The Growth Diaries

How to Grow Your Business This Summer (Without Working All Hours)

Summer is fast approaching, and your schedule is about to get completely chaotic! Six weeks of juggling family plans, school holidays, and trying to squeeze in work while keeping your sanity intact. It's no wonder most business owners hit pause on growth (but that's exactly where they're going wrong) Growth doesn't disappear in summer. It just looks different. While everyone else is either working themselves into the ground or completely switching off, you can be quietly and strategically moving forward without adding 10+ hours to your working week. In this episode, I'll share four smart ways to keep your business growing during the summer months, strategies that work while you're building sandcastles....not stuck in social scrolls. I'll cover: • Why growth doesn't have to stop when life gets busy • How to nurture the connections you already have for hidden opportunities • The power of doubling down on what's already working • How to network naturally at summer events without the sales pitch pressure • Why stepping back and observing can be your secret growth weapon So if you want to keep your business moving forward this summer, while still enjoying your well-deserved downtime, then grab your sunscreen and your notepad because we're about to make this your best summer yet. CONTINUE THE CONVERSATION: Click here to join our WhatsApp community chat [https://dashboard.mailerlite.com/forms/541697/126107470941652308/share] Useful Resources: Free Guide: Most Effective Types of Market Research [https://www.cevansbusinessgrowth.co.uk/types-of-market-research-for-business-growth] Work with Cassie Evans: The Competitive Edge [https://www.cevansbusinessgrowth.co.uk/the-competitive-edge] The Growth Booster [https://www.cevansbusinessgrowth.co.uk/the-growth-booster] Book a Coffee Chat [https://tidycal.com/cevans-business-growth/coffee-chat] Connect with Cassie Evans: Website [https://www.cevansbusinessgrowth.co.uk/] Instagram [https://www.instagram.com/cevansgrowth/] Facebook [https://www.facebook.com/cassieevansgrowth/] LinkedIn [https://www.linkedin.com/in/cevansgrowth/]

The Client Journey Mistake That's Costing You £1,000s

Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research. Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.) I'll cover: • Why building your client journey from your own perspective is costing you clients • What your potential clients are actually doing behind the scenes before they choose • How skipping competitor research quietly drains your sales • Why guessing what clients want is a dangerous game • The investigative approach I use to turn assumptions into solid evidence So if you're tired of watching potential clients slip away to competitors and you want to finally understand what's really happening in those crucial weeks before they make their decision, this episode will help you build a client journey that actually converts. CONTINUE THE CONVERSATION: Click here to join our WhatsApp community chat [https://dashboard.mailerlite.com/forms/541697/126107470941652308/share] Useful Resources: Free Guide: Most Effective Types of Market Research [https://www.cevansbusinessgrowth.co.uk/types-of-market-research-for-business-growth] Work with Cassie Evans: The Competitive Edge [https://www.cevansbusinessgrowth.co.uk/the-competitive-edge] The Growth Booster [https://www.cevansbusinessgrowth.co.uk/the-growth-booster] Book a Coffee Chat [https://tidycal.com/cevans-business-growth/coffee-chat] Connect with Cassie Evans: Website [https://www.cevansbusinessgrowth.co.uk/] Instagram [https://www.instagram.com/cevansgrowth/] Facebook [https://www.facebook.com/cassieevansgrowth/] LinkedIn [https://www.linkedin.com/in/cevansgrowth/]

The Questions You're Too Scared to Ask Your Audience (But Really Should If You Want More Sales)

We all want to know what's really going on with our clients; what makes them tick, what holds them back, why they watch but don't buy. But some questions just feel too raw to ask, and make your stomach drop just thinking about them. In this episode of The Growth Diaries, I'm unpacking why those tough, honest questions feel so scary and how having someone objective ask the right questions uncovers the honest feedback you need to grow. I'll share more on; • Why you're avoiding the questions that matter (it's not just fear, you're too close to see clearly) • The polite trap and emotional investment that stop you from hearing the truth • How I play Business Detective to dig beneath surface answers and uncover honest feedback that actually helps you grow • What happens when you finally bridge the gap between what you think your audience wants and what they actually want If you're ready to stop guessing and start acting on real evidence, this episode is your blueprint for getting honest answers that'll make your offers impossible to ignore. CONTINUE THE CONVERSATION: Click here to join our WhatsApp community chat [https://dashboard.mailerlite.com/forms/541697/126107470941652308/share] Useful Resources: Free Guide: Most Effective Types of Market Research [https://www.cevansbusinessgrowth.co.uk/types-of-market-research-for-business-growth] Work with Cassie Evans: The Competitive Edge [https://www.cevansbusinessgrowth.co.uk/the-competitive-edge] The Growth Booster [https://www.cevansbusinessgrowth.co.uk/the-growth-booster] Book a Coffee Chat [https://tidycal.com/cevans-business-growth/coffee-chat] Connect with Cassie Evans: Website [https://www.cevansbusinessgrowth.co.uk/] Instagram [https://www.instagram.com/cevansgrowth/] Facebook [https://www.facebook.com/cassieevansgrowth/] LinkedIn [https://www.linkedin.com/in/cevansgrowth/]

