The Marketing Show

Canva's David Burson On Where Product, Growth & Marketing Intersect, Understanding Customer Behaviour & Building A Career

Modern marketing is more intricate and nuanced than ever. While the traditional 4 P are still relevant, some new areas of expertise have emerged from the tech start-up world, such as Product and Growth marketing. Today we bring in an expert, David Burson, to talk all things Product and Growth. David heads up growth for Canva Pro and also has a wealth of experience other tech companies such as Hotels Combined.  We hope you enjoy the episode. If you do, don't forget to subscribe and leave us a 5 star rating and review while you're there!

Gerardo's Start Up Journey Final Episode - Reflections On The Antler Journey & What's Next For The Remote Social Team!

It's our final episode of the Gerardo's start-up journey mini-series! In this series, we have been checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.  This week, we are again joined by G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We hear the update from their recent Investor Committee pitch and whether the team secured funding from Antler for their business. We also spend some time reflecting on the Antler accelerator program experience, learnings and advice for anyone looking to join the program. If you would like to learn more about Remote Social you can follow this link: https://www.remotesocial.io or follow them on LinkedIn and Instagram.  If you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

Gerardo's Start Up Journey Week 6 - Special Guests; Co-Founders Jess & Mike, VC Feedback & Friday Walks!

It's episode 6 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we have special guests on the show as we meet G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We get to know Jess and Mike as we dive into their diverse backgrounds and journeys to the Antler program. We also discuss roles and responsibilities in the team, why 3 co-founders can be better than 2 as well as how the team is using feedback from VCs to refine their approach. If you would like to learn more about Remote Social and even sign up for their alpha test, follow this link: https://www.remotesocial.io Also, if you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

Gerardo's Start Up Journey Week 5 - New Team, Riding The WFH Wave & Growth Marketing

It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas. We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

Gerardo's Start Up Journey Week 4 - Project Changes, Tough Conversations & Trusting Your Gut!

It's episode 4 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we catch up with G and find out that he has disbanded from his virtual reality project, deciding to move in a different direction on the program. This is big news! We hear all straight from G to understand what has changed and delve deeper into some of the difficult conversations he's been managing as part of such a pivot.  We also learn more about how G was able to know he was making the right call, weighing up data and emotion to ensure he stays true to himself.  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!