The Joy of Fundraising: A Tiltify Podcast

9: Modernizing Your Social Approach (ft. Ashleeeeean)

In Episode 9, we wanted to do an extension of our Social Media discussion from the previous episode and to really hone in on two newer social platforms that have popped up in the last 5 years: Discord - the all-in-one voice/text communication platform - and TikTok - the short-form social video platform - to see how both charities and content creators can best make use of these platforms in establishing their presence in the online fundraising world. To supplement these discussions, we invited on Tiltify Charity Success Manager and Content Creator Ashleeeeean to the podcast to share her expertise from both the content creation and nonprofit realms. With 5 years of experience in the content creation world and over a year working with nonprofits at Tiltify, Ashley has established over a lifetime of experience - and her vast understanding of Discord and TikTok made this a great episode to not only discuss the social platforms, but to share her wisdom about the digital fundraising space as a whole. Topics of Discussion: 02:10 - Ash's start in Content Creation 10:27 - Making the Shift from Content Creator to Industry Member 14:57 - Modernizing Your Social Approach 16:11 - Modernizing Your Social Approach - Discord 24:27 - Establishing the Line of Professionalism 28:11 - Modernizing Your Social Approach - TikTok 42:33 - Question: Favorite memory or experience working at Tiltify 51:05 - How to work with charities as a smaller influencer -- A huge thank you to Ashley for joining us for Episode 9 of our podcast! We know (from personal experience) how heavy all of our workloads are given the current state of the world - so to have her take the time to discuss charity fundraising and modernizing the social approach of charities and content creators led to a great overall discussion. For more information on Ashley's life beyond Tiltify, check out her personal social channels: Twitter: https://twitter.com/Ashleeeeean [https://twitter.com/Ashleeeeean] Twitch (for gaming content): https://twitch.tv/Ashleeeeean [https://twitch.tv/Ashleeeeean] -- And make sure you follow us as well to keep up-to-date on future podcasts, fundraising events, and everything in-between! On Twitter: https://twitter.com/WeAreTiltify [https://twitter.com/WeAreTiltify] On Facebook: https://facebook.com/Tiltify [https://facebook.com/Tiltify] On Instagram: https://instagram.com/Tiltify [https://instagram.com/Tiltify] On TikTok: https://tiktok.com/@Tiltify [https://tiktok.com/@Tiltify] On YouTube (for the Video Version): https://YouTube.com/TiltifyTV [https://YouTube.com/TiltifyTV] Special Guest: Ash "Ashleeeeean".

8: Upping Your Social Media Game (ft. Draskia)

In Episode 8, we decided to give Maggie a break from her co-hosting duties and, instead, invited her to be our special guest for the episode! With over 10 years of experience in running her own business as an artist, becoming a successful content creator on Twitch, and helping run the social platforms for Microsoft's own livestreaming platform, who better to tell us about the importance of your social media presence (for both content creators and nonprofits alike) than our own resident Social Media wizard? Join us as we learn more about our favorite podcast co-host as she fills us in on her childhood, her business, her shift from content creator to industry member - and somehow balancing all of those full time jobs while also being a mother to three children. Topics of Discussion: 01:42 - Maggie's Upbringing 06:52 - Maggie the Content Creator 11:50 - Maggie the Industry Member 16:58 - Building a Company Voice / Public Identity 19:26 - New Social medias - TikTok 21:08 - The Importance of Being on Multiple Platforms 24:06 - How Can Charities Up Their Social Media Game 27:01 - Unconventional Approaches to Social Media 32:38 - The Difference Between Big and Small (Macro and Micro/Nano) Influencers 38:22 - The Importance of Having "Boots on the Ground" 42:51 - How do you stay professional while still keeping personable? 44:30 - How do you balance work, life, and more work? A huge thank you to Maggie for jumping into the Special Guest seat this week to share her wisdom about Social Media as this will act as a perfect starting point before Episode 9, where we will be talking about modernizing your social approach! For more information on Maggie's life beyond Tiltify, check out her personal social channels: Instagram: https://instagram.com/Draskia [https://instagram.com/Draskia] Twitter: https://twitter.com/Draskia [https://twitter.com/Draskia] -- And make sure you follow us as well to keep up-to-date on future podcasts, fundraising events, and everything in-between! On Twitter: https://twitter.com/WeAreTiltify [https://twitter.com/WeAreTiltify] On Facebook: https://facebook.com/Tiltify [https://facebook.com/Tiltify] On Instagram: https://instagram.com/Tiltify [https://instagram.com/Tiltify] On TikTok: https://tiktok.com/@Tiltify [https://tiktok.com/@Tiltify]

