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The Sass and SEO Podcast

Podkast av Sophie Arambula Kessner

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An edutainment podcast by Sophie Kessner covering topics from motherhood, entrepreneurship, DEI work, systems, automation, online business and a dash of trauma.

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episode How to Create A Signature Coaching Program That Sells – Free Template cover

How to Create A Signature Coaching Program That Sells – Free Template

This comprehensive guide will walk you through the step-by-step process of creating your coaching program and provide a coaching program template to help you grow your coaching business no matter what kind of coach you are. If you’ve never had a coaching business before and this is your first time creating a coaching program, this guide and coaching program template will help you to hit the ground running with your coaching services so you can start enrolling new clients today. WHAT KIND OF COACH DO YOU WANT TO BE? If you still need to get certified as a life coach, nutrition coach, or relationship coach, the first step before creating any business is deciding what kind of coach you want to be and the training you need to become a coach in your desired industry. We have a full blog post around profitable life coach niches in 2023 [https://sassandseo.com/coaching-niche/]that you can read here [https://sassandseo.com/coaching-niche/] to help you decide what kind of coach you want to be and how to pick the most profitable niche in 2023. WHAT KIND OF COACHING BUSINESS DO YOU WANT TO CREATE? This guide will walk you through the step-by-step process for creating your signature group coaching program that has the potential to serve as both a digital course or as a private 1-1 Coaching package depending on what your personal preference is. It’s important to emphasize that there is no right or wrong way to build your coaching business and the guidelines provided throughout this article are meant to be a general insight and outline for developing an online program but in no way is this the only way to build a successful signature coaching program. WHY BUILD A SIGNATURE COACHING PROGRAM? Once you have developed your signature coaching program, it will serve as a powerful resource to build and grow your business especially if you want to take an online approach to coaching. HOW DO I CREATE MY SIGNATURE GROUP COACHING PROGRAM? Creating a successful signature group coaching program is no small feat and is undoubtedly a process of trial and error so as we break down this process, be sure to approach each step as a scientist in your business and be willing to experiment. GET CLARITY ON WHAT YOUR SKILLSET IS AND THE RESULTS YOU KNOW HOW TO GET This step is often overlooked in creating a signature program but is essential for crafting an effective program and delivering an ethically sound service. If you’re starting from ground zero and have no training, certifications, or coaching experience, it’s time to take inventory of your qualifications and credentials to identify what new skills you need to develop and what experience you can already pull on to ensure you stay in your lane. OVERCOMING IMPOSTER SYNDROME AND PUT TOGETHER AN INITIAL SKILLS LIST The best way to beat imposter syndrome is to create something you’re both confident AND competent in. New coaches’ biggest mistake is jumping into something they haven’t mastered and trying to build a coaching business that hasn’t been optimized for client’s success. Let’s take inventory: * What are your core skills? What kind of personal growth have you had in your life? * What’s your personal story about who you are and why you are the way you are? * What do you believe you’re great at? or what have others shared that you are great at? * What big changes or shifts have you made in your life? * What unique skills or talents do you have that others would benefit from? * What kind of results have you been able to create for yourself because of these skills, knowledge, or insight? * What have you spent time studying, training in, or educating yourself on? * What’s the hill you could die on? The thing you love to talk about and want to see more of a change in the world with? The best type of programs that we can create are programs based on our own personal achievements and the results we’ve been able to create for either ourselves or our clients. YOU are your first client. TEST your skills on yourself first to get the results you want to get paid to help others create with online coaching. Here are a few examples to get your wheels turning: * A personal trainer who was tired of being bullied their whole life for being too skinny became obsessed with lifting weights and working out and now has a newfound sense of confidence, happiness, and sense of self. * A single mother who struggled with dating after her divorce became obsessed with learning how to love herself, feel confident in who she is, and learn how to value herself to attract a high-quality partner and is now dating men she’s excited about the potential with. * A corporate employee who was burnt out in their day job and never had time to take care of themselves and who was always being stretched too thin started developing better boundaries, got into yoga, and harnessing mindfulness practices to reconnect to their aliveness through positive psychology. You’ll notice each of these examples has three core components to it, I refer to these as the Three Stages of Transformation. MAPPING YOUR HERO’S JOURNEY AND STAGES OF TRANSFORMATION Below is the first part of a coaching program template that incorporates the three stages of transformation. STAGE 1: THE PAIN/PROBLEM This is the point in your journey where you find yourself unhappy with where you currently are and facing some sort of challenge or problem that you want to overcome but don’t yet know how and will help you. understand the challenges your clients face. Reflect on your own lived experience to identify the biggest problems you’ve overcome. * Identify the emotional experience of what you were feeling, how you felt about yourself, about your life, career, relationships, financial situation etc. * Identify, in detail, what each area of your life looked like and how you felt in all of those areas. * Describe the day-to-day in your life at this point; how were you spending your time? Money? Energy? * Identify your thoughts and beliefs at this point; what did you think the problem was? What did you believe you needed? * What were the common thought patterns, mindsets, or beliefs you carried at this stage about yourself, life, and the world? * Identify what your habits were and how you coped with the problem regularly STAGE 2. THE PROCESS This is the point where you decided, “no more” and started taking the steps to make a change, overcome your current problem and start working towards something different. This stage is often filled with many trials and tribulations, learning, and growing. * Reflect on the steps you took to start to get out of where you were and take steps towards where you wanted to be, ideally note these down chronologically. * What challenges did you hit up against in the process of changing yourself and your life? * What things did you find worked better for you and what things did you try that weren’t as helpful? * What resources, teachers, training, support, etc. did you invest in and why did you invest in them? STAGE 3. THE RESULT This is the end destination where you’ve achieved the thing you set out to accomplish in the previous stages. Here is where we typically find the counter to your initial problem and have found the desired outcome. * How did your relationship with yourself, your life, career, relationships, or finances change? * What emotions do you experience daily and how are these different from the feelings you experienced in stage 1? * Identify and describe how your life is different today in all the areas you previously struggled with * Write down in detail what a day in your life looks like now and how that’s different from where you were before * Identify what your current beliefs, feelings, or mindset about yourself, life, and the world are today and how those have changed * Identify how your habits have changed, what new ones you’ve created, and how you’ve benefited from these changes * This is what will help you start the goal setting process and develop the self awareness you need to have in order to help track your client’s progress. Now that you’ve identified your core three stages of the transformation journey, it’s time to break these down into the different aspects of your coaching business and identify your coaching niche. HOW TO IDENTIFY YOUR COACHING NICHE Stage 1 is how we identify your potential target market, this will be the roadmap for identifying where clients are before they start working with you and what they’re currently struggling with. Stage 2 will become your signature framework or process for how you work with clients in creating the change they want. Stage 3 is your core marketing message around the outcome or result you help your potential clients achieve. This is the main focus of your messaging and positioning that will help to summarize your coaching niche and coaching services. STEP 1: DEFINE YOUR BUYING PERSONA & ICA The first step in creating your signature coaching program is to define your Buying Persona. This is the person that you want to work with, the person who needs your help the most, and the person who will benefit the most from your coaching. Creating a signature coaching program without being clear on who exactly it’s designed for is like baking without knowing which ingredients you need. Knowing who your client is gives you greater clarity in terms of which topics to focus on, which strategies to include in the program, and how best to structure each session. It also helps you craft marketing messages that resonate with them to attract their attention and entice them into signing up for your services. Now that you’ve identified what your stage 1 experience was, you’ll have an initial outline for the type of client you want to work with, below are additional questions to help you hone in on the target market you want to market towards: * What are your core values and beliefs in life and/or business? What beliefs do you want to ensure you share with your potential client? * What kind of people do you enjoy working with the most and why? * What are their main priorities in life right now and how does that relate to the work you do? * What are their values around money, finances, work, family etc? * What kind of support do they have in their life? Are they married? living at home? Divorced? * What kind of career do they currently have and how do they spend their time on a day to day? * What are they most afraid of in life? Why? * What do they want most out of life? Why? * What behavioral change do they want to see? * What kind of coach or coaching style do they respond best to? Once you have a clear picture of your potential client, you can begin to create your messaging and positioning. The standard “I Help” statement or “elevator pitch” is a foundational way to summarize what you do, who you help, and the result you create, all of which can be taken from the three stages coaching program template outlined above. Example: I help (client) entrepreneurs struggling with (pain/problem) feeling stuck and overwhelmed in their business (the process) build capacity and regulate their nervous system (the result/outcome) so they can feel more confident and connected to their work. I HELP STATEMENT TEMPLATE I Help… Struggling with… To do… So they can… STEP 2: DO MARKET RESEARCH The next step is to do market research to make sure that there is a demand for what you are considering offering. This involves looking at what your competitors are offering, as well as doing actual client interviews and online research to see what folks are investing in, what they’re struggling with, and what they’re currently wanting or needing. POTENTIAL CLIENT OR PAST CLIENT INTERVIEWS You can conduct market research by reaching out to people who fit the script of who your potential client would be and asking if they’d be open to answering a few questions to help you with your market research over a quick call. If you’ve previously worked with clients, this is a great time to reach out to them and learn about why they wanted to work with you in the first place and what it was that got them to want to invest. If this is your first time working with clients, you can use your social networks like facebook, instagram, tiktok or linkedin to connect with people who may be your potential client and better understand the client journey. This is NOT a sales call and is purely for a better understanding of what’s happening for these folks, what they’re struggling with, what they’ve tried, what they want, what they need, and what they’ve invested in before. You’re looking for patterns and trends amongst the type of people you’re interviewing to validate your hypothesis of what you think the problem is and what people are saying they want and need. I created a full market research coaching program Blog with a step-by-step walkthrough of how to do it for you here. In addition to doing market research with people in the real world, it’s helpful to also take a look at other people in the industry you’re wanting to get into and see what is and isn’t working. Some questions to ask yourself during this process include: * Who are your main competitors in this industry? * What are their main messages and offers? * What kind of content do they post and share? * How do people respond to them? * What are your competitors doing well? * Where are they falling short? * What sets you apart from them? * What keywords are people searching for that relate to your coaching? STEP 3: DRAFTING YOUR INITIAL COACHING PROGRAM OUTLINE + A COACHING PROGRAM TEMPLATE Once you have a sense of what your potential client is, what they’re struggling with, and what the market looks like… It’s time to start drafting an outline of your coaching program using the coaching program template provided below. Your program outline should include: • The title or name of your program – Keep it super simple and straight forward. • A summary overview that clearly explains the transformation clients will experience • An outline of the modules you’ll cover to help them reach their desired results • The length of the program (is it a 4 week coaching program? a 4 month coaching program?) • The cost and any payment plan options • The deliverables each participant will receive • Any additional bonuses or incentives you offer This document can serve as a starting point for producing further content related to your program, such as coaching calls, worksheets and other materials you may want to include. If you’ve never worked with your ideal clients before or you’re creating a brand new program and don’t have any experience with client success to feed off of. I highly encourage starting with 1-1 coaching FIRST and building up to a group program after you’ve got some experience under your belt. COACHING TEMPLATE Below is an outline of a coaching program template that you can use to help guide you in creating your transformational coaching program. Grab the free Coaching Program Template by clicking here [https://docs.google.com/document/d/1UK0k1qXfbKipSX-V-EZqJZ4doDevgIR3xJtiJJN_ks0/edit?usp=sharing] Now that you’ve mapped out the initial outline of your program structure, it’s time to start outlining what the program content will be for each of the steps of the coaching program template. TIPS FOR CREATING PROGRAM CONTENT Anytime coaches create a new coaching program, the coach is never expected to have it all figured out the first time, especially when working with brand-new clients. It’s important to set realistic expectations about the program and not try to create all the content before you ever work with a new client. The best approach for creating successful coaching programs that help clients succeed is building the coaching program as your new clients are going through it. This means coaches