The Flooring Business Podcast

Ep 07: From Commodity to Luxury - How One Flooring Dealer Built a $10M Brand With Page Nazarian

Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measuring and seams in carpet to the perceived simplicity (and hidden complexity) of hardwood flooring, especially when you’re dealing with grading, variation, finishes, and manufacturing.  Page shares how he navigates clients choosing between “real” wood and synthetic options, how designers influence product decisions, and how factors like home style, ceiling height, and traffic play into what actually gets specified. They also dig into running a designer-driven business, landing large custom jobs, and what it takes to position yourself differently in a market where most products—and most competitors—look the same. https://www.famehardwood.com/ [https://www.famehardwood.com/] https://www.instagram.com/famehardwoodfloors/ [https://www.instagram.com/famehardwoodfloors/] https://www.facebook.com/FameHardwood/ [https://voyagela.com/interview/meet-page-nazarian-fame-hardwood-floors-west-hollywood/?utm_source=chatgpt.com] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers https://www.JerryLevinson.com [https://www.JerryLevinson.com]

Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas

Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today. Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chaos approach with something way more dialed in—think quoting on the spot, tracking jobs in real time, managing inventory, and keeping customers updated without things slipping through the cracks. They also get into improving close rates with faster follow-up, keeping margins tight, tracking your numbers, and how this all applies even if you expand beyond flooring into other trades. You’ll also hear how Chad’s using AI behind the scenes to stay sharp and make better decisions day-to-day. https://www.projectsforce.com/ [https://www.projectsforce.com/] https://www.linkedin.com/in/chad-thomas-69307120/ [https://www.linkedin.com/in/chad-thomas-69307120/] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley

Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to challenge the traditional marketing companies in the industry, and how their system is designed to be easier to use while delivering stronger results. The conversation also covers new improvements to the platform, what flooring businesses should be focusing on right now, and how the right tools can make it easier to grow without overcomplicating your marketing.  Learn more at https://www.floorzap.com/ [https://www.floorzap.com/] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

Ep 04: Become 5 Mile Famous – How to Stand Out in a Crowded Market With Dan Antonelli

In this episode, Jerry sits down with branding expert Dan to explore why most flooring companies struggle to stand out in crowded markets. They discuss the concept of becoming “5 Mile Famous,” where your brand is instantly recognizable in your local community and attracts the right customers before they even begin shopping. Dan explains how strong branding, clear messaging, and consistent visuals help businesses stop blending in and start marketing to the right people—the customers who value quality and are ready to buy. The conversation also covers common branding mistakes, why many logos and websites fail to convert, and how a clear brand identity can lower marketing costs while increasing trust and sales. -- Connect with Dan  https://www.kickcharge.com/our-team/dan-antonelli https://www.instagram.com/kickchargecreative https://www.instagram.com/danantonelli_kickcharge Dan's Book: Branded Not Blanded: KickCharge™ Your Home Service Brand [https://www.amazon.com/stores/author/B0BC7751ZC?ccs_id=81463f39-08d2-4f27-90eb-0f64d7cc2bb2] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

Ep 03: Lead to Appointment to Sale: The Floor Launch System With Chase Busenbark

What is your flooring business really worth—and how do you position it to sell for maximum value? In this episode, Jerry sits down with Chase Busenbark of First Choice Business Brokers to break down the realities of buying and selling a flooring business. From EBITDA multiples and add-backs to asset vs. stock sales, seller financing, and SBA loans, Chase explains what drives valuation—and what quietly kills deals. They discuss: * Why you should run your business like you’re selling it tomorrow * The difference between selling a job vs. selling a business * How banks evaluate deals (and why overpriced businesses don’t get financed) * Common mistakes flooring dealers make before going to market * What buyers should look for in financials and cash flow * How lease rates, owner involvement, and clean books impact value Whether you’re planning to exit in five years or actively looking to buy, this episode gives you a practical roadmap to navigate the process with clarity and confidence. -- Connect with Chase  https://southeastmo.fcbb.com/about-us https://www.linkedin.com/in/chase-busenbark-897722132/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com