The Mad Reality Show

Walmart's Metaverse Playbook: From Roblox to Zepeto and Beyond

Join us as we dive into the exciting world of metaverse marketing with Tom, a key player at GEEIQ [https://geeiq.com/], a leading metaverse agency. We explore the rise of Zepeto, its unique appeal to brands like Walmart and Essence, and how data is transforming brand activations in virtual worlds. Tom also shares his fascinating journey from the music industry to the metaverse, offering invaluable insights for brands and musicians alike. Plus, we discuss the future of metaverse commerce, the power of avatar identity, and the exciting possibilities of 2025. Tom's LinkedIn [https://www.linkedin.com/in/tom-von-simson-bb8b151b9/]

Why Roblox is the Next Social Media Platform: Thanh Dao Explains

In this episode of Behind the Brand, we dive into the world of the metaverse with Thanh Dao, a pioneering voice in the Web3 and gaming industry. Thanh shares his journey from early NFT investments to co-founding groundbreaking projects and becoming a key player at JVM, one of Germany’s leading agencies for gaming and metaverse strategy. Thanh provides a behind-the-scenes look at: His early success with Bored Apes and NBA Top Shot. The rise of platforms like Roblox and why it’s becoming the go-to space for brands. How brands like Nivea and Gucci are leveraging gaming communities for long-term impact. The future of NFTs, AR/VR, and how companies can connect with Gen Z and Gen Alpha. Whether you’re a brand looking to explore virtual worlds or just curious about the next big thing in gaming, this episode is packed with insights, strategies, and bold predictions for 2025 and beyond.

How IKEA Uses Roblox to Attract Talent: A Model for Other Brands?

In this episode of The Mad Reality Show, I sit down with Max Proctor, CEO of The Gang, one of the leading studios creating immersive experiences on Roblox for brands like Vans, IKEA, and Warner Bros. Max shares his journey into digital partnerships and the unique challenges of scaling a global team to 200 members. We dive into what sports brands need to know about getting started on Roblox, the potential power of user-generated content (UGC), and how The Gang’s IKEA activation—where users experience a “day in the life” as an IKEA employee—came to life. Max also talks about how Roblox could elevate sports fandom, just as Netflix’s Drive to Survive did for F1. Max sees huge potential for original IP to emerge from Roblox, and he reveals what makes a brand activation stand out. We wrap up with a look ahead to 2025, as he shares The Gang’s plans and the trends he believes will shape the future of brand experiences in the metaverse. https://www.linkedin.com/in/max-proctor-a728b742/ The Gang Website [https://www.thegang.io/] Subscribe to our newsletter for industry deep dives and data! Subscribe Here! [https://www.madreality.xyz/subscribe]

Could China Win the Metaverse Race?

While the West focuses on consumer brands in the metaverse, China is building something different: the Industrial Metaverse. This episode explores the Chinaverse, where virtual reality enhances manufacturing, smart cities optimize efficiency, and Gen Z leads user adoption in a closed, regulated environment. Discover how China's distinct vision could leapfrog the West in the race to define the future of virtual reality. Join our newsletter: https://www.madreality.xyz/subscribe [https://www.madreality.xyz/subscribe]

The Future of Fashion & E-commerce in the Metaverse with Dubit Chairman Jean-Charles

Join us as we sit down with Jean-Charles Capelli, Chairman of Dubit and Co-Founder & CEO of Influnity. Dubit is a leading metaverse studios specializing in brand activations and immersive experiences. Jean-Charles shares his fascinating journey from the world of real estate to becoming a key player in the metaverse landscape. Discover how a chance encounter with Roblox sparked a passion that led to the transformation of Dubit and its innovative approach to brand building in virtual worlds. In this insightful conversation, Jean-Charles discusses: * His unique path to the metaverse and the founding story of Dubit. * The evolution of Dubit from a work-for-hire development studio to a metaverse powerhouse. * Dubit's distinct approach to brand activations, focusing on traffic and brand exposure. * Why building a dedicated game isn't always the best strategy for brands. * The blurring lines between gaming and the metaverse, and the future of online interaction. * The exciting potential of immersive commerce and the future of virtual fashion. * Dubit's innovative use of AI and data analysis to shape brand strategies in the metaverse. * Key trends and predictions for the future of the metaverse, including Web3 integration and the rise of new platforms. Linkedin & Website: LinkedIn [https://www.linkedin.com/in/jean-charles-capelli/] Dubit [https://www.dubit.io/] Join our newsletter, where we inform brands, investors, and studios about the metaverse and help them make informed decisions using in-depth insights, data, and actionable guides. Join here! [https://www.madreality.xyz/subscribe]