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The Product Leader's Edge Podcast

Podkast av KJ Green

engelsk

Business

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A podcast for builders, founders, and product leaders exploring the future of product, strategy, and growth. Short, insight-driven episodes with actionable frameworks, real-world stories, and leadership lessons you can apply right away. solostarbykjg.substack.com

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9 Episoder

episode Ep 7: Storytelling, Excellence, and Mastery in the Age of AI with Andre Ray cover

Ep 7: Storytelling, Excellence, and Mastery in the Age of AI with Andre Ray

In this episode of The Product Leader’s Edge, KJ Green sits down with Andre Ray — filmmaker, writer, co-founder of Paris Films, host of National Champion Radio, and data scientist with a background in big data analytics from the University of Michigan. Andre brings a rare mix of creativity, technical insight, and cultural commentary to this conversation. Together, KJ and Andre explore what it means to build in a time where technology, media, storytelling, and human potential are all rapidly changing. The conversation begins with Andre’s journey from writing stories as a kid to building an independent film studio and eventually pursuing graduate work in data analytics. He shares how the pandemic, Hollywood disruption, and the rise of AI pushed him to think more deeply about technology and its role in storytelling. Andre also discusses the mission behind National Champion Radio, a platform designed to highlight American excellence across fields — from Olympic gold medalists to Nobel Prize winners, Fields Medalists, Pulitzer Prize winners, and other high-achieving individuals. For Andre, the goal is not just to celebrate success, but to preserve the value of mastery, discipline, humility, and long-term greatness in a culture increasingly shaped by instant gratification. The episode also dives into Andre’s work at Paris Films, including the challenges of producing independent films on tight timelines, limited budgets, and compressed production schedules. He reflects on the leadership lessons learned from producing The Mail Lady 2 and The Mail Lady 3 in Michigan during the winter, describing the process as both grueling and rewarding. KJ and Andre then explore the convergence of AI, media, and filmmaking. Andre shares his concerns about synthetic media, deepfakes, AI-generated video, and the potential loss of traditional film production jobs. At the same time, he acknowledges that creators who learn to use these tools may be positioned to ride the next wave of storytelling innovation. The conversation expands into deeper questions around technology ethics, digital life, physical reality, doom scrolling, AI companionship, and what it means to remain human in an increasingly synthetic world. One of the most powerful moments comes when KJ asks Andre how he hopes his work will impact the next generation. Andre shares that his hope is to keep important institutions alive in the minds and hearts of young people, inspiring them to pursue greatness that does not happen overnight and to maximize the human potential they have been given. This episode is ultimately about more than film, AI, or media. It is about building what lasts. Key Themes * The connection between storytelling, technology, and innovation * Why mastery and humility still matter * The mission behind National Champion Radio * Preserving institutions and excellence for the next generation * Independent filmmaking as entrepreneurship * How AI may reshape film, media, and creative work * The risks of deepfakes and synthetic reality * Why physical reality and human connection still matter * Turning chaos into order through art, products, inventions, and ideas * Building with purpose in a rapidly changing world Featured Guest Andre Ray is a filmmaker, writer, producer, co-founder of Paris Films, host of National Champion Radio, and a data scientist with a background in big data analytics from the University of Michigan. His work sits at the intersection of storytelling, entertainment, technology, and cultural impact. Memorable Quote “It’s all about taking the randomness of reality and construing it in a way that’s either an art form, or a product, or a great invention, or a great song.” Listen For * Andre’s path from writing and filmmaking to data science * The origin story behind National Champion Radio * Why he believes culture needs to re-center excellence * His perspective on AI’s impact on Hollywood and media * The future of film in a world where cameras may no longer be required * The importance of helping the next generation see what is possible Closing Thought This conversation reminds us that product leadership is not only about building technology. It is about judgment, culture, responsibility, and the ability to create order from chaos. Whether through film, data, media, entrepreneurship, or product, the real question is: What are we helping the next generation believe is possible? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit solostarbykjg.substack.com [https://solostarbykjg.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

1. juni 2026 - 48 min
episode Ep 6: Rethinking Go-To-Market Strategies in the Age of AI with Miriam Odabe cover