Stop Calling It Procrastination When You're Actually Trying To Protect Yourself From F*cking It Up

You've been beating yourself up for procrastinating again. But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real. In this episode of The Growth Diaries, we're pulling back the curtain on what's really behind the stall. Because more often than not, it's not laziness or poor discipline...it's fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough. I'll be talking about: • The hidden difference between procrastination and protection (and why most business owners confuse the two) • Real-world signs you're in protection mode, even if it looks like you're being productive • How uncertainty fuels indecision… and how to break the cycle • Why staying "busy" with client work can actually be a brilliant form of avoidance • The shift that happens when you start using real insight to guide your next move If you've been calling yourself a procrastinator when you're actually just trying to avoid f*cking things up, this episode is exactly what you need to hear to stop blaming yourself and actually get moving. Because you don't need more motivation....you need better evidence! And inside The Competitive Edge, that's exactly what we build, using done-for-you market research to help you move from reactive and overwhelmed to intentional and informed. CONTINUE THE CONVERSATION: Click here to join our WhatsApp community chat [https://dashboard.mailerlite.com/forms/541697/126107470941652308/share] Useful Resources: Free Guide: Most Effective Types of Market Research [https://www.cevansbusinessgrowth.co.uk/types-of-market-research-for-business-growth] Work with Cassie Evans: The Competitive Edge [https://www.cevansbusinessgrowth.co.uk/the-competitive-edge] The Growth Booster [https://www.cevansbusinessgrowth.co.uk/the-growth-booster] Book a Coffee Chat [https://tidycal.com/cevans-business-growth/coffee-chat] Connect with Cassie Evans: Website [https://www.cevansbusinessgrowth.co.uk/] Instagram [https://www.instagram.com/cevansgrowth/] Facebook [https://www.facebook.com/cassieevansgrowth/] LinkedIn [https://www.linkedin.com/in/cevansgrowth/]

The Most Insulting Sh*t You Can Say to a Business Owner

We've all heard that tiny word that somehow manages to shrink the size of your role, your work, or your worth: "Oh you're JUST a [enter job title]." "Can you JUST take a quick look at this." "Can we JUST skip past this part" It seems harmless, right? But in today's episode of The Growth Diaries, I'm unpacking how these "just" moments quickly add up to blurred boundaries, messy offers, and a business that no longer works for you. I'll be talking more about; • Why that one little word can have such a big impact on your pricing, process, and positioning. • How subtle "people pleasing" shows up in your service delivery, and what it costs you. • The ripple effect of saying yes to requests that go against your boundaries or process. • Why market research matters more than ever when it comes to designing services that serve you and your clients. • A behind-the-scenes look at how I layer insights (not opinions) to help business owners build scalable, sustainable services that get results. If you've ever found yourself doing more than agreed, tweaking your offers on the fly, or second-guessing your strategy because someone "just" asked you to - this episode will help you start using insight (not impulse) to regain control before your business starts feeling impossible to grow. CONTINUE THE CONVERSATION: Click here to join our WhatsApp community chat [https://dashboard.mailerlite.com/forms/541697/126107470941652308/share] Useful Resources: Free Guide: Most Effective Types of Market Research [https://www.cevansbusinessgrowth.co.uk/types-of-market-research-for-business-growth] Backdoor Pass for The HoLT [https://www.the-holt.com/backdoorbarry] Work with Cassie Evans: The Competitive Edge [https://www.cevansbusinessgrowth.co.uk/the-competitive-edge] The Growth Booster [https://www.cevansbusinessgrowth.co.uk/the-growth-booster] Book a Coffee Chat [https://tidycal.com/cevans-business-growth/coffee-chat] Connect with Cassie Evans: Website [https://www.cevansbusinessgrowth.co.uk/] Instagram [https://www.instagram.com/cevansgrowth/] Facebook [https://www.facebook.com/cassieevansgrowth/] LinkedIn [https://www.linkedin.com/in/cevansgrowth/]