want to have a flexible program structure that incorporates: * an idea of what your coaching methods are, * the potential coaching exercises you may plan on using or coaching tools you’d like to provide * but coaches also want to leave room to adapt the program for each individual client who will provide valuable insights about what coaching tools are working best for them. HOW TO START YOUR SIGNATURE COACHING PROGRAM The first session with all new clients should incorporate an onboarding component that helps the client understand how your coaching program works, what they can expect to receive, what you expect of them and how they can best prepare for future success in the program. If you’re a new online coach and have never done a coaching session before, below are a few tips for planning coaching sessions. HOW TO PLAN YOUR COACHING SESSIONS 1. Create a signature flow or structure for each of your client coaching calls, a standard structure for coaches looks like opening a call by celebrating any wins from the previous session, setting a clear intention for the current session, addressing specific problems, and setting specific goals with clear action items. * Begin with setting goals and intentions for the call by asking these coaching questions * What’s the one thing they want to achieve by the end of the call? * What is the biggest thing they’re struggling with right now and want help with? * What have they tried and what has or hasn’t worked for them so far? * What action steps are they setting for themselves that you can track together? Depending on the type of online coaching program you run, your coaching journey and coaching questions will be different to better support the behavioral change within your clients. These are also places where you can teach your client healthy habits or use coaching tools like visualization exercises that help your client make changes. STEP 4: DEVELOP YOUR PRICING Now that you have a clear picture of your ideal client and have validated that there is a demand for your coaching, it’s time to develop your pricing and decide where you want to price your services amongst other coaches in the industry. There are plenty of free coaching tools to help you do this, my personal favorite as a long time business coach is working with an equity based pricing model that I talk about here. [https://sassandseo.com/podcast/equitable-pricing/] This will involve looking at what other coaches in your field are charging, as well as considering your own experience and expertise. Consider these questions: What are your competitors charging, and is there room for you to charge more or less? What is the value of the transformation that you are providing to your clients? How much time and effort will you be putting into the program? It’s important to break down your coaching packages hourly so you can see how much time you invest in delivering the service beyond just the coaching sessions. This might include the time you spend preparing for your coaching session before your call and the time you spend writing notes for your client after the call. It may also include the time you spend between your calls providing life coach support via email or in other forms. If you have multiple clients you’re working with at one time, you have to consider the total amount of time you have available to support each client in your coaching programs. To learn more about my beliefs on ethical program pricing, you can check out the full podcast and blog I created previously here [https://sassandseo.com/podcast/episode-6-pricing-program-structure-payment-plans/] and explore the other coaching program templates and coaching tools I’ve created as free resources for you. STEP 4: HAVE A BETA PROGRAM LAUNCH Before you can launch your full coaching program, it’s a good idea to have a beta program launch to test your ideas and get feedback from real clients about your coaching. This will the coach or coaches the opportunity to make tweaks and improvements to their coaching program before launching to a wider audience. Consider these tips: Offer a discounted rate for beta clients in exchange for their feedback can be extremely helpful in making your coaching program the best it could possibly be. Gather as much feedback as possible from your beta clients to refine your program. Having this kind of intimate connection with potential future clients is invaluable when it comes to building trust and rapport from the beginning and will support your coaching journey as you build a successful business. STEP 5: REFINE THE CONTENT INTO A STREAMLINED COURSE Now that you’ve validated your coaching program and have feedback from real clients, it’s time to refine the content into a streamlined course that you can offer to a wider audience. Consider these steps: * Take the feedback from your beta clients and make tweaks and improvements to your coaching program. * Create a comprehensive curriculum for your coaching program that takes your clients through a step-by-step process from beginning to end. * Develop supporting materials, such as workbooks, templates, and checklists, to make the coaching program as valuable as possible. STEP 6: GROW YOUR SIGNATURE COACHING PROGRAM OR COURSE WITH EMAIL MARKETING Finally, it’s time to launch your signature program and grow it with email marketing. This will involve creating a sales page that communicates the value of your coaching program and entices potential clients to sign up. You’ll also need to create an email marketing campaign to promote your program and nurture your leads. HERE ARE SOME TIPS TO MEET YOUR CLIENT NEEDS: * Use your messaging and positioning to create a compelling sales page that speaks directly to your ideal client. * Make sure your email marketing campaign is nurturing leads and providing value, not just constantly pitching your program. * Monitor your program’s success and make tweaks and improvements as necessary to continue growing and improving. CONCLUSION: Creating your signature coaching program can feel overwhelming, but by following these steps, you can create a coaching program and coaching business that is not only valuable to your clients but also profitable for you. I hope you found this article helpful in creating your coaching program and remember to grab the free coaching templates I’ve linked throughout this blog to support you in building your coaching programs. KIND WORDS FROM PAST COACHING CLIENTS Are you considering hiring a coach to help you in a practical and tangible way to grow your own e coaching business? I invite you to explore all the kind words and client case studies highlighted here [https://sassandseo.com/client-results/] from previous coaching clients I’ve supported over the years. If you’re interested in receiving 1-1 coaching support, feel free to email me at sophie@sassandseo.com and we can explore what kind of coaching support you need in your business right now.

6. juli 2023 - 34 min
episode Trauma Coach Certification: Become Trauma Informed cover

Trauma Coach Certification: Become Trauma Informed

THE IMPORTANCE OF TRAUMA INFORMED COACHING Are you looking for a trauma coach certification or want to become a trauma informed coach? The most recent studies show that more than 5.2 million Americans are living with Post Traumatic Stress Disorder 70% of Americans suffer a traumatic event in their lifetime 27% percent of those with PTSD attempt suicide Trauma changes lives. Trauma has a significant impact on a survivor’s emotional and physical health. Many develop PTSD, which changes the way they relate to themselves and the world around them. Other survivors also battle depression, anxiety, and insomnia. You can read the full podcast transcript for this episode below: Full Episode Transcript Well, welcome back to another episode of the Sophie Kessner podcast. So I want to have a fun conversation about trauma coaching, as we are exploring what trauma is, how it shows up for business owners, the impact of it for ourselves and in just life in general. Talk about how to find the right trauma coach for you and your needs and recommendations, along with looking for a trauma-informed coaching certification program finding what’s right for you. So there’s a full blog that goes along with this episode. You can find it on my website, sassandseo.com [https://sassandseo.com], for a slash podcast. It’ll be under finding a trauma coach or trauma-informed coaching certification program, so feel free to check that out. Okay, so let’s dive on in. The first thing that I want to talk about is how important understanding what trauma actually is, and what I mean when I say that is no matter what industry you’re in. If you are in the service-based industry, where you’re working with humans, you are going to be working with trauma. We all have it, we all experience it in our lives, and it doesn’t necessarily mean that it’s the end of the world, so bad, but what it does mean is we need to be cognizant and aware and informed about how to work with it when it does show up, instead of continuing to perpetuate potentially more harm. Now I bring up this conversation for a few reasons. One I think the trend of trauma work has really blown up over the last few years, for whatever reason, and a lot of folks are online talking about trauma work, talking about being trauma-informed, talking about the nervous system, and these have become somewhat buzzwords And, unfortunately, with any buzzy, viral topic, there’s a lot of misinformation that gets spread about what it is, what it looks like, what it means. So my goal with this episode is to really help you the listener, the client, the coach to understand what it means to be trauma-aware, trauma-informed, trauma-trained, how to look out and know when you are finding somebody who actually has the appropriate expertise in training, when to outsource out and where if you want to actually become trained and certified in these modalities, how to go about and do that, based off of the people that I personally trust and believe in and have worked with. So fun facts, fun statistics. The most recent studies show that more than 5.2 million Americans so we’re just talking about the US here live with PTSD. So this is a huge number. We’re talking about over 70% of Americans. Folks in the US have suffered at some point in their lives from some sort of traumatic event or experience, and out of that, 70% about 27% have either experienced PTSD or suicidal ideation, things of the sort, and it’s just to emphasize how much these types of things can change your life. Now, if you’re not familiar with the conversation of what trauma is, please go back to one of our previous episodes on understanding the trauma of business and how that shows up. And in this episode, what I want to preface for you is no matter what the work that you do with your health coach, whether you’re an embodiment coach, whether you’re a nutrition coach, whether you’re just a functional medicine practitioner, whether you’re a copywriter, a business coach, a marketing coach, you’re working with people And people have stuff that comes up. Now, this isn’t saying that every single person is going to be on the extreme end of the spectrum, but what it does mean is we’re talking about 70% of folks have experienced some sort of major traumatic event in their life. 70% That means if you have 10 clients, seven out of those 10 clients likely have some pretty intense stuff that they’re working through, and out of those seven, at least 27% 30% of that. So about two to three of those folks are struggling with the aftermath of those events. So this doesn’t mean that you need to be a trauma expert. That’s not what we’re saying. We don’t want everybody online talking about how they’re trauma experts and they’re going to hear your trauma, because that is also incredibly dangerous and problematic. But what we do want to be aware of is delineating between the difference of trauma coaching versus life coaching and understanding the gap that exists what trauma coaching actually is, what life coaching actually is, or the coaching that you do in whatever your area of specialties are and understanding how to incorporate trauma-informed care and practices into your business and how you work with clients. So the first thing that we can dive in here on is the difference between trauma coaching and life coaching, and this is really well laid out in the blog that I wrote. Someone to read some pieces from this just to emphasize them for you, because I know some folks prefer to listen versus read. But essentially, trauma coaching is about working with and on the actual trauma itself. This is not about being trauma-informed. This is about being trauma trained. I’ll go a little deeper in this in a moment. But essentially, life coaching is working with people on specific goals, whether it’s the personal or professional development, life coaching in the area of relationships, life coaching in the area of business, life coaching in the area of career, body image, whatever those things are. And so you’re there, working with a client trying to create positive change in their lives by setting actionable goals, clear steps, and helping them move towards those goals by developing a really clear action plan, holding them accountable, providing support along the way. So health coaching, fitness coaching, all of the things. And it’s different because this is focused on achieving a very specific goal based on action And it’s not about the therapeutic component of self-discovery and personal healing that comes up. But oftentimes what we find is folks who are in the life coaching space find themselves working with the components of self-discovery and personal relationship and all of the other pieces that come up, whether it’s inner child work, family dynamics, et cetera. Now this is where things can get a little sticky right, because the biggest difference between a life coach and a trauma-informed coach I’m going to explain this in more depth in a minute here is that the trauma-informed coach is more so focused on healing from the experience and knowing how to go beyond the goal setting, beyond the positive thinking, beyond this piece of action items like here’s a meditation or a breathwork practice, or do this specific thing. I’m going to hold you accountable to it And more so they’re working with the emotional component of it. They’re helping the client achieve those things while also being aware of how symptomology of trauma may be showing up in the experience of achieving said goals. So you’ve got a live coach who is maybe aware that trauma exists, but they don’t have any actual training or in-depth understanding about what it looks like, how it shows up and how it impacts the client. And then you have a trauma-informed life coach who has a deeper understanding, has been properly and professionally trained by accredited experts or institutions and can clearly understand and see when there is trauma symptomology showing up, how to support a client in regulating out of it emotionally and get back to a place of feeling grounded and able to move through the action steps that they’ve been given. Now, important distinction here. I’m going to really emphasize this If you are trauma-informed, that does not mean that you are going into the depths of somebody’s trauma in your coaching sessions. This is outside of your scope of practice. Trauma-informed coaching means that you have the awareness of what trauma is, what it looks like and how it might be showing up. And your main goal or objective when working with this is just to support somebody and noticing oh okay, there’s a lot of energy here. I’m noticing they’re really stuck, noticing they’re in a lot of hypervigilance, helping them come out of that with basic foundational regulation tools and practices to help them so that your work can be better implemented, and then ideally, referring out to trained professionals who can support them on a deeper level with actually unraveling, renegotiating and recovering from the specific traumatic events, whether those are shock trauma, developmental trauma, chronic trauma, et cetera. So how do you know who to trust, what to find what it means to be a trauma-informed