness Businesses - Website [https://mysteryshoppingforfitnessbusinesses.com.au/] Danielle Krischik - LinkedIn [https://www.linkedin.com/in/daniellekrischik/], Podcast [https://thestoryeffect.com], Instagram [https://www.instagram.com/storyeffectpodcast] Knight Agency - Website [https://knightagency.com/] Danielle’s Book Recommendation: Building a Story Brand by Donald Miller [https://amzn.to/4j80BLG] Matt Spears Live Event: Finance for Fitness Success - Register Here [https://fitnessbusinesspodcast.com/onlineevents/]    Wise Words: Dr Patrick Porter - Website [https://braintap.com/], LinkedIn [https://www.linkedin.com/company/braintaptech/], Facebook [https://www.facebook.com/braintaptech/], Instagram [https://www.instagram.com/braintaptech/?hl=en] Dr Patrick Porter’s Book - Thrive in Overdrive [https://amzn.to/4jmjgEr] Buy Your Headset Using our Link! [https://braintap.com/membership-and-headset/?afmc=8d4&utm_campaign=8d4&utm_source=leaddyno&utm_medium=affiliate]   Merch Sponsor: Be a Merch Sponsor - Here [https://fitnessbusinesspodcast.com/merch/]   REX Roundtables: Website - www.REXRoundtables.com [http://www.rexroundtables.com] Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com [http://www.rexleadershipacademy.com]   Trusted Suppliers: Matrix [https://www.matrixfitness.com/us/eng] Performance Foods [https://www.performancefoodcenters.com/] Myzone [https://www.myzone.org/business] MXM Metrics [https://mxmetrics.com/] MAX Members [https://www.maxmembers.ai/]   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!