The Revenue Stream

Tom Hayden VP of Marketing at National Notary Association

Learning is a key part in running a successful business. You can read articles by the juggernauts or listen to a different podcast every week, but you'll inevitably be asking, "How do I make this work for my business?" We've been there. Today's guest Tom Hayden is the VP of Marketing for the NNA, and he has proven that it's possible to craft an award-winning marketing strategy in any industry. From direct mail to targeted paid search, Tom and his team have absolutely been dominating the notary world.

TRS 016: Brooke B. Sellas CEO and Founder of B Squared Media

Have you ever cringed while interacting with a chat bot or other automated marketing tool? Chances are, those businesses set up the tools to complete a task, not to build a conversation. We're talking to Brooke B. Sellas CEO and Founder of B Squared Media about how brands can transform their campaigns and drive more engagement by focusing on the value of conversation and keeping things human. Brooke will be speaking at this year's Insight Marketing Conference in Lancaster, PA on September 25, 2019.

TRS 015: John Walker Found and Principal of J. Walker Marketing

As a business owner, deciding on when and to what degree outsourcing is required to meet your goals can be an immobilizing decision. You're not alone if you have simply shirked advertising tasks onto your sales representatives or other ill-equipped team members, but it's not moving you forward. Determining where your marketing budget should be spent is a big beast to tackle. Enter John Walker of J. Walker Marketing. John dives into how business leaders can begin taking control through analytics.

TRS 014: Danny Lambert Manager of Demand Generation at CareCloud

Marketing automation doesn't work straight out of the box. Instead marketing teams need to dig deep to build out the necessary content and retrieve the right data point from their existing CRMs. Danny Lambert of CareCloud walks us through how he and his team grind it out with sprint strategy sessions. This episode continues our series on Insight Marketing Conference in Lancaster, PA on September 25.

TRS 013: Mathew Sweezey Principal of Marketing Insights at Salesforce

We all know that the world is changing, but some how businesses are always last to receive the message. As consumers, our expectations of technology have vastly increased over just a handful of years.  So why do business leaders bristle at calls for change? Consumers expect three things when dealing online: that the moment is real time, that it’s contextual, and that it’s an experience, and that’s why Mathew Sweezey of Salesforce suggests that the time for a CMO has come and gone.  We are now in an age of the CXO, Chief Experience Officer, who is in charge of delivering those three needs to the masses.  It should be noted that Mat’s no mystic; there’s no crystal ball living beneath his desk.  In stead, his vision for the future of marketing is derived from data. Want to hear more from Mat?  He will be attending Insight Marketing Conference right here in Lancaster, PA on September 25th.  Get your tickets online at insightlanc.com [http://insightlanc.com].