coach? And I think, before we can really understand this, it’s understanding the three different levels of trauma knowledge. Essentially, now, most folks in the world are trauma aware. They’re aware that trauma is a thing and it exists and it’s a word and people have it. But if you ask them to explain it what it is, how it works, how it shows up, they probably wouldn’t be able to take it very far. They just know that it’s a thing and if somebody has something really hard in their life, they likely have trauma. Now, trauma-informed takes that up a step. It means that this person has been trained to be able to track and know when somebody is going into a trauma response and can identify those symptomology of trauma and help them regulate out of it so that they can be more present with themselves, with life and with whatever action steps they’re taking. The third level of this is being trauma-trained. Now, going from trauma-informed to trauma-trained is not a six-month course. This is years and hundreds of hours of study, of practice, of clinical supervision that somebody must go through. Who is interested in working at this level with folks? because this is incredibly vulnerable, tender work that we’re doing. And what it means to be trauma-trained is that you’re actually going into working with specific events, specific experiences, specific symptomology and with a very specific titrated skill set, supporting the renegotiation and the recovery process of that traumatic symptomology that might be showing up. So here’s how you can think of this. Trauma-informed is working with trauma and knowing that it exists in the bigger scope of what you’re doing, but you’re not working directly on the trauma. Trauma-trained is when you’re actually going in and you’re coming in to work on the trauma. Somebody is coming to you and they’re saying I’m noticing that I’m in a complete shutdown. I’m noticing that I’m having severe panic attacks. I’m noticing that I’m having all of these flashbacks and things come up from whatever specific event. I’m noticing that there’s this whole distrust or whatever it is. They’re coming in specifically to work on the symptomology of the traumatic experiences that they’ve had, whereas trauma-informed is not leading with working on the trauma. It’s leading with achieving other specific things, with the awareness that those symptoms might exist, in knowing how to track and recognize them and support somebody and coming out of them so that they can continue and work on the specific thing. So an example of this would be in marketing or business coaching. If you are a trauma-informed business coach, having the awareness of when your client might be stuck in a pattern of hypervigilance, hyperarousal, knowing what those terminologies mean, knowing how to track and support them and either down-regulating or up-regulating to get back to a baseline, knowing how to refer them out, adjusting their business or marketing strategy to better support their healing process, but you’re not going into the trauma. A trauma-trained practitioner will meet the client in the trauma and they will work very slowly and intimately with the depths of what it is that’s actually showing up. So in this scenario, what would happen is the client who might be coming to you for business coaching, you notice is Becoming very emotional and coaching calls not able to really move through the, the plan that you’ve created together, and dealing with a lot of really negative self-talk I’m a lot of doubts, a lot of distractions, unable to focus, etc. And you have the awareness of how symptomology looks when it comes to trauma And you support them on the call and getting back to a place of regulation. You’re not going into the, the story of the trauma or what the thing actually is, but you’re helping them feel safe in the here and now and then you refer them out to a trained practitioner that you trust To go and work specifically on the symptoms that they’re experiencing. And they go when they work with this trained practitioner and that trained protect practitioner Slowly over time, supports them in coming out of those Spaces of hyper vigilance and coming back into developing more capacity to be present with life, allowing them to be able to do more in your work. So this is not about you knowing how to do everything for everyone and Trying to take it all on and trying to be, you know, the hero in somebody’s story. You know, even with the best intentions, but instead you’re recognizing your boundaries, your scope of practice, what it means to stay in your lane, and you’re making sure that the client is getting the help that they actually need. So What? what makes somebody? trauma trained versus trauma informed? There is professional training for both now, a trauma trainee or, sorry, a trauma informed Program or certification. These are becoming very trendy in the online space, especially for coaches, and there’s a lot of programs that are out there. But ideally you have something that is accredited by some sort of institution, whether it’s the ICF or others, and It has a robust curriculum. The people that are teaching it have been trained in trauma. They have a background in the history, with years of experience, ideally, and It will take you through a shorter process usually between three to six months worth of training at minimum. To be able to identify and work with What kind of trauma symptomology may be showing up with your clients goes through a much more robust and Intense training For years at a time. We’re talking at least two to three years minimum of just the training. Now there are a An abundance of different modalities and we’re talking about trauma work. There are coaches who can become trauma recovery coaches who can work specifically on trauma who’ve gone through intense training. There’s the somatic experiencing program that works with practitioners and other clinical professionals and licensed medical professionals on becoming trauma trained, which is a three-year program, and then there are other types of Trauma recovery programs like EMDR, which is eye movement, desensitization and reprocessing, our trauma focused cognitive behavioral therapy, TF-CVT, which would be more so with folks who are licensed and trained psychologists, therapists, psychoanalysts, things of the sort And these are tools that these folks use in tandem with The wide variety of information and understanding of trauma and the human psyche To support somebody in the process. Now I think the clear delineators here are the time spent training, studying And learning and working and having supervision in these areas. So if it’s a shorter program, chances are it’s just about becoming trauma informed. If it’s a longer program, it’s just about becoming trauma-informed. If it’s a longer program, chances are it’s much closer to you actually becoming trauma trained. But in addition to that, you want to make sure that there’s also a high level of Hours that need to be completed for your Graduation, completion, certification, etc. Meaning that you have supervision Around the sessions that you must personally complete, training and experience that you must have with others, getting consultation, getting supervision on your cases, so that you know What you’re doing is right and that you’re not unintentionally inflicting more harm or potentially re-traumatizing clients that you might be working with. So becoming trauma-trained is a much more nuanced, multifaceted, complex component of what somebody does, but it’s what makes them so good at what they do. They have a deep understanding of mental illnesses, of early developmental components, of internal family systems, and they can spot these things and see things that oftentimes, being trauma-informed, it just doesn’t have the depth to it, and this is why it’s important for folks to make sure that, a you’re staying in your lane if you’re a coach or practitioner, but, b if you’re a client, that you’re really vetting the people that you’re working with and you’re knowing what you’re working with them on and for and that you are able to get the right support when you need it. Now, talking a little bit about when do you go from a trauma recovery coach or a trauma-trained coach or practitioner somebody who may be an SEP or sorts versus when to go and see a licensed medical professional. I think this is a very nuanced conversation, but I think that the first big red flag here is obviously when somebody is clinically diagnosed for something that they definitely need to be working with a licensed professional, licensed professional medical professional like a psychiatrist, a therapist, things of the sort who have been highly trained and have an entire board behind them of how to work with more serious symptoms like chronic depression or like suicidal ideation, addiction, things of the sort And when working with domestic abuse, substance abuse, when there’s domestic violence, so that this person can get what they need. And it’s important as coaches and as practitioners, that we’re not trying to work outside of our scope or, if we are working with somebody who has either been diagnosed, is dealing with other components that are more severe, that they also have the appropriate support outside of our work and that we can work in tandem with other professionals to make sure that this person is getting what they need. I mentioned a little bit about trauma-trained and trauma-informed programs at the beginning, so there’s a few that I would look at. The first I’ll talk about is the trauma-informed certification. So there’s one program that I stand behind and it is the Trauma and Semmatics Trauma-Informed Coaching Certification by Will Resnan and Ariana Joy, and this is a 35-hour personal development program and coaching certification for becoming trauma-informed. It’s all online, it’s virtual, but you have a certain amount of hours that you must complete and it’s pretty intimate. So you can go through this to really understand what trauma is, how it shows up, how to become informed and how to provide gentle practices, foundational practices to support somebody in regulating and feeling safe in their body in the present moment, so that you can continue to do the work that you’re doing with your other professional training as a health coach, a business coach, a marketing coach, et cetera. Now, if you want to take it a step further, definitely start A with your trauma-informed care. But if you want to take it a step further, you can look into things like the Semmatic Experiencing Practitioner Training or the Semmatic Experiencing Institute, international Institute for Trauma Recovery and Trauma Healing. Now, this is a three-year-long program founded by the father of trauma work or father of semantics, which is Dr Peter Levine, and this institution was originally created to work with licensed and clinical health professionals, medical professionals, to support trauma survivors in healing from their trauma. The site for this is called traumahealingorg Trauma Healing or Healing Trauma one or the other And it is an extensive three-year training program that you’ll go through and you go through it in small steps. Now, if you are a. If you’re brand new and you don’t have any coaching certifications you haven’t worked with any clients you may not qualify for this program and it’s by application. But if you are a coach or somebody who has been working with clients, you have other training and certifications. This would go in tandem with said trainings and certifications And it’s a pretty extensive program. It’s the one that I am just completing and it is quite quite intense. Now another training for trauma being trauma-trained is the Neuro-Effective Touch Practitioner Training. Now this is a year-long program specifically geared around early developmental trauma and touch work. This would be in tandem with another intense trauma-trained professional training like SE Work. I would not do this solely by itself. And then there is the NARM, the Neuro-Effective Relational Model, which is a training for complex trauma and how to work with complex trauma that takes you through a few different stages and that you can go through as well. They have different levels depending on your background and expertise, and these are all incredible programs. Now there is another methodology similar to somatic experiencing, called HAKOMI. It’s similar but different. Somebody who had trained with Peter worked with Peter and essentially built out their own program. Out of all of these, i would say the Somatic Experiencing Institute is the one that’s really been around the longest, that has the highest credentials, the highest standards. So if you’re really looking to become legitimate and really know that you’ve been well-trained, that is the training that I would go after, and then you can explore the other ones in tandem with that. And then for the trauma-informed coaching, the trauma and somatics is really the only one that I would look at, and the reason being is the folks who created it are actually both certified through the SEI Institute, the Sematic Experiencing Institute. They’re both certified Sematic Experiencing Practitioners. So everything that you’re learning there is through the lens of SE, which is really really helpful if you are wanting to continue to go down that path. Now, unfortunately, i cannot speak to all of the different types of self-proclaimed trauma-informed whatever it is programs out there. But what I would say is just to be really discerning, to be really clear about what you’re creating and what you’re doing, and if you’ve gone through a training, whether it’s a breathwork training that’s saying it’s a breathwork, trauma-informed training or a Sematic, trauma-informed Coaching Program or whatever it is, to really do your research, because this is not light work. You’re working with the most intimate and vulnerable parts of people’s psyches And if you are somebody who is seeking support, you’re putting yourself in an incredibly vulnerable position. You wanna make sure that the people that you are inviting into these places know what they’re doing, really understand how to work with your system, and if they don’t, it’s important for you to be able to identify and recognize that. So ask for certifications, ask for qualifications, make sure that this person really has done they’re training, the research, that has supervision, that has resources, that knows how to work with you. And if they don’t, that’s okay. Maybe it’s just getting clear on what is the line of their scope of practice and where do things start to fall outside of their practice? If you’re looking for the links for any of those, you can find those again on the blog, on my site, sophiekessnercom, for a slash podcast, and we’ve talked a lot about what these things mean. But let’s dive in a little bit about the scope. What is the scope of practice? Cause this tends to be also a gray area. So the scope of practice for somebody who’s a trauma informed coach does not. They don’t work and are not qualified to treat or diagnose mental health conditions. So let’s identify that first. This person is not there to diagnose you. They’re not there to treat you. They’re there to support you in the field that they work in. So if they’re a trauma informed breathwork coach, you’re going to them for breathwork So that they can help you with whatever the breathwork tools are there to help you with. If they’re a trauma informed business coach, they’re helping you with business, not with the trauma. They understand how trauma shows up. They know how to work with it when it does show up, but they’re not working on it. If you’re working with a trauma informed relationship coach, you’re working with them on the relationship, not trying to heal the relational trauma, because this is a whole field of study under the umbrella of trauma work that is much more comprehensive and complex. If you’re working with a sex coach who’s trauma informed, you’re working with them specifically around the sexological components of it. But again, make sure that this person has actually been trained and do your research on the type of training and accreditation