7: Keeping Momentum in your Charity Fundraising (ft. rxysurfchic)

In Episode 7, we had the opportunity to talk to the woman in charge of Community Engagement at Alienware, as well as content creator extraordinaire Anna "rxysurfchic" Maree Anna has accomplished so much in the gaming industry - from professional Halo and Call of Duty competitor on the MLG Circuit to working in Community Engagement at Alienware, the community she has built up as an influencer is undeniably powerful. Over the last 6 years, they have raised over $100,000 for St. Jude Children's Research Hospital - and, in the first week of the PLAY LIVE Prize Season this year, they have raised over $27,000 at the time of recording - and $35,000 at the time of posting this episode. With a month-long fundraising campaign for St. Jude every May, we wanted to talk to Anna Maree about how she finds a way to keep her momentum moving forward from day to day - while also asking about working with brands and her personal connection to St. Jude. Topics of Discussion: 2:18 - Anna's Upbringing and Start in Gaming 9:06 - 'rxysurfchic' and the Major League Gaming Circuit 14:56 - Kasper's Extremely Brief Stint in MLG 17:35 - Draskia's "I was bored" approach to becoming a livestreamer 18:21 - The Growth of Digital Fundraising in the Mainstream World 20:04 - Anna's Personal Connection to St. Jude 22:52 - Kasper's Personal Connection to St. Jude 25:11 - Anna Maree's Great Big Story with CNN 32:24 - The Power of Storytelling and Achieving Goals 38:09 - Working with Brands 44:00 - Question: What was your dream job as a 14 year old? 47:21 - Question: If you had to hold your breath in a vat of cheese, what flavor of choose would you choose? 48:31 - Question: Where do you see yourself in 10 years? HUGE thank you to Anna for taking the time to speak with us on Episode 7 of the podcast! We know you've surpassed your original goals for this Prize Season, but we cannot wait to see you continue to crush it for the rest of the month ♥ For more information on Anna Maree: https://rxysurfchic.tv [https://rxysurfchic.tv] Follow her on Twitter: https://twitter.com/rxysurfchic [https://twitter.com/rxysurfchic] -- And make sure you follow us as well! On Twitter: https://twitter.com/WeAreTiltify [https://twitter.com/WeAreTiltify] On Instagram: https://instagram.com/Tiltify [https://instagram.com/Tiltify] On TikTok (NEW - And we'll be talking about our TikTok integration next episode!): https://www.tiktok.com/@tiltify [https://www.tiktok.com/@tiltify] Special Guest: Anna "rxysurfchic" Maree.

6: The St. Jude PLAY LIVE Phenomenon (ft. Zachary Whitten - Director of Innovation - St. Jude)