Ep 6: Rethinking Go-To-Market Strategies in the Age of AI with Miriam Odabe

In this episode of The Product Leader’s Edge, KJ Green sits down with Miriam Odabe, Founder and Principal Consultant at Rethink Strategy, to explore how startups and modern businesses should approach go-to-market strategy in the age of AI. Drawing from experience across entrepreneurship, global campaigns, and growth strategy, Miriam breaks down why many startups struggle to scale, why product managers are closer to marketers than they realize, and why storytelling still matters more than features. The conversation explores the intersection of: product strategy customer behavior AI positioning founder-led growth product-market fit modern go-to-market systems Together, KJ and Miriam discuss: Why AI is not a differentiator on its own The biggest mistakes founders make when building products Why startups often overbuild instead of refining strategy The relationship between product management and marketing Why product-market fit comes before branding The future of AI-powered go-to-market teams How storytelling drives adoption and scale This episode also introduces a broader conversation around Applied AI Foundations — exploring how AI, product thinking, and strategy are reshaping the future of business. Key Moments 00:00 — Introduction to Miriam Odabe & Rethink Strategy 07:20 — Big brands vs startup go-to-market strategy 10:45 — Questions founders should ask before building 14:50 — “Product managers are marketers” 19:30 — When strategy matters more than adding features 25:30 — Why startups should sell outcomes, not features 29:00 — AI is not a differentiator if it’s not packaged correctly 34:15 — The future of AI and go-to-market strategy 40:45 — Marketing Myth or Must? 45:15 — Closing reflections Connect with Miriam Odabe LinkedIn [https://www.linkedin.com/in/miriamodabe/] Website [https://www.rethink-strategy.com/en/] Marketing on a Budget on Substack [https://miriamodabe1.substack.com/?utm_source=global-search] Follow The Product Leader’s Edge Spotify [https://open.spotify.com/show/119bHN6Q6OyXtnCDVuzdpi] | Apple Podcasts [https://podcasts.apple.com/us/podcast/the-product-leaders-edge-podcast/id1812236538] | YouTube [https://www.youtube.com/playlist?list=PL5TiyD1otnqeBO_iWXb7cMxoP7R68ZCFj] #ProductLeadersEdge #GoToMarket #AI #ProductManagement #FounderStrategy #Cloud #TechLeadershiphLeadershipp This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit solostarbykjg.substack.com [https://solostarbykjg.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

11. mai 2026 - 43 min
episode Ep 5: Product Market Fit, Part II — Experiments, Not Assumptions cover

Ep 5: Product Market Fit, Part II — Experiments, Not Assumptions

In this episode, I break down why most founders build too early and how experimentation is the real path to product market fit. This is Part II of the Product Market Fit series, focused on how to validate what you’re building before you invest in a full product. I walk through how to design simple experiments, what to measure, and how to remove bias from the building process. I also share lessons from building Cele, where testing shifted our product from an app to a website, and how that decision improved adoption. I also talk about how we approached experimentation at Amazon through PR FAQs and written strategy documents, and why testing ideas before building is critical. We cover how to use lightweight tools like prototypes and landing pages to validate ideas, and why behavior matters more than opinions when you’re trying to understand your customer. Finally, I touch on the role of AI and why it won’t give you product market fit without a clear problem and a real user. Product market fit is not luck. It’s iteration. Key Takeaways * Most founders build too early * Testing is cheaper than building * You are not your customer * Start with a clear hypothesis * Measure behavior, not opinions * Product market fit comes from iteration In this episode * Why experimentation matters * How to design a simple experiment * Lessons from building Cele * How Amazon tests ideas before building * Prototyping without writing code * Why AI won’t solve product market fit Call to Action If you’re building right now, run one experiment this week. Talk to users. Test something small. Watch behavior. Adjust. Connect Subscribe to Inside Solo Star [https://solostarbykjg.substack.com/] Follow Tech Tuesdays on LinkedIn [https://www.linkedin.com/in/karonjgreen/] Stay tuned for more episodes of The Product Leader’s Edge This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit solostarbykjg.substack.com [https://solostarbykjg.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

27. april 2026 - 24 min
episode Ep 4: Product Market Fit Isn't What You Think, Part I: From Customer Discovery to MVP cover

Ep 4: Product Market Fit Isn't What You Think, Part I: From Customer Discovery to MVP

Episode Description Product-market fit is one of the most talked about concepts in product—but one of the least understood. In Part 1 of this series, KJ breaks down how product-market fit actually begins—starting with customer discovery, market understanding, and early MVP experimentation. Before growth and traction, it all comes down to one thing: Understanding. What You’ll Learn * Why product-market fit is often misunderstood * How to approach customer discovery and market research * What an MVP really is (and isn’t) * Why your “why” matters when building something new Next Episode Part 2 explores how to recognize, strengthen, and scale product-market fit over time. Final Thought Product-market fit doesn’t start with growth. It starts with understanding. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit solostarbykjg.substack.com [https://solostarbykjg.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

20. april 2026 - 33 min
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