that this person has or is showcasing. So trauma informed coaches show up in a few ways and they do a few things. They’re really working with helping clients understand and gain insights from their past experiences in their life and how it’s showing up and impacting them, but they’re looking more so to support them in the management of it and building their self-esteem, building their confidence, helping them set goals, have clear intentions, understand their values, developing communication skills and learning how to better express themselves. They’re working towards going somewhere specifically, and the best thing that you can look at with trauma informed coaches is that they’re there to create a safe and supportive environment to help clients really better understand themselves and work on whatever they’re coming to work with them on and learning how to manage the behaviors, the emotions, the things but they’re not trying to treat those things. So with a trauma-trained coach, or trauma coach specifically, who works on the trauma, this person is helping the client actually understand, identify and treat the underlying related symptomology, feelings, experience, expression of the trauma and how that adaptive coping skills strategy or defense pattern has been developed, and then working with unpacking and unwinding that to help them better build resilience and capacity for life to navigate stress. Without going back into such trauma responses are coping strategies. They’re working with developing the ability to move through life and navigate future stressors with a whole lot more capacity to feel more capable within what they’re doing, better understand themselves, setting healthy boundaries, developing self-compassion and really knowing how to take charge of their own healing process. Now, if you’re working in more specific fields whether it’s developmental, relational, chronic shock then you’re working specifically on those minute components. Now here’s a fun question Do you need a trauma-informed coaching certification for your business? I personally believe that every single coach who is doing any kind of work with folks should, at the bare minimum, go through a trauma-informed coaching certification, and the reason being is that every single person has trauma, has experienced some sort of trauma in their lives, and if we at the bare minimum at least know how to track it and how to help them down regulate, we will prevent the perpetuation of re-traumatization in our coaching sessions and in our coaching practices, and it is something that can be incredibly helpful. Now, if you are looking for an actual trauma-trained practitioner, you can go to the SE page, the TraumaHealingorg and go to the directory there and look for practitioners, and you can find practitioners all over the world. I am wrapping up at the time of this, recording my advanced year, and will be on track for certification by the end of August 2023. So if you’d like to learn more about working with me personally, you can explore my private practice at somaticswithsophcom. There I offer more support around the developmental, relational components of trauma And I offer packages that are ad hoc sessions so you can purchase sessions or sliding scallots available, because I know it’s something that this isn’t the thing that I’m trying to do to make me millions of dollars. This is the thing that I do because I really, really love it and I’ve seen the impact that it’s had on my life and I want to be able to give that to others. Now that does not mean you have to work with me. You should find somebody. If you can find somebody local to you that you can do in-person work with, that would be highly recommended, especially if you’re working with anything that’s relational, early developmental and the same thing with the neuro-effective touch. So if you’re really wanting to dive into early developmental trauma or relational trauma, definitely go to the neuro-effective touch page and they have a list of their practitioners and directory there that you can reach out to. What fun, okay. So, in summary, as we’ve spent the last 30 plus minutes diving into this conversation, i want to applaud you for getting to the end of this episode. This definitely is not the lightest conversation and it can be somewhat confronting, and I want to say to anybody who perhaps is recognizing where they may have operated outside of their scope, they may have said or done things that they weren’t aware that they were doing and maybe noticing components of self-doubt, of guilt, of shame, of uncertainty, of imposter syndrome, is to notice what’s there and look at what the wisdom is behind it. I don’t think imposter syndrome is a bad thing. It’s there to tell you hey, let’s look at this. Because if you’re noticing that you’re experiencing a lot of imposter syndrome about the work that you’re trying to do and maybe you have a really grandiose promise like I’m going to heal your trauma, but you have not yet gone through the extensive training there’s some wisdom in that And it’s your body trying to communicate to you hey, let’s look at this. Now, this is a different conversation than somebody who has gone through extensive training and is experiencing self-doubt around their skill set. The best way to build a sense of self-assuredness and confidence is to continue to practice and train. So if you’re noticing self-doubt, if you’re noticing uncertainty, if you’re noticing that you’re questioning yourself and your skills or in your practice, look into it, get curious. Why. Where does self-questioning come from? Am I actually trained? And not to feel guilty or ashamed of it, but instead to get curious and say, okay, what actions can I actually take? Do I want to continue to try to actually focus on those things or do I actually want to hone in on something that I feel more competent and capable and qualified to actually be doing where I don’t experience symptoms of imposter syndrome? Because if you are experiencing imposter syndrome, it may be a nugget of wisdom to say, hey, i don’t know if we feel 100% qualified or confident or competent doing this work And that’s okay. That is why these types of trainings and programs offer and require hours and hours and hours of practicum, supervision of practice, of personal sessions, of clinical group consults and one-to-one consults on case studies, so that you can build your confidence in them. And if you have not done that, then of course it makes sense that the imposter syndrome might be showing up. So if you’re noticing that, again a gentle reminder not to get angry with yourself or feel shamed about it or feel guilty about it. Look at this as an opportunity for yourself to continue to get curious about what you’re experiencing, to go and seek out the professional support, to go and look at how you can hone in and get into an area in your coaching business where you do feel really confident and competent, and if right now that’s not a thing, it might just mean that there’s an opportunity to develop skills in whatever area, so that you can feel that sense of confidence. So thank you so much for tuning into this episode. I really, really appreciate you listening in, as always. Go ahead and refer back to the site sophiekesnercom forward slash podcast And you can see this episode on there to find all of the links and resources that were mentioned. If you need help or have questions or curiosities, you can reach out to Sophie at sophiekesnercom or hay at thesacreco for any general inquiries. And if you are wanting to explore working with me in a trauma-informed or trauma-trained way, working directly on the trauma through the lens of somatic experiencing, you can go to my site at somaticswithsophcom. All right, everybody, thank you so much for listening in and I will see you on the next episode. Trauma Coach Resources Mentioned on This Podcast Episode * Trauma in Business Podcast Episode [https://sassandseo.com/podcast/transforming-emotional-challenges-into-entrepreneurial-triumph/(opens%20in%20a%20new%20tab)] * Navigating Entrepreneurial Burnout Episode [https://sassandseo.com/podcast/trauma-of-business/] * Exploring the interconnections of Trauma and Business Episode [https://sassandseo.com/podcast/episode-12-overcoming-setbacks-in-business/] TRAUMA COACHING VERSUS LIFE COACHING With the increased popularity of coaching over the last few decades, and the roar of social media continuing to amplify the conversations around the nervous system, trauma, and trauma recovery, clients AND coaches need to do their research in understanding the differences between trauma recovery work and traditional coaching skills. Though some clients prefer certified coaches, most clients looking for a life coach believe that self love, affirmations, and mindset work is adequate for trauma recovery. THE GAP IN TRADITIONAL COACHING The average life coach is well-intentioned in their desire to support clients on their trauma recovery journey but may find their coaching strategies falling short when it comes to trauma recovery. That’s why clients and coaches alike need to understand the distinction between a life coach and trauma-informed coach for their trauma clients to have the best outcomes possible. This growing gap in the industry calls for an evolution of the life coach into a trauma informed coach who has a thorough understanding of the trauma recovery process, how trauma works, the brain body connection, along with an in depth understanding of the nervous system WHAT IS TRAUMA COACHING? Trauma coaching is a specialty that focuses on the healing journey of trauma survivors. Trauma coaches are trained to understand how traumatic experiences can change people’s feelings, thoughts, and behaviors. They are experts in helping clients create a safe space to not only identify their triggers but learn coping mechanisms to help them manage their difficulties holistically. WHAT IS LIFE COACHING? This is a relatively new form of personal or professional development. It is an ongoing relationship between the client and the coach that helps to create positive change in their lives. WHAT IS THE GOAL OF LIFE COACHING? Life coaches help clients identify their goals, develop action plans to achieve them, and provide support along the way. This form of coaching differs from therapy in that it focuses on achieving specific goals and is more action-oriented than therapy and tends to focus on the process of self discovery through goal setting. WHAT’S THE DIFFERENCE BETWEEN A LIFE COACH AND A COACH TRAINED IN TRAUMA? The primary difference between a life coach and a trauma informed coach is the focus on healing from past traumas. Trauma coaches recognize the need to look beyond goal setting and positive thinking for long-term and sustainable emotional healing. This holistic approach takes into account the lived experience of those who are experiencing PTSD or complex trauma, that may show up as panic attacks, chronic depression or other symptoms of trauma providing support and guidance through the healing journey. TRAUMA INFORMED COACHING CERTIFICATION VERSUS TRAUMA RECOVERY COACHING Though there are plenty of ways to obtain certification as a trauma informed coach through the plethora of other programs or coaching certifications, in the realm of trauma healing, it’s crucial to find helping professionals who are more than just a trauma coach or life coach and have done substantial training in trauma recovery coaching, trauma informed care, and ideally, have work with some form of ICF accreditation trauma informed coach training or other trauma-trainings that deals with the nuances of complex trauma and the delicate healing journey that lies ahead for all adult survivors or abuse survivors. Trauma Trained Versus Trauma-Informed coaching for trauma victims Being trauma-informed means having an understanding of the impact that trauma can have on individuals and communities. It involves recognizing the signs and symptoms of trauma and working to create a safe and supportive environment for people who have experienced trauma. On the other hand, being trauma-trained means having specialized training in treating trauma and its effects. WHAT MAKES SOMEONE A TRAUMA-TRAINED PROFESSIONAL? A trauma-trained professional or other certified clinical trauma professional has received specialized education and training in evidence-based treatments for trauma, such as Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), Eye Movement Desensitization and Reprocessing (EMDR), or Somatic Experiencing (SE). While being trauma-informed is a great first step, it’s imperative to work with a trauma-trained professional when dealing with more intense trauma responses. This is because trauma responses can be complex and multifaceted, and they require a nuanced understanding of the various factors that contribute to trauma. A trauma-informed coach is not necessarily trained to treat trauma and may not have the coaching skills required to support the trauma recovery process for clients who have a severe mental illness, chronic childhood trauma that needs attention. For example, trauma responses may involve physiological changes in the body, such as an increase in heart rate or changes in breathing patterns. A trauma-trained professional understands these changes and can help clients develop strategies for regulating their bodies and managing their emotions as a way of developing client regulation. Additionally, trauma responses may be triggered by specific events, people, or situations that are associated with the trauma. A trauma-trained professional can help clients identify these triggers and develop coping strategies for managing them. WHEN TO SEE A MEDICAL PROFESSIONAL In the case of a mental crisis when self loathing, self harm, drug addiction or other more serious symptoms show up, it’s important to connect with other licensed medical professionals who have advanced training to support survivors in dealing with the subsequent symptoms of trauma, ideally finding a professional who specializes in the field of the trauma whether it be domestic violence, family therapy, or other forms of clinically diagnosed mental illness. Finally, trauma responses may involve complex emotions and thought patterns, such as feelings of shame, guilt, or self-blame. A trauma-trained professional can help clients work through these emotions and develop a more compassionate and understanding relationship with themselves. WORKING WITH A TRAUMA-TRAINED PROFESSIONAL: In short, while being trauma-informed is an important first step in creating a safe and supportive environment for people who have experienced trauma, it’s essential to work with a trauma-trained professional when dealing with more intense trauma responses. By doing so, you can ensure that you have the knowledge and skills needed to help clients navigate the complexities of trauma and build a brighter future for themselves. You can learn more about Soph’s training and background in trauma work at Trauma Coaching With Soph [https://sassandseo.com/trauma-coaching] or find a certified Somatic Experiencing Practitioner on the directory at: https://directory.traumahealing.org/ [https://directory.traumahealing.org/] where you can search for “a trauma coach near me” who has been accredited through the Somatic Experiencing international association. SOMATIC EXPERIENCING INSTITUTE ADVANCED CERTIFICATION SEI is Dr. Peter Levine’s international association dedicated to trauma survivors and working with the brain body connection to help coaches and trauma clients move from shock, fear, and other emotions to a healthy life that is post-trauma. SEI provides advanced certification for trauma work with both in person courses or online learning opportunities. This includes a life changing three year long training program to become a trauma trained professional Somatic Practitioner, as well as many other specific courses that focus on how to work with complex trauma along with teaching trauma related courses to help any individual overcome their own traumatic history. This extensive training was originally developed for clinical psychologists, social workers, and other mental health professionals who work initially with trauma