The Mapplinks Digital Marketing Show

How to Measure Success as a Growth Marketer L-30

Welcome to our final lesson of the 30 Days Growth Marketing course! In this insightful episode, we delve into the world of growth marketing and explore the metrics that define a successful growth marketer. Join us as we discuss the importance of beginner-friendly content and its impact on the growth marketing landscape. We introduce three key categories of metrics that encompass more than just revenue generation, shedding light on the holistic approach needed to excel in this field. Discover how the number of successful growth experiments, learning velocity, and personal productivity play pivotal roles in assessing a growth marketer's expertise. We emphasize the value of case studies and successful experiments in evaluating capabilities and share tips on enhancing learning velocity to stay ahead in this dynamic industry. Additionally, we touch upon the significance of connecting with fellow growth marketers and optimizing time and task management for ultimate productivity. Don't miss out on this informative lesson packed with valuable insights for aspiring growth marketers. Tune in now and take your growth marketing journey to new heights!

How to Manage Your Growth Marketing Stack [Tutorial with Examples] L-29

During the conversation, we explore different tools and methods for tracking marketing campaigns and experiments. We touch upon popular analytics platforms like Google Analytics and SEMrush, as well as specialized tools like ClickUp and Notion. We also emphasize the importance of maintaining a spreadsheet or table to organize and track data, which can then be easily translated into any platform. Our discussion revolves around a sample growth stack, consisting of three tabs: a sample sheet, a library of experiments, and current experiments. We walk through each tab, highlighting key elements such as experiment names, workflows, goals, North Star and OMTM metrics, and funnel stages. We address common questions, such as having multiple funnel stages for a single campaign, and provide insights on how to adapt and adjust the growth stack based on specific business needs. Furthermore, we touch upon the significance of experiment success scores and the database of tools within the growth stack. The experiment success score allows for evaluation and measurement of past experiments' effectiveness, while the database of tools serves as a valuable resource for future experiments and client projects. Whether you're a marketer, entrepreneur, or business owner, this lesson offers practical insights to enhance your marketing campaigns and drive growth. Don't miss out on this valuable discussion!

How to Use Other People's Networks (OPNs) and Other People's Audiences (OPAs) L-28

In today's episode, we're diving deep into one of the key concepts of growth hacking and growth marketing: leveraging other people's networks and audiences. While digital marketers often focus on social media, SEO, and paid ads, growth hacking takes a different approach by tapping into existing networks to acquire users. We'll explore real-life examples of successful startups like Airbnb, PayPal, Lyft, and Tinder, who harnessed the power of other platforms to gain their initial user base. You'll be amazed to discover that none of these companies relied on traditional advertising or SEO for their first users. We'll also highlight the importance of adding value and building relationships within these networks. By offering expertise and providing value to others, you can attract opportunities for collaboration and exposure. Growth marketing isn't just about traditional methods; it's about thinking outside the box and finding creative ways to reach your target audience. Join us in this eye-opening lesson to learn how to leverage OPNs (Other People's Networks) and OPAs (Other People's Audiences) for exponential growth. If you're ready to take your marketing game to the next level, don't miss out on this insightful episode.

How to Design Growth Hacking Workflows L-27

Join us as we discuss the importance of replicating and scaling successful experiments by creating workflows that can be easily assigned to team members or freelancers. Throughout this engaging conversation, we provide three real-life examples of growth hacking workflows: B2B sales outreach, local small business, and e-commerce workflows. We explain the step-by-step process involved in each workflow and highlight the significance of documenting these workflows, much like standard operating procedures (SOPs), for consistency and scalability. Discover how these growth workflows can be automated using various tools and leverage, such as ClickUp for creating checklists or employing freelancers to handle specific parts of the workflow. We emphasize the power of automation and delegation in saving time and allowing growth marketers to focus on finding new winners and running new experiments. As we delve deeper into the topic, we underline the personalized approach each business takes in designing its workflows, tailoring them to their unique needs and tools. By creating a snapshot of the workflow steps, new team members can easily grasp and execute these workflows, facilitating seamless onboarding and efficient task execution. Join us on this educational journey as we unveil the secrets to successful growth marketing strategies and learn how to optimize your time, streamline processes, and drive exponential growth for your business. Don't miss out on the valuable insights and practical tips shared in this lesson.

Growth Marketing Tutorial for Consumer Mobile Apps L-26

Welcome to our 26th episode, where we discuss our final example which is Growth Marketing for Consumer Mobile Apps. According to research, mobile phones top the list when it comes to device usage compared to desktops, laptops, and tablets. Tune in to this episode as we uncover how the A3R3 model can help you put your apps to the surface for mobile users.