The Marketing Survival Guide

The Marketing Survival Guide : Season 2 - Episode 5 : Visual Branding Standards

Emily and Kassie wrap up Season 2 of The Marketing Survival Guide by talking about all of the tangible elements that go into a brand (i.e., your logo, colors, fonts, and all of the other visual branding standards that makes up your brand). Your O N E * T H I N G assignment this week is to take a look at your visual branding elements. Do they truly represent your business? What do you like most about them and/or what would you change?

The Marketing Survival Guide : Season 2 - Episode 4 : Voice & Tone

This week on The Marketing Survival Guide, Emily and Kassie discuss the importance of developing your brand's voice and tone. How do you embrace your brand? The most important element of your brand is consistency. Be unapologetically you and don't be afraid to OWN it.  This episode's O N E * T H I N G? Ask yourself this question. If your brand was walking down the street, how would you go about greeting somebody? A firm handshake? Down low, too slow? Enthusiastic high five? Finger guns? Let's hear it!  *our celebrity doppelganger is definitely Chris Farley BUT ALSO Michael Scott.

The Marketing Survival Guide : Season 2 - Episode 3 : The Research Phase

This week on The Marketing Survival Guide, Emily and Kassie share the "not so sexy" research strategies and methods that go into a rebrand. It's easy to have a beautiful logo and a great communication strategy; however, if those foundational pieces aren't rooted in research then you're brand might (will) run into some hurdles along the way. From data mining current insights, conducting surveys, focus groups, SWOT Analyses, and more – The gals of N8 are here to give you enough information to be dangerous when approaching the research phase. They also have a bangin' new music bed intro. This episode's O N E * T H I N G? Start by taking a look at your reviews. Who does your current audience say that you are? Is that the way you want your business to be perceived? What would you change?

The Marketing Survival Guide : Season 2 - Episode 2 : Rebranding Burnett Medical Center

This week on The Marketing Survival Guide, Kassie and Emily feature their very first guest speaker - Halle Pardun, Marketing Director of Burnett Medical Center! The trio chat all about what it was like to go through a rebranding experience together - the good, the bad and the ugly.  Halle shares her favorite elements of the recent rebrand as well as the challenges she faced along the way. The gals of N8 are extremely grateful to have the opportunity to see this thing through from start to finish, and we've truly enjoyed working alongside Halle since Day 1. It has been such a rewarding experience and something we will never forget. It definitely took a team effort to pull this one off!  This episode's O N E * T H I N G? What does your brand represent? Does it truly reflect your business inside and out? If not, we challenge you to start thinking of ways that you can strengthen your brand (and if you need help don't hesitate to reach out!).

The Marketing Survival Guide : Season 2 - Episode 1 : What Exactly is a Brand?

(Formerly known as 'The Kickasserole') Kassie and Emily are kicking off Season 2 talking all about BRANDING! What exactly IS a brand? How do you create brand loyalists? We will be hitting on the many different ways you build an impactful brand that looks great and truly reflects your business.  This episode's O N E * T H I N G we'd like you to pack into your survival pack? Start thinking about who your customer is and what your ideal customer looks like.