survivors and understand the leading causes of trauma but has become available to a wider variety of service providers including the trauma coach who is eager to understand their own trauma along with that of their clients. SEI has one of the highest ratings for ethical standards and a robust curriculum to help students master the core competencies required to be considered a trauma-recovery coach and provide coaching services that better support clients in healing from past trauma. NEUROAFFECTIVE TOUCH PRACTITIONER TRAINING NeuroAffective Touch (NAT) [https://neuroaffectivetouch.com/?doing_wp_cron=1685667912.0026819705963134765625] is a somatic therapy that uses gentle touch to help trauma survivors access the body’s regulatory systems and support them in healing from past traumas. With its roots in neuroscience, NAT works with the nervous system to move stuck emotions and assist clients as they explore their physical sensations while providing an environment of safety and support. NAT practitioners have extensive training in understanding the nervous system, how to effectively apply neuroaffective touch, and how to create a safe space for clients to explore their trauma-related emotions. NAT is an effective treatment for both acute and complex trauma due to its ability to work with the body’s natural regulatory systems and help clients move away from fear, anxiety, and other overwhelming emotions which is an optimal approach when navigating childhood trauma. Both NAT and SE certifications encourage students to practice in coaching triads and take turns both practicing and experiencing the work on their way to becoming fully certified trauma coach. TRAUMA & SOMATICS TRAUMA INFORMED COACHING CERTIFICATION Trauma and Somatics [https://traumaandsomatics.com/] is a 35 hour personal development program and coaching certification that will dive deep into the fundamentals of trauma and provides coaching strategies along with trauma informed practices to helps coaches and other practitioners become simply aware of the ways a traumatic event can impact ones own life and how the coaching process can be used to help shift the behavioral reaction a client may be experiencing as a side effect of past trauma. It’s important to reiterate that becoming a trauma informed coach or a life coach with an understanding of the nervous system doesnot qualify an individual to treat trauma but rather, ensures they are simply aware of HOW trauma may show up with clients they work with inside their coaching business. The coaching certification to become a trauma informed practitioner is what will allows certified coaches to create a safe environment for their clients and use the tools within their coaching process to help regulate the nervous system as they continue to focus on their primary skill of life coaching or other. WHAT’S THE DIFFERENCE BETWEEN A TRAUMA INFORMED COACH VERSUS A TRAUMA RECOVERY COACH? While both trauma informed coaching and trauma recovery coaching utilize the same basic principles to create a space for clients who have experienced trauma, there is an important distinction to be made between the two. Trauma informed coaching focuses on creating a supportive environment and providing educational resources that help traumatized individuals learn to self-regulate, while trauma recovery coaching focuses on the actual healing process of a client’s past trauma. Trauma recovery coaching is typically conducted by a certified and experienced Somatic Experiencing Practitioner who is knowledgeable about the physical, cognitive, emotional, behavioral, and spiritual effects of trauma and can guide their clients through an individualized treatment plan that includes talk therapy, body-oriented approaches and other activities that are designed to help the client heal. Trauma informed coaching is more focused on providing helpful resources and insights into how trauma can impact a person’s life without actually treating the traumas of the individual. The emphasis is on creating an atmosphere of support and understanding so that clients feel safe to explore and heal from their traumatic experiences. WHAT IS THE SCOPE OF PRACTICE FOR TRAUMA INFORMED COACHES? In short, a trauma informed coach is not qualified to treat trauma or diagnose mental health conditions. The scope of practice for the trauma informed coaches is limited to providing emotional support and helping clients develop self-regulating skills to better manage their emotions and behaviors so they can cope more effectively with any future stressors that may arise as a result of past trauma. HOW DO TRAUMA INFORMED COACHES HELP THEIR CLIENTS? In addition to providing emotional support, the scope of practice for a trauma informed coach includes helping clients gain insight into their past experiences and how they can affect their present life, exploring potential triggers and strategies to manage them, building self-esteem and confidence, exploring personal values and setting goals in alignment with those values, and developing communication skills to help clients better express themselves. Overall, trauma informed coaches provide a safe and supportive environment for their clients while they gain insight into the root of their trauma and develop skills to manage challenging emotions and behaviors. WHAT IS THE GOAL OF TRAUMA INFORMED COACHING? The ultimate goal of this work is to help clients live a more empowered life despite any past traumatic experiences they have endured. This work is not meant to replace traditional psychotherapy or other medical treatments for trauma, but rather, it is meant to be an adjunct therapy that can help clients move through their healing process and create a more fulfilling life. WHAT IS THE SCOPE OF TRAUMA COACHING? The scope of trauma coaching is to help individuals heal and move forward from their traumatic experiences. Trauma coaches are trained in therapeutic techniques that address the emotional, physical, cognitive, and spiritual/energetic aspects of trauma so that clients can understand how it has been affecting their lives and how to create new coping strategies. HOW DO TRAUMA COACHES HELP THEIR CLIENTS? Trauma coaches help their clients identify and process any underlying feelings related to the trauma, develop more adaptive coping skills, build resilience in order to better manage future stressors, and gain insight into how past traumas have shaped current beliefs. Trauma coaching also emphasizes setting healthy boundaries and developing self-compassion as a way of empowering individuals to take charge of their own healing process. WHAT IS THE MAIN GOAL OF A TRAUMA COACH? The goal of trauma coaching is to help clients create a healthier relationship with themselves, develop more adaptive coping strategies, and become empowered to move through life with greater resilience and hope. Ultimately, the objective of trauma coaching is to help individuals heal from past traumas so they can live a more fulfilling life. DO I NEED A COACHING CERTIFICATION FOR MY COACHING BUSINESS? Yes, it is recommended to get a coaching certification in order to best serve your clients and increase their trust in you. A professional coach certification from an accredited institution demonstrates that you have the knowledge and experience needed to provide high-quality services to your clientele. Most certifications will also include specialized training in trauma informed coaching or other areas of focus depending on the needs of your clients. HOW DOES A COACHING CERTIFICATION HELP ME? Having a coaching certification also provides you with credibility and can help differentiate you from other coaches in the field. Additionally, many certifying organizations offer additional resources such as mentorship programs and continuing education opportunities which can be valuable to further your professional development in trauma informed coaching or any specialty area of focus. Therefore, having a coaching certification is highly recommended for anyone who wishes to establish a credible coaching practice and provide the highest quality services to their clients. SOMATICS WITH SOPH Somatics with Soph is my private practice as a trauma coach supporting clients dealing with the lasting symptoms of both shock-trauma and that of chronic-trauma stemming from neglect or abuse. I am trained through both the Somatic Experiencing Institute along with my ongoing professional development through the NeuroAffective Touch Institute and have completed multiple trauma-informed coaching certifications with an extensive amount of clinical hours under supervision. If you’d like to learn more about my private practice, you can go to: somaticwithsoph.com [http://somaticwithsoph.com/] CONCLUSION: Trauma coaching is an effective approach to helping individuals heal from trauma and create a life of greater resilience and fulfillment. A professional certification in trauma coaching can help demonstrate your expertise and provide you with additional resources for continuing education in this important field. Somatics With Soph is my private practice as a trauma coach providing individual support to those dealing with the lasting effects of traumatic experiences. SEI provides specialized training to become a certified trauma recovery coach and trauma informed practitioner, helping entrepreneurs navigate the complex space of trauma with skill and confidence. With this certification, coaches can create a safe environment for their clients and use the tools within their coaching process to help regulate the nervous system as they continue to focus on their primary skills of life coaching or business coaching.

15. juni 2023 - 36 min
episode Transforming Emotional Challenges into Entrepreneurial Triumph cover

Transforming Emotional Challenges into Entrepreneurial Triumph

Transcript Welcome back to another episode of the Sophie Kessner podcast. In today’s episode, we’re going to continue the conversation that we have started in regards to trauma and business. Now, as mentioned in episode 14, the conversation of trauma and business is a very nuanced and thorough conversation that needs to be had In previous episodes. If you haven’t listened, i would highly recommend going back and doing so, because we touched on some of the fundamental components of why trauma tends to be so much more prevalent in the entrepreneurial space, especially for folks who have an act for high achieving and high stress tolerance. So in this episode, i want to explore a little bit more of the counter side of that and how we begin to resource, work through and navigate the terrain that comes with being an online business owner just a business owner in general having increased visibility, a sense of increased folks who are looking at you, providing feedback, sharing opinions of you, especially in the online world and for folks who are online brand of personal brands, and how we actually move through this process of growing and creating a bigger brand, generating more revenue in a way that’s also sustainable and nourishing for all of us And when I say that, i mean the whole person that you are meaning that it’s not going to put you into a place where you are feeling like you are living in a constant space of hyper vigilance or urgency or tunnel vision, but rather you’re able to be present in your life, in your day to day, where you’re able to move through the process of the growth in a way that actually feels good and enlightening. And this is different than just the conversation of only do what feels good for you. I think that that can have some substance to it, but it feels like it’s also easy to misinterpret, because the reality is, business is not always things that we enjoy, and especially if you’re somebody who naturally wants to be more of a creative person, the creative side of your business might be thriving, but as soon as there becomes more management or more original components that need and require attention, the business can start to grow. So I want to start this episode with sharing a little bit of a personal story and why. This is a conversation I want to have, and part of that conversation I’ve talked about previously clients on social media here and there over the years. Another conversation or the story of navigating this interesting pattern of building something up really fast, getting it to a point where it’s really big and going and has a lot of momentum, and then burning it all down and getting bored with it and then starting over again. This is a very fun thing to do, especially if you are somebody who has a history of a very disorganized family upbringing or background, and for me that is very true. My family history and my lived experience through my youth would be very high on the base, scoring the adverse childhood experiences, and because of that I had a high risk tolerance. I have a high risk tolerance for dealing with change and adversity and loss of shifts. In fact, for my system, one of the biggest pieces that I’ve had to continue to work through is feeling safe in stability And I’ll say that a little slower, so that it’s clear To have stability, feel safe for me to be in for extended periods of time. Now, why is that? That’s because so much of my younger life was not stable. It was constantly changing, constantly shifting, constantly adapting, and that became a cadence that felt normal, and so the protective strategy or the coping mechanism that was developed was to always be prepared for change, to always be prepared for things to shift. And then how do you facilitate a sense of control in these situations. Well, you change them before they require you to change. You can predict it when you choose to change it And, to a certain degree, like all coping strategies, this can be a very supportive and helpful strategy. It is something that we adapt into in order to survive. So at some point, this way of navigating the world and navigating life was supportive and it did help me, and it has been something that has been hugely beneficial for me. There are also times when coping mechanisms and our survival strategies can become outdated, can no longer be helpful, but if we haven’t learned new strategies, then we will continue to go back and revert to previous ones, even if they’re not helping anymore, and the reason being is because that feels more familiar, therefore safer than trying to do something different or new. Now, if you’re somebody who can resonate with the conversation of instability or constant change or just a lot of chaos in your home life growing up, especially in adolescence, then you may also feel similarly, where stability, normalcy, things of the sort, feel kind of boring. You have a knack for wanting more adrenaline in your life, more business, more chaos. There’s this constant sense of adventure. Now we’re caveatting all of this by saying, none of this is inherently bad or wrong. What we want to do is we want to understand how it shows up, and when does it become that the strategy or mechanism is taking over and we’re no longer present in the process? Because that is when these types of strategies, mechanisms, behavior patterns have the potential to become less supportive and potentially a little bit more harmful and non-supportable we’re trying to create. An example of this is looking at business as a main vehicle for creating a sense of safety in your life. Now, a lot of entrepreneurs thrive in the face of adversity. This is what they’re here for. They have high risk tolerance and so they want to go really, really fast. I mean, i’m talking a lot of this in a list of two around the attention-reaching business model, and then in a list of one on toxic capitalism and performative business. So if you haven’t listened to this, go back. I’ll reference it a few more times. But essentially, what we see in the entrepreneurial space is there tends to be a high drive for more and always seeking yet never satisfied experience within ourselves. We are insatiably hungry for more success, more growth, and nothing ever feels like it’s enough. So, no matter what we do, how much we do it, how well we do it, how fast we do it, we have a constant desire to be doing more. Now, again, this is not inherently bad or wrong, but where it