The Health Marketing Daily

The Health Marketing Daily | Semaglutid-Tablette in Deutschland voraussichtlich im 3. | La salud redefine las decisiones de | Big Food contro la salute pubblica:

The Health Marketing Daily — July 23, 2026 In this episode: • Novo Nordisk's oral semaglutide tablet is expected to launch in Germany in Q3 2026 — a commercial milestone that will sharply accelerate GLP-1 accessibility and reshape the weight management supplement market across Europe. • Spanish retail data shows health is now the primary driver of supermarket purchase decisions, with consumers actively scanning for functional ingredients — a direct brief for brands competing on health positioning at shelf. • An international investigation coordinated by Lighthouse Reports has revealed that Big Food companies have filed 239 legal cases globally to block health labelling, taxes, and new food regulations — a story with direct implications for how the regulatory environment for health claims and functional food marketing will evolve in Europe. • Refrigerated protein bar brand Perfect Snacks is doubling down on format innovation and ecommerce as mainstream momentum builds — a channel and product strategy story that has direct read-across for European sports nutrition and functional snack brands. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | This food compound may help vaccines | Ozempic-maker accuses rival of false advertising | Welch's Fruit Snacks targets Gen Z

The Health Marketing Daily — July 22, 2026 In this episode: • New research shows a naturally occurring food compound found in wheat germ, mushrooms, and aged cheese could boost vaccine efficacy in older adults — a direct opportunity for nutraceutical and functional food brands targeting the longevity and immune health market. • Novo Nordisk's lawsuit against Eli Lilly over allegedly misleading GLP-1 drug ads marks a significant escalation in the weight management drug wars — and signals how fiercely contested the marketing narrative around these drugs is becoming. • Welch's Fruit Snacks is launching probiotic-fortified Yogofruits to court Gen Z, signalling that mainstream confectionery brands are aggressively pivoting into functional health territory previously owned by specialist wellness brands. • New European research from EIT Food confirms that consumers respond to personal health and taste benefits — not sustainability or agricultural messaging — a direct challenge to how many functional food and wellness brands are currently framing their products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Sam's Club takes Manhattan for wellness | Aktualisierte Handlungsempfehlungen für Kinderwunsch und Schwangerschaft | Microbioma e medicina anticipatoria: come le

The Health Marketing Daily — July 21, 2026 In this episode: • Sam's Club's first-ever creator-led wellness event signals that warehouse retail is now competing seriously for health and wellness mindshare through experiential marketing. • Germany's leading nutrition network has updated its official recommendations for supplementation and diet during pre-conception and pregnancy, creating an immediate reference point for brands in the maternal health category. • A major Italian mainstream business publication is running a feature-length piece on the microbiome as a lifelong health ecosystem, bringing gut health science firmly into the consumer mainstream. • New evidence that GLP-1 drugs reduce alcohol cravings is opening a conversation about their broader appetite-suppression effects — and what that means for functional beverage and supplement brands positioning around craving control. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Wellness Briefing: Is hormone tracking the | EVERY Company's OvoPro Starts to Scale | Adipositas in Deutschland: Umfrage zeigt Defizite

The Health Marketing Daily — July 20, 2026 In this episode: • A 22-year-old founder has raised $11.6 million for continuous hormone-tracking wearables — signalling a major new frontier in personalised women's health marketing. • Precision-fermented egg white protein is moving from lab to commercial scale via an ADM partnership — a milestone that could reshape the alternative protein ingredient landscape for sports nutrition and functional food brands. • A new German survey reveals major gaps in obesity care provision despite millions of patients, creating a significant white-space opportunity for weight management supplement and functional food brands in the German market. • America's second-largest grocery chain is trialling a dedicated hemp THC drinks fixture in Chicago stores — a retail ranging decision that will be watched closely by European functional beverage and wellness brands eyeing the category's trajectory. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Richiamati integratori per novel food non | Lioness Founder Believes Women Deserve More | Hemp Beverages Grew 133% Last Year,

The Health Marketing Daily — July 19, 2026 In this episode: • Italy's Ministry of Health has recalled supplements containing unauthorised novel food ingredients, putting EU regulatory compliance front and centre for supplement brands. • Lioness has launched a range of functional gummy snacks designed around women's hormonal life stages, securing placement in over 1,900 Target stores at launch — a significant retail bet on women's health positioning. • Hemp beverages surged 133% year-on-year in 2025 according to the Hemp Beverage Alliance, even as a regulatory ban looms — making this one of the most striking tension stories in functional drinks right now. • Europe's leading Dutch grocer Albert Heijn is actively expanding its own-label high-fibre range, signalling that gut health and dietary fibre are now a mainstream retail strategy priority — not just a specialist supplement story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health