In Episode 6, we had the opportunity to talk to the Director of Innovation at St. Jude and St. Jude PLAY LIVE - Zachary Whitten Zach is the mastermind that created the St. Jude PLAY LIVE initiative that has, since 2014, engaged with tens of thousands of influencers around the world to raise over 23 million dollars - and an expected 25 million dollars by the end of prize season next month (May 31st, 2020). With the amount of knowledge that Zach possess in this digital fundraising space, both influencers and charities alike would be doing themselves a disservice by missing out on this special, 100 minute podcast episode! Topics of Discussion: 4:05 - All About Zachary Whitten 13:42 - What is St. Jude Children's Research Hospital? 16:55 - What does St. Jude Mean to Creators? 35:05 - What is St. Jude PLAY LIVE? 40:07 - The Digital Charity Fundraising Pioneers 44:28 - The St. Jude PLAY LIVE Summit 55:01 - Question: Most Memorable and Motivating Things while creating St. Jude PLAY LIVE 01:13:49 - Question: One thing you would do diffferent about St. Jude PLAY LIVE 01:17:49 - Follow-up: The Importance of Delegation and Teamwork 01:21:07 - Question: Was it difficult to go from a physical summit to a digital one? 01:28:49 - Question: One piece of advice you would give other charities that see your success 01:34:10 - Question: One piece of advice for fundraisers HUGE thank you to Zach for taking the time to speak with us on Episode 6 of the podcast! With how busy things are just before the start of Prize Season, we really appreciate him spending a late night to record with us for this episode ♥ For more information: https://playlive.stjude.org [https://playlive.stjude.org] Follow them on Twitter: https://twitter.com/StJudePLAYLIVE [https://twitter.com/StJudePLAYLIVE] Join the Discord: https://discord.gg/StJudePLAYLIVE [https://discord.gg/StJudePLAYLIVE] -- And make sure you follow us as well! On Twitter: https://twitter.com/WeAreTiltify [https://twitter.com/WeAreTiltify] On Instagram: https://instagram.com/Tiltify [https://instagram.com/Tiltify] Fundraise for Charity: https://tiltify.com [https://tiltify.com] Special Guest: Zachary Whitten.

5: Going Industry - A Day in the Life of a Community Manager (ft. James Inks - CM/IR - To Write Love On Her Arms)

In Episode 5, we chatted with James "PlagueTV" Inks - the Community and Influencer Relations Manager for To Write Love On Her Arms, which is one of the most well-known non-profit organizations in the United States! We got to talk to James about his transition from video game lover to industry professional, how he got involved with an organization as well known as TWLOHA, and how he has helped the organization adapt to the content creator world. Since TWLOHA's origin is all about storytelling, we decided to approach this episode in the same way. This episode, you will hear about all of our origin stories and how all 3 of us (Daniel, Maggie, and James) went from video game lovers to content creators and, eventually, industry professionals! Throughout our storytelling, you'll hear about our approaches to joining the industry side of things and how we adapted to the struggles of representing companies and brands - all while disproving (or maybe even validating) your notions of what it means to work in the content creator / charity industries. Topics of Discussion: 1:22 - This Week's Guest: James "PlagueTV" Inks - Community Manager and Influencer Relations for To Write Love On Her Arms (TWLOHA) 2:38 - How To Write Love On Her Arms Began 4:22 - James' Start in Gaming and Content Creation (Part 1) 5:28 - Maggie's Start in Gaming and Content Creation (Part 1) 5:47 - Daniel's Start in Gaming and Content Creation (Part 1) 8:10 - James' Start in Gaming and Content Creation (Part 2) 10:59 - Trial and Error: Trying to Find the Keys to Success 11:17 - Daniel's Start in Gaming and Content Creation (Part 2) 11:51 - Maggie's Start in Gaming and Content Creation (Part 2) 12:46 - Daniel's Start in Gaming and Content Creation (Part 3) 13:48 - Daniel's Transition into the Industry 16:53 - Maggie's Transition into the Industry 18:32 - James' Transition into the Industry 22:59 - The Importance of Brand Awareness, Establishment, and Loyalty 26:38 - A Day in the Life of a Community / Influencer Relations Manager 29:51 - Being Adaptable and Wearing Many, Many, Many Hats 31:05 - Adapting and Integrating Existing Teams/Resources to the Livestreaming World 34:08 - Question: What's it like working for a brand as well known as TWLOHA? 36:29 - The Difficulties of Representing a Company 39:14 - Question: Have any of you seen the movie adaptation of TWLOHA? 40:27 - Establishing Authentic Relationships with Creators 43:32 - Understanding the Content Creator Perspective 45:33 - Biggest Piece of Advice for Going Into the Industry Thank you, once again, to James for taking the time to chat with us! If you're interested in getting in touch... Twitter: https://twitter.com/PlagueTV [https://twitter.com/PlagueTV] Email: Jinks@twloha.com [Jinks@twloha.com] More Info: https://TWLOHA.com [https://TWLOHA.com] Special Guest: James "PlagueTV" Inks.