can become potentially ineffective or unhelpful is when we get lost in the pattern and we don’t know how to turn it off. When our entire life becomes bigger, better, faster, stronger, more, more, more, more, and we never have the ability to actually slow down and be present and feel safe in the process of slowing down and being present. And the reason being is oftentimes when we’ve lived our whole life in a space of hyper-violence. No-transcript. Slowing down means that we’re not prepared. It means that if something comes, it could potentially hurt us, harm us. So we’re constantly living in a state of protection, a state of readiness for a threat, whatever that might be, whether it be change, whether it be somebody coming, whatever the Experience was in your earlier life that you find yourself always ready to fight against or to run from one or the other. Now I’m just gonna invite everybody’s listening. Just go ahead and wiggle your toes and your fingers and move a little in your chair. Oftentimes, when we start to have these conversations, it can bring up content and feelings and emotions. So, wherever you are right now, i’m just gonna invite you to feel your seat, wherever you’re sitting, or if you’re standing, feeling your feet on the floor, feeling where your ankles connect your feet to your legs and just rolling that joint a little bit to feel the rest of your body, curling the toes if you can crack them, great, if not, that’s okay And just moving the legs a little bit, noticing that you have a body, that you have agency, that in this moment you are safe, and then take a deep breath. So when we’re talking about business and pattern that shows up here, we want to figure out how do we actually support somebody who is constantly in the space of needing to be on, always Well, also making sure that they are well taken care of and aren’t falling into or oscillating in between a space of hypervillage Eligilants and hyper arousal, to a space of hypo arousal. And what hypo arousal refers to is a space where we become in some ways incapacitated, and this can show up and look different, but the way that I’ll describe it in this episode is where we Feel numb. There’s a numbness to it and I’m just gonna exist in multiple rounds, but the numbers we’re talking about here is a hollowness, a sense of emptiness, avoid, like the world is just moving way too fast And you can’t keep up. A sense of hopelessness, despair and grief can come up here, feeling stuck, incapable, unable, and Oftentimes the state is referred to as a freeze space because it feels that we feel cold. You can’t really feel anything, you just feel disconnected from your sense of self, your sense of aliveness and from life. It’s off, and in this piece it can feel really far away to imagine doing or being anything. But often the pattern that we’ve seen and that we talk about quite a bit in these podcast episodes is the oscillation between that space of go, go, go, go, go, go, go and getting to the point to where you reach a point of burnout or just overwhelm and the system can’t handle anymore it’s extremely at all the energy that it has, and so then it forces itself into a shutdown. There’s no creativity, there’s no energy, you can’t think, you can’t make decisions, everything feels hard, it feels really confusing. The thing that used to be fun isn’t anymore, and then it’s staying there and figuring out how to get out of that. Now, when we’re working with these responses, depending on where you are in that process. It’s going to be a very different strategy, a very different process for unpacking and unraveling, and so I’ll speak lightly to you. But what I want to put a disclaimer on here is that this is work that you absolutely should be doing with a professional who is licensed to certify or train in trauma. Now this does not mean trauma informed. Trauma informed practitioners have the awareness of what trauma is and how it might show up and how to regulate out of it. Trauma informed does not mean that these folks are necessarily equipped to work directly on the trauma and help you actually process it. So it’s really important in this conversation, as we continue down the topic of trauma work, that you have resources. Now, if you are looking for a practitioner, i always recommend going to the trauma healingorg page or site, and they have. You find a practitioner link on there with a library full of practitioners that are all trained and certified all over the globe in multiple languages. So if you are looking for somebody to support you with that, you can go on there and see if you can find somebody who’s local to you. If you’re finding that any of this conversation or topics are a bit more arousing or activating, then you can go ahead and go there and check out the resources. So when we’re working with this, the first thing that we want to look at and oftentimes what I have most of my clients come is in the downfall of the experience. And in the downfall it’s very much that place where everything feels great, they feel stuck, they feel overwhelmed, the emotions are too much, there’s a sense of feeling lost or confused or not knowing what they want or who they are, what they’re going to do or what directions to go in, and everything just feels hard. And these tend to be indicators of moving through a space of freeze where the system doesn’t necessarily have capacity to do more. There’s no energy or life force left or available because the system is in such a space of shutdown. Now, if the system is familiar to you, the process for it is one of slowness, one of patience, one of space. When we’re working with deep freeze, we cannot try to enforce an agenda or speed onto it, because that will only continue to perpetuate this defense response. And this defense response shows up when it doesn’t feel like it can do anything else. Now let me backtrack a little bit and give you a little more context here. When we’re infants, in our first experience of life, we really only have two ways of communicating We cry and we scream, and that is all we have that we can do, because we don’t have mobility, we don’t have agency, we don’t have a way to communicate, and so our cry or our scream or yelling or our sense of being displeased is a way to try to communicate that we need something, that we’re not okay, and so you can interpret this as a bit of some activation or arousal in the system. So we’re feeling high-curr, aroused. We can’t try to scream, we yell in a way to try to alert the caretaker that we need something, we need attention, we need whatever it is that we need food, water, connection, love, safety, protection, and in the case that the caretaker does not respond, our response in a way that blames the behavior, makes the behavior wrong. We can think of an infant or newborn crying themselves to sleep, or an infant or newborn crying and then being yelled at or being shaken, and I want to again just emphasize that, as we talk about this, some of this content may be activating. So please take care of yourself, wiggle up your feet, move your body, make sure that you’re in a place where you feel safe, and if this is bringing up any content or emotional experience for you, i’m just going to invite you to hit pause on this and take some time away from this episode before coming back to it And to look around the room, notice where you are, notice that it’s the present day, naming the objects that you see, notice that there’s people around you and, again, just connecting to the feet, to the chair. You have agency, you are here, you are safe. So, as the system of this type of infant experiences the response whether it be met with a fierceness and ferocity that attacks or it feels like it’s coming at the infant’s system will retreat, it’ll shut down, it’ll click in and you can see this a lot of the times in the body posture there’s a hunched overness, there’s a downward gaze, there’s oftentimes an aversion to eye contact. You’ll see this a lot of the times when there’s a lot more of an oppressive style of parenting that the person or individual experienced growing up. Now, this is in response to an intense system coming at you or at the system of the infant. The other way that this shows up is in the neglect of it, to the lack there of the absence of anything. And this would be the scenario where there’s crying and a feeling for help, but nobody comes, and so the system learns that there’s no point, in some ways, that if it cries no one will come, and so it stops. It will eventually no longer cry or ask for help because nobody does, nobody comes. And these are the ways in which, from a very early preverbal and pre-cognitive place, we start to develop the foundation for how we move through the world and how we move through life. Now there’s so many things in the child development, parenthood and all these pieces in conversations about what’s right and what’s wrong. I don’t want to create a stigma around anything inside this episode. I think parents are always doing the best they can with what they have, and when they learn better, they do better. And I think the best thing that we can do as the next generation is continue to give to our children what we wish we would have been given ourselves, and that is how we start to change and shift things. Now back to the process of working with this pattern in real time, in the present day self. What we’re navigating here is first developing a sense of safety and connection Is helping the individual or the system in front of you, and when I say system, i’m referring to the nervous system, the build up of the makeup of how this person operates and the patterns that exist inside of it When you’re working with this. We have to create safety. Now, when there’s something that comes up that feels like it’s too much for somebody and they default into this sense of feeling stuck, overwhelmed, i’m not knowing, unsure, confused, really rigid, really safe or really flaccid, meaning really limp we need to give it presence and connection and see, And how we do that is not by trying to agon or push, depending on the context of your gaze, allowing space and using simple tools to help resource and orient back to the here now, and when we’re working with a system that has been deep, deep into a free response or into shutdown, it will take time. It will take time and patience, and the first thing that we want to do is just help us say hey, see if you can notice somebody is here with you in this moment. See if you can notice where you are in this moment. See if you can find a sense of safety in this moment, noticing your feet, where you’re sitting, where you’re standing, if your body is making contact with a bed or a couch or a chair, any objects, recognizing that you have agency wielding toes and fingers, moving the limbs, moving the head, if you can, looking around the room, to begin to bring your system back to the present moment. And when you slowly do this over time it will start to thaw. And what I mean when I say thaw is we’ll be able to start to come out of some of that freezingness And notice that the breath is able to go deeper down into the belly, that the body either feels more relaxed or more present, that the vision becomes slightly clearer And we feel more here. We feel more in connection to ourselves and to life. Now this might start really minute and in micro stages where it doesn’t feel very big, and it’s a lot bigger than we think. Starting to take these steps is the foundation for building capacity in our lives. If we do not feel safe in our body, in where we are in the world, then it is incredibly challenging and hard to do any of the deeper work because we’re not doing it from a place of deep, restorative space. We’re doing it from a place of feeling on edge and not actually allowing our system to fully be here now Which, if you are somebody who experienced a lot of change, absence or oppressiveness in the way that your primary caretakers held you in your earliest and throughout life, keeping trust with somebody who has trained to where you can start to feel held and safe and supported is imperative for the negotiation process Because as you do this work, your system will slowly, over time, orient to feeling safe with itself and feeling safe in relation to other and being able to come out of the freeze, out of the shutdown, out of the numbness. And when we start to do this, there’s a little bit of a counter-experience of how, and that is the experience of a lot of motion, coming up memories, things of the sort, because the shutdown counts as a way to suppress, to isolate. And what I was interested in in this conversation is functional freeze. Functional freeze is essentially when we’ve learned how to navigate the world in a place of being numb. We get really parallel that somebody is experiencing symptoms of depression or isolation or feeling at war with themselves, but internally they are experiencing all that. Internally they are constantly reading themselves, questioning themselves, doubting themselves, feeling overwhelmed. Externally they’re very quiet. They can navigate and move through it, and this tends to be very prevalent in the entrepreneurial world, because most folks learn how to navigate and work through it, whether they are inundating themselves with caffeine, whether they’re using stimulants, whether they’re pushing past boundaries or trying to get out of the freeze and try to move past the freeze that’s in their system. Now, these aren’t things that are bad or wrong. This isn’t to say that you should never use caffeine, or that stimulants are bad, or don’t do this or don’t do that, but what I am trying to hit on here is that, if we become hyperdependent on these tools in order to function, it tends to be walking an interesting line where we want to start to unravel. Okay, how am I without it? When I don’t take this thing, what happens? What do I notice? Do I go into a total collapse or shutdown? Do I feel like I can’t function or operate in the world? And this isn’t to say that this is only the case in relation to trauma. There are many other factors that can contribute to the need for things, where you have different disorders, diagnoses, what you’re dealing with chronic symptoms, illnesses But what we are speaking about here is just getting curious about what happens when, where the need for it is coming from, how it supports you And in the entrepreneurial space. The reason why we want to address this is because if we have a hyperdependence on things like caffeine to get us to function throughout the day and we’re taking exponentially more than the recommended dose just to function, eventually our system will be in such a place of overdrive for so long that it will shut down naturally, and this is where we see experiences as a burnout. So I bring this up not to shame or make long, but to bring awareness to what’s underneath it And, ideally, addressing things from a more preventative space, meaning, instead of leading until we get to a place of shutdown collapse, we start to address the things earlier on, and that way we never have to go into that collapse, we never have to get to rock bottom to unpack and unravel the experiences that we’re having inside of ourselves. Now coming back to the conversation of the business owner and how the business owner or the entrepreneur manages and navigates life. It may not always be an option for us to slow down, to be more present, to be able to take a step back, especially if you are somebody who’s a parent, a caretaker, the sole breadwinner, the person who’s financially responsible. These are the things that you have to do, and so we have to approach the conversation from multiple angles and lenses And we talked a lot about financial literacy, about debts in episodes five, six, seven and I want to say eight as well and how we can start to look at that from a more logical lens. To support ourselves when we’re needing to go into seasons of sabbatical or the breaks are just taking less on whether that means taking on less responsibility and less clients So we can have more space to do the deeper work when we are moving through really big emotional processes and how we prepare ourselves for those seasons, so that it