The LiftKit Marketing Podcast

Serena Christiansen, Learning and Development Strategist at ICW Group: Exiting out of Marketing

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost fallacy keeps talented people stuck, and why your winding, unconventional path is actually your biggest differentiator. She also delivers some of the most practical job search advice you will hear, from resume fonts that beat applicant tracking systems to networking strategies that open doors. A must-listen for marketers navigating a career pivot, a layoff, or just wondering if there is something better on the other side.

AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain. In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results. In this episode you'll learn: How to move up the "guru ladder" from generalist to recognized authority Why AJ believes YouTube is becoming the new Hollywood His ROAC framework for measuring the ROI of organic content Why the smartest use of AI isn't automation, it's making yourself smarter What companies like ClickUp are doing by hiring actors instead of paying influencers How to find your content format and why perfect practice beats just showing up

Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why that one gap breaks everything else, and what LLM visibility actually means for how your brand shows up in an AI-driven world. He also breaks down the real role of your website when AI is answering questions before anyone clicks. A must-listen for brand leaders and marketers rethinking where to place their bets in search and beyond.

Levi Worts: Output vs. Outcomes - AI Traps to Avoid

On this episode of the LiftKit Marketing Podcast, we sit down with Levi Worts, Senior AI Marketing Strategist at SUSE, to unpack what happens when AI moves from a productivity tool to a leadership challenge. Levi shares why the push for “10x output” often leads to burnout, how output and outcomes are frequently confused, and where organizations are getting AI wrong today.

Dave Glaza, Retail Media and Agency Growth with Focus

The LiftKit Marketing Podcast introduces the hosts and guests, discusses the impact of Dry January on alcohol consumption trends, explores the influence of these trends on marketing, and delves into the role, strengths, and strategies of Digits in retail media. The conversation also covers audience targeting and Dave Glaza's journey into marketing. The conversation covers Dave Glaza's career journey at Target, transition to entrepreneurship, first client experience, future of Digits, Amazon's retail innovations, expansion into grocery and C-stores, marketing advice for brands, lessons in entrepreneurship, adoption of AI in marketing, alternate career paths, recognition for marketing work, contact information, and conclusion. Takeaways * Dry January's impact on alcohol consumption trends * The role of retail media in adapting to changing alcohol consumption trends Career progression at Target * Transition from corporate job to entrepreneurship * Reasons for transitioning to entrepreneurship * Challenges and motivations of entrepreneurship * First client experience * Pitching services and early business growth * Focus on specialization and niche * Excitement for future growth * Impact of Amazon's retail innovations * Challenges and opportunities in the industry * Expansion into grocery and C-stores * Service offerings and tech support in the market * Importance of marketing budgeting * Challenges of paid visibility * Turning point in entrepreneurship * Employee-centric vision and agency growth * Adoption of AI in marketing * Staying relevant and adapting to new tools * Interest in alternate career paths * Passion for woodworking and sports podcasting * Recognition for local marketing work * Support for local businesses * Preferred contact method * Appreciation for the interview opportunity Chapters * 00:00 Introduction to LiftKit Marketing Podcast * 07:05 The Role of Digits in Retail Media * 12:13 Differentiation and Strengths of Digits * 17:59 Dave Glaza's Journey into Marketing * 23:13 First Client and Business Pitch * 29:15 Expansion into Grocery and C-Stores * 37:30 Lessons in Entrepreneurship * 43:50 Alternate Career Paths