doesn’t put us into a place where we are in financial scarcity or financial risk. And when I say financial scarcity, i’m talking about the pragmatic component of it. When there’s a legitimate inability to pay for your bare minimal living expenses and jeopardizing your ability to work, you want to make sure that you have resources and figuring out how can you support yourself. And a big part of this conversation as we talked about in previous episodes and especially in episodes one of toxic capitalism and performative business is reevaluating the way in which we build our businesses, the way in which we navigate the world, and where this idea and ideology of what it needs to look like is actually coming from. Because if we can approach that piece and meet it at the center of where it was originated, then we can start to shift things from the inside out. We can start to shift the way in which we navigate and approach life. And one of my favorite things to hear from clients when we’re doing this work is I no longer feel like I need to be going all the time. I no longer feel like I need to be on 24 seven. I no longer feel like I need to rush through this process. I need to be going. I feel like I have a renewed sense of trust, like I can move in my own piece, and this is how we can start to notice when the system is really shifting. This is when that sense of urgency and emergency, that sense of I need to always be going faster and doing more and go, go, go faith and dissipates Because we are shifting our ability to actually be more present and feel safer in a slower pace. When we’re able to slow down, it does not mean that we can’t have success, that we cannot achieve, that we cannot do the things we want to do in the world. It just means we’re able to do those things with more presence, and the reason why, for so many people, presence and pacing and slowing down feels terrifying or uncomfortable is because there’s a fear around losing the momentum, being left behind, not being able to get there in time or missing out in some way, and all of these can be rooted back to some earlier cases and how we experienced ourselves through the world. The irony in it is when we allow ourselves to pace, to slow down, to shift away, in which we navigate, the speed at which we’re moving, we’re actually able to experience so much more in the process, but it looks different, and we talked a lot about values and life decisions In one of the previous episodes. If we go back and check that out, what we want to understand here is if we no longer want to perpetuate the culture of urgency, a culture of burnout, a culture of constantly needing to be on the run, doing more, bigger, better, faster, then we have to start with where that exists within us, and I’ll compare this to the conversation of anti-racism, and a phrase that’s oftentimes used, or a saying that’s talked about a lot, is racism inherently exists inside all of us because it exists within the culture. It’s the air that we breathe And, whether we inherently see it or not, it does not make you the fact that it’s there. And part of what we’re doing is unlearning. We’re unlearning in the same way we are needing to unlearn how to show up and how to operate and what to value. And the same way we are unlearning what it means to be successful, how to build a business, how to show up online, how to do all of these things. And the same way we’re unlearning what it means to be a human in the world, what it means to feel a sense of aliveness, connection, love, safety, belonging, purpose and coming back to a place where we can feel at home in ourselves, in the world, in the way in which we build, and we can find a sense of peace in the process, a sense of trust in the process. And again, this isn’t to say that you won’t have seasons of going and getting things done and pushing and growing, but it is to say that in those seasons you will be able to be more present, more intentional, to be able to show up with a greater sense of purpose and aliveness in the process, that you will have fierce boundaries and a sense of knowing who you are, that nothing can stop you in your path, that nobody can tell you or sway you or devour you from what you’re doing, and you are moving at a pace that is nourishing and sustainable for the long run, so you have the capacity to do it until you get to where you’re gonna go. So I hope that you enjoyed a little bit of the unpacking in regards to how trauma shows up in the entrepreneurial space and when it comes to business owners navigating the overwhelm and the deep freeze, as well as the type of vigilance in this global goal that shows up. If you enjoyed this episode, as always, please, please, please, share it with your audience, with your friends, with your family. Leave a five star review on your favorite podcast player, whether that’s iTunes or Spotify. It means the world to me And it also helps to get this content out into the ears of more listeners, which is part of the work. It’s part of shifting the way in which we show up. So thank you for being here. If you have questions, feel free to reach out at hayatthesacronceo. If you are looking for pieces around trauma support, you can check out my site, somaticswithsofcom, to learn more about the trauma work that I do with business owners And if you are curious about business work in general, you can look at my main site, sophiecassnercom. All of that will be inside of the blog that will be paired with this episode. I’ll see you on the next episode. EPISODE SUMMARY Do you ever oscillate between non-stop work mode and burnout? Join us as we dive into the tricky space of navigating trauma and shutdown responses in the realm of entrepreneurship. It’s essential to work with a professional certified in trauma training, so we’ll be discussing resources to help you find the right practitioner for your needs. Navigating the complex world of trauma and business growth has always been a challenge for me. I’ve repeatedly experienced the pattern of building something up, reaching momentum, and then burning it all down in boredom. In today’s episode, we discuss how such patterns can stem from a disorganized family upbringing, high risk tolerance, and a protective strategy to always be prepared for change. We’ll also explore ways to update those coping mechanisms and make them more supportive and helpful in our personal and professional lives. We’ll also talk about the complexities of managing life as an entrepreneur, from relying on stimulants to understanding the deep-rooted causes of burnout. Learn how to create a sustainable and nourishing business growth plan while taking care of your emotional well-being. Don’t miss this insightful and important conversation. Episode Keywords: Trauma, Business Growth, Entrepreneurship, Disorganized Family Upbringing, High Risk Tolerance, Protective Strategy, Coping Mechanisms, Certified Trauma Training, Stimulants, Burnout, Financial Stability, Self-Care, Hyperdependence, Caffeine, Trust the Process Episode Chapters: (0:00:00) – Navigating Trauma in Business Growth (0:06:06) – Working With Trauma and Shutdown Responses (0:13:18) – Trauma and Entrepreneurship Episode Resources Mentioned: * https://somaticswithsoph.com [https://somaticswithsoph.com] * https://directory.traumahealing.org/ [https://directory.traumahealing.org/] * Episode 8: Debt & Financial Security [https://sassandseo.com/podcast/episode-8-navigating-debt-creating-financial-security-in-your-business/] * Episode 4: Financial Literacy & Life Intentions [https://sassandseo.com/podcast/episode-4-financial-literacy-life-intentions/] * Episode 3: Financial Literacy in Business [https://sassandseo.com/podcast/episode-3-financial-literacy-how-to-build-and-scale-your-online-business/] * Episode 1: Toxic Capitalism and Performative Business [https://sassandseo.com/podcast/episode-1-performative-business-toxic-capitalism/] BLOG INTRODUCTION: It’s no secret that entrepreneurship can be a high-stress environment, with constant pressure to perform, to be successful, and to stay afloat amidst changing markets and trends. For entrepreneurs who have experienced trauma, this pressure can exacerbate symptoms of anxiety, depression, and other mental health struggles. In the latest podcast episode on The Sophie Kessner Podcast, host Soph, talks about the intersection of trauma and entrepreneurship, and the importance of prioritizing mental health in business. THE HARM OF ALWAYS SEEKING MORE: One of the biggest challenges for entrepreneurs who have experienced trauma is the tendency to prioritize success over mental health. The culture of hustle and grind can exacerbate this tendency, making it easy to overlook the importance of taking breaks, resting, and maintaining a healthy work-life balance. As Soph points out, this can be especially dangerous for people who have experienced trauma, as the stress and pressure of entrepreneurship can trigger symptoms and cause long-lasting harm to mental health. It’s important to remember that growth is a process, and being present in the journey is just as important as the end result. TRAUMA TRAINED VERSUS TRAUMA-INFORMED Being trauma-informed means having an understanding of the impact that trauma can have on individuals and communities. It involves recognizing the signs and symptoms of trauma and working to create a safe and supportive environment for people who have experienced trauma. On the other hand, being trauma-trained means having specialized training in treating trauma and its effects. A trauma-trained professional has received specialized education and training in evidence-based treatments for trauma, such as Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), Eye Movement Desensitization and Reprocessing (EMDR), or Somatic Experiencing (SE). While being trauma-informed is a great first step, it’s imperative to work with a trauma-trained professional when dealing with more intense trauma responses. This is because trauma responses can be complex and multifaceted, and they require a nuanced understanding of the various factors that contribute to trauma. For example, trauma responses may involve physiological changes in the body, such as an increase in heart rate or changes in breathing patterns. A trauma-trained professional understands these changes and can help clients develop strategies for regulating their bodies and managing their emotions. Additionally, trauma responses may be triggered by specific events, people, or situations that are associated with the trauma. A trauma-trained professional can help clients identify these triggers and develop coping strategies for managing them. Finally, trauma responses may involve complex emotions and thought patterns, such as feelings of shame, guilt, or self-blame. A trauma-trained professional can help clients work through these emotions and develop a more compassionate and understanding relationship with themselves. WORKING WITH A TRAUMA-TRAINED PROFESSIONAL: In short, while being trauma-informed is an important first step in creating a safe and supportive environment for people who have experienced trauma, it’s essential to work with a trauma-trained professional when dealing with more intense trauma responses. By doing so, you can ensure that you have the knowledge and skills needed to help clients navigate the complexities of trauma and build a brighter future for themselves. You can learn more about Soph’s training and background in trauma work at somaticswithsoph.com [https://somaticswithsoph.com] or find a certified Somatic Experiencing Practitioner on the directory at: https://directory.traumahealing.org/ [https://directory.traumahealing.org/] EARLY CHILDHOOD EXPERIENCES: Many entrepreneurs who have experienced trauma may have developed coping mechanisms and survival strategies in response to early childhood experiences. These experiences can shape our foundation for navigating the world, and can impact our beliefs about success, safety, and self-worth. UNPACKING INFANT COMMUNICATION PATTERNS As infants, we communicate in two primary ways: through crying and through turning away. When our requests are not met, we develop defense responses that can show up in adulthood as patterns of burnout, overwhelm, or freeze. For example, if we learned as infants to turn away from our needs rather than communicating them, we may struggle as adults to express our feelings and needs clearly. Similarly, if we cried without receiving a response, we may struggle with patterns of burnout or overwhelm as a way of compensating for unmet needs. WORKING WITH TRAUMA AND SHUTDOWN RESPONSES As entrepreneurs, we often find ourselves oscillating between periods of intense productivity and burnout or overwhelm. However, it’s crucial to recognize that there’s also a difficult space of “freeze” that we may encounter. This freeze response can be especially difficult for entrepreneurs who have experienced trauma, as the stress and pressure of entrepreneurship may trigger a shutdown response. It’s important to remember that shutting down is not a sign of defeat or failure – it is often an essential part of self-care and maintaining mental health. In response to overwhelming or traumatic events, our nervous systems can go into a state of freeze or shutdown. This response is a natural and automatic survival mechanism that allows us to conserve energy and resources in the face of danger. During a freeze response, we may feel numb, disconnected, or disassociated from our surroundings. Our bodies may become immobile or stiff, and we may have difficulty moving or speaking. We may also experience a sense of time slowing down or speeding up, as well as feelings of helplessness or hopelessness. When we’re in a freeze state, our nervous system is stuck in a state of hyperarousal, which means that it’s constantly scanning our environment for danger. This can lead to feelings of anxiety, tension, or fear, even when there is no immediate threat present. It’s important to recognize that these responses are normal and adaptive in the face of trauma, but they can also be disruptive and distressing. For many people, the experience of freeze or shutdown can be overwhelming and confusing, especially if they don’t understand what’s happening in their bodies or minds. If you’re experiencing symptoms of freeze or shutdown, it’s essential to work with a trained professional who can help you develop strategies for coping with these experiences. Some common strategies for managing the freeze response include deep breathing, mindfulness meditation, grounding exercises, and gentle movement. It’s also important to remember that everyone responds to trauma differently, and there is no “right” or “wrong” way to cope. By working with a trauma-informed therapist or coach, you can develop a personalized plan for navigating the aftermath of trauma in a way that feels safe and supportive. BUILDING CAPACITY AND FINDING SAFETY IN THE BODY Finding safety in the body is paramount when navigating patterns of behavior and responses within ourselves. Whether working with an individual or a system, the first step is always to cultivate a sense of safety and connection. This can be particularly challenging when confronted with overwhelming feelings of confusion, rigidity, or shutdown. However, the key lies in allowing space and using simple tools to help resource and orient back to the present moment. By actively noticing where we are, making contact with objects, moving our limbs and head, and taking deep breaths, we can slowly thaw the frozen response and begin feeling more relaxed and present. Though it may start small, building capacity to find safety in the body is the foundation for making lasting changes in how we navigate the world. CONCLUSION: The intersection of trauma and entrepreneurship is a complex and challenging space, but it is possible to navigate with the right tools and strategies in place. By prioritizing mental health, seeking out professional support, and developing strategies for managing trauma responses, entrepreneurs can build sustainable and fulfilling businesses that prioritize health, well-being, and success. As we move forward, let’s remember to prioritize our mental health and support one another in this journey.

8. juni 2023 - 38 min
episode Navigating Entrepreneurial Burnout: Recognizing Business Trauma and Cultivating Balance cover

Navigating Entrepreneurial Burnout: Recognizing Business Trauma and Cultivating Balance

Episode Transcript Alright, y’all. Welcome back to another episode of the Sophie Kessner podcast. I am very excited to have you on here. We’re trying a little bit of a new setup to see how this looks in the video format for repurposing content, which we’ll talk about in future episodes per use. But in today’s episode, what I really want to dive into and explore is a conversation around the epidemic we’re seeing for folks who have been going really, really hard in their business for a really long time and are experiencing either a bit of fatigue, burnout, emotional overwhelm, a sense of stagnancy where they’re not able to continue to move forward in the same way that they used to. Now I can speak about this both firsthand, having gone through my own experience with the burnout, and with a little bit of what I would call kind of like a midlife crisis in some ways, but also I see it a lot with many of the clients that I work with. Now for a bit of context and background for the last three years or so, i have been training in trauma work, and the trauma work I’ve been training in is called somatic experiencing. Now, some of you might be familiar with that, some of you might not have any idea what that is, but essentially it is a type of modality that focuses on presenting enough space and opportunity and safety for the system And when I say system we’re talking about nervous system For the nervous system to be able to slowly, in a tight-traded way, meaning little by little, discharge the stuck and our stagnant energy that didn’t have the proper amount of time or space previously, and our safety previously, to fully discharge. So in the context of trauma and in the way that I like to look at it, i see it as two core categories that I currently study. I’m sure there are more, but these are the two that I study. There is what we would call shock trauma, and shock trauma is wonderful for SE work. Shock trauma is all around there being a specific event or experience that somebody goes through, and that specific experience is what creates a shock to the system. Now you can think of this as like a sudden loss, a car accident, somebody breaking up with you out of nowhere that you weren’t expecting, a surprise pregnancy things that often happened.Too much, too fast, too soon is the language double traditionally used inside of SE work. Now, with the too much too fast, too soon, this is a different category of trauma from something that is more chronic. Now, when we’re talking about chronic trauma and our trauma due to some sort of neglect, lack thereof, it can come in two different ways, right? One it can come from too much for too long or it can come from too little, too late. So there’s two ways that that can kind of show up, depending on the background and the history of the individual. But I bring this up because oftentimes the way that the body experiences the trauma of business is less of the shock and it’s more of the chronic component, It’s more of the ongoing, consistently impeding stress that our systems are having to figure out how to cope with. How to deal with And the way that we learn to navigate, to cope, to deal with the stress is what we would then call or label coping strategies. Right, and depending on how much we identify with these strategies personalities, archetypes, defense systems, etc. And so then we develop this chronic sense of who we are, in the state of being, and a great example of this is really common in the entrepreneurial and just in general in the athletic world is we start to identify with this type of survival strategy, the coping strategy that we’ve developed as a way to navigate the intense stress that exists in our lives. So an example of this would be something like a business owner who is going into the online space having trained in whatever it is that they’re really great at and they’re needing to learn how to market, how to do sales, how to show up 24 seven, how to manage a team, how to manage clients, how to deliver to clients, and then how to do all of that at the same time, year round, nonstop. Now, as you can imagine, having to manage all of those different categories and labels and phases in the business can become extremely exhausting and extremely overwhelming. In fact, i would say this is why most folks don’t often stay in the entrepreneurial game very long, and if they do, they tend to develop other coping mechanisms, whether that’s through the need to constantly be achieving, always investing in new things, always looking for ways to enhance their creative and athletic ability through biohacking or other, whether it’s through less healthy mechanisms like smoking or drinking or drugs, but whatever it is, we develop a way to find some sort of release from the stress that the way we are living our lives is creating. And the interesting thing about this that I personally find really curious in the online space is this idea that we are just supposed to build capacity to handle more, and it’s a narrative that I drastically bought into in the earlier years of my career until it proved to me that it just wasn’t actually true. Now, what I’m talking about when I say this is a few things. The first thing that I’m talking about is this idea that we always need to be going bigger, faster, as quickly as we possibly can. How much more can we do? How much more can we handle? How much more money can we make? How many more clients can we take on? How much bigger can we grow following and how fast can we do it? And there’s no time to stop, to slow down, and it becomes what we would call a bit of an obsession. In some ways, there’s this tunnel vision that we develop around the need to achieve a certain goal, and in a lot of ways, that goal becomes a moving target. It’s not just this one thing that we’re doing. This one time it’s like, okay, we did that, now what’s the next thing? There becomes what I’ve referred to in previous episodes or previous content of mine as a bit of an achievement addiction. We become addicted to the idea of achieving, and what’s confusing in this space is that this type of coping strategy to navigate life is rewarded and celebrated in the Western world especially. We look at that and we say, wow, look at how hard this person is working, look at how much they’ve sacrificed, look at how little they sleep or what, all of the things that come with it and we glorify it. And it’s not to say that these things are inherently bad or wrong, but it’s important to understand the holistic perspective in how operating in one Pacific way for an extended period of time then impacts the other aspects of our lives, and a conversation that I have with every client is redefining what success looks like and what it means to them. So the common idea of what we think success is is the money, is the fame, is the growth, is the success in the lens of being known, having social accolades, having a sense of being a space, who you are connected to in a certain environment, the way that you present yourself physically, but also socially, the assets that you accumulate. And we look at this and we say, ah, okay, they’ve got the card, they’ve got the house, they’ve got the bank account, they know the people, they’re in the places. That must be success, and what’s interesting about this is we are inundated with messages that continue to feed this idea to us from very early and young age, and it’s all throughout culture. So we never really question the values behind the definition, the values that go into creating this idea of what success is or what it looks like, And instead we oftentimes blindly buy into it, to no fault of our own or of anyone else’s. But what’s important to recognize and understand here is the reason why we’re buying into this is oftentimes because what we’re experiencing feels very less than the ideal, and so we create this idea or the story around. One day, when I experience this have that ABC XYZ, i’ll no longer be dealing with these things, i’ll no longer feel this way, i’ll no longer look this way, i’ll no longer whatever it is, and I’ll finally be able to have whatever it is, whether that be the confidence, the self-assuredness, the access to resources, the elimination of fear, the elimination of self-doubt, the proving something to yourself or to others, all of which are incredibly common. And so we start to strive for this idea of success, believing so much of the messaging that we’ve grown up around in that this will solve the majority of our problems, that this will be the solution to the pain, to the sadness, to the guilt, the shame, whatever it is. If I could just do this thing And to a certain degree there might be truth behind this. It may ease the financial pressure, it may ease the struggle, it may ease the self-image, but what we have to be intentional about and conscientious of is unpacking and understanding. What are we compromising in the process of striving for this ideal of success? We are so focused on what we’re gaining that we oftentimes don’t see what we’re losing or what we’re giving up in the process And, unfortunately for so much of the world, we don’t recognize it until it’s a little too late Now when we start to look at the achievement. That’s happening a lot of times. There’s a hyper-focus that gets built into it And that hyper-focus can feel like tunnel vision. I can’t stop, i can’t breathe, i can’t eat, i can’t do anything until this thing is done, until I get to this place, and I know this place very well. This is a total pattern of mine Which can be really, really great for getting through challenging things, for having a great sense of resilience and persistency. And if we haven’t developed the capacity or the ability or the discipline. However, you want to look at this, to stop and pause and say I need to take a break, i need to tend to the other things in my life, then this strategy that was developed to support you in moving out of the pain in your life will quickly become something that perpetuates the problem. Because if we’re only always focused on one strategy, to achieving what it is that we think we want, we start to become blind to the impact of how that strategy is affecting other aspects of our life, which is why we have to start to look at how we’re defining what success is to us, what it means to us, what it looks like to us and how it feels for us. And the conversation that I have again and again and again with clients and we’re talking about folks who’ve built incredible success to what the general public would see is oftentimes they feel like they’ve lost themselves in it, like they have built something that they feel trapped in, like they have this massive thing that they’ve created but they don’t really have any freedom outside of it, because this thing is taking up their entire life And they feel a sense of obligation or responsibility to keep it going. They’ve got team members underneath them. They’ve got folks who are waiting on them, they’ve got clients who are painting them, and the thing that they’ve built to create a sense of freedom has then become the thing that they’ve built to trap themselves in, which is keeping them from what they’re really, really wanting. And this tends to be the challenge in the entrepreneurial space specifically, but definitely in other areas as well. And so we have to begin to unpack where this need for achievement, for pushing for the extremism, has come from, and then we need to begin to understand what it is that we actually value, want and need, and the answer to these questions is going to be different for every single person. There may be crossover, but every person is going to have different things that they want to need, and that doesn’t mean that any are better or worse. It doesn’t mean that any are right or wrong, but it’s understanding what do you value. And what you value is going to be highly dependent on what you care about, the things that matter to you, the way that you want to experience your life, and a great example that I can give you in this is in the early years of my career, it was very much just about showing up and doing all of the things and growing and growing as quickly as possible, and I didn’t really have a whole lot of awareness about other things outside of myself, about other things outside of the immediate people in my life, which would be my partner and friends. And the business is really the main thing. But when I had my son, i was abruptly forced to have to reevaluate all of it. What mattered, what I cared about, why I cared about those things, what I really wanted, how I wanted to experience myself, my life and decide how I wanted to move forward, how I wanted to shift things, because what I started to realize was in the way that my life was shifting in. Motherhood is an incredibly big transition. The way that I was operating previously was not sustainable for the life that I had now created And by that I mean what I valued and how I was living when I was a single woman in my early 20s was not going to be sustainable for me in a committed relationship with a newborn and toddler. And one of the things that I found that was incredibly overwhelming but also healing in a lot of ways, was my ability to reconnect back to my roots. For a lot of my younger adult life, i spent a lot of time focused on feeling like I needed to do it all on my own and like I couldn’t depend on anybody. I had a lot of distrust with others, but luckily, in the process of transitioning into motherhood, i was forced to have to depend on others, to lean on family and community, and it made me feel a lot of things that I didn’t think I would feel. I started to feel so much more appreciation and gratitude, but also a lot of guilt and shame for not recognizing what was there in front of me. And through the years I’ve had to do a lot of the deep work to repair within myself the relationship that I have to these things, because what I’ve started to recognize is how much I actually value these things like family, like community, the relationships in my life. That is drastically different from what I had valued previously, and what I mean when I say this is in my early 20s I valued most the relationships with the people that I felt were going to be giving me a sense of positioning or authority in the way that I wanted to be perceived in the world, because I thought that was the thing that was going to get me to the thing And what I realized after having my son and after having going through an entire dark night of the soul and years of re-evaluation and re-deconstruction and reconstruction, was the things that I actually valued most were the relationships with the people that were always there, and for me personally, that was family. It was family and my partner and the friends that never left. Now, that might not be true for everybody, that might not be the value for everybody, and that’s okay. That doesn’t mean it’s wrong. That doesn’t mean my values are wrong. It doesn’t mean that there’s something wrong with you. But this was my experience, my lived experience, and I share that because oftentimes in the path to developing businesses are achieving at a high level or growing things to exponential rates, it can be very easy to get stuck in the achievement. It can be very easy to get stuck in the doing of life that we forget to experience life itself. So what we want to get curious about and the question that I ask, both myself and with clients, is how do you actually want to experience your day-to-day, how do you actually want to feel in the process of growing and building this thing? It’s not to say that you can’t have both, because it’s true, you can, so long as the way in which you’re going about it is supportive of the way you want to be feeling and experiencing it. And this becomes the question, because so often we get so caught up in the speed at which we are going and constantly wanting to move faster, that we’re willing to compromise in the short term And I again have been notoriously guilty of this as well. So we are willing to compromise and to sacrifice intermittently to try to speed up the process, and I believe personally this is my, my own opinion that this sense of urgency is really built into the culture. It’s really built into the way that we experience life. From the very beginning, there’s never, there’s never enough time. It never feels like there’s enough time to do it all, and we want to feel like we’re getting there faster. If you explore other cultures and other places in the world, it’s very much less so the fact They move a lot slower. And that slower pace to somebody who has always grown up in the Western world might feel incredibly confronting, because it begs us to question why and how we’re moving about things And it almost matches a point of superiority within ourselves. We feel like because we can go faster and do more, that we are better than. And the reality is it’s just different. It’s just different. It’s about what you value. So, coming back to the conversation of deciding what you want and how you want to experience your life, this becomes an interesting one, because usually when we first start to do this work, it’s the conversation of the cars or the house or the debt or the travel or the whatever it is. But when we start to go a little bit deeper, underneath that, we start to get curious about what is the feeling underneath it A sense of financial security. I don’t want to have to worry, i want to feel safe, i want to feel taken care of. Okay, well, when you have that, then what? Why do you want that? So I can just be here and I can just be present and be happy and finally let go. Okay, let go of what? So I can let go of the stress and the fear and the anxiety. Okay, now we’re getting to the thing We want to create a life where we don’t have to be constantly living with the fear and the stress and the anxiety. And if that’s the case, then what we want to look at is what is it in our life today. What is it about? how we’re living, about how we’re building, about how we’re doing life that is consistently creating this ongoing sense, or this chronic sense of anxiety and fear and our overwhelm, or whatever the things might be, and then when we look at that, we start to get insight into what those micro changes need to be in order for us to start to change the way that we experience the process of creating the thing. Now, a really beautiful example of this, in business especially, is a conversation that I have a lot, a lot with clients, and that is the conversation of reconciling with this idea that this business that I built isn’t actually the business that I want And it is such a catch 22. Because so much of the time we build this thing and it’s successful and it works and it’s doing really well, but we feel trapped in it. We don’t actually feel like we have the freedom in the life. We feel like we are, in some ways, an employee to our business, to our clients, and that can feel incredibly stressful because we don’t feel like we can say no, we owe them something, they’re paying us this money, they’re affording us it, but we’re also responsible to the team members, depending on the size and the scope of the business. So we have to begin to wonder what else is possible. What do you really want to experience? Now? a conversation that I’ve had with multiple friends and clients over the last few years, and myself included, is do I actually want to be constantly launching online and running giant high-tech agro programs? And when I saw it that the answer for me was no, and oftentimes for some of my clients the answer was similar. They didn’t want to actually be coaches. They didn’t actually want to be responsible for having to show up to calls and constantly be catering to try to help their clients get through and hold their hands in the process. Yet their entire business was built around that. That was the business. The business is to sit here and move people through this process and get them these goals and launch to the next level and grow the team and constantly hit new revenue income goals and grow as quickly as possible, as fast as possible, and constantly expand. And in that process, it’s so easy to get caught up in the expansion that we lose ourselves and we lose what we really want and we are not able to take a second to take a pulse on how we actually feel in that process. And this is oftentimes where we see folks build something really really big, really really fast, but then a year or two later they’ve completely dismantled everything they’ve built to go on what would be a bit of a sabbatical a sole sabbatical, if you would to rediscover and reconnect with what really matters to them. Now. This does not have to be the path for everybody. This is not saying that every single person in this process has to go and burn down their entire business, but what it does mean is we can create the time and the space to allow ourselves to be able to consistently be checking in and attuning to how we feel and what we need, and making those micro adjustments in the process. And oftentimes this does require a sense of being willing to slow down, to let go, to not have to be in that constant state of urgency. And this is where so much of the trauma work that we were talking about in the beginning becomes imperative for this process. Because if we are living in a way to which just myself here if we are living in a way in which we are operating in that core archetype or that core survival strategy or that core coping mechanism, which is tunnel vision, which is the go, which is the never stopping, the constantly going, the needing to go faster, bigger, more, all the time, always moving, never feeling like there’s enough time, never feeling like you can get it all done, always feeling like you should be doing more. Trying to change the behavior before working with where the behavior is coming from is only gonna create more resistance, more frustration, more pain, more anxiety. So what we want to actually be doing inside of these experiences is less so around trying to change the behavior itself, but more so around how do we actually create a felt sense, experience of safety in the body for this person to be able to start to come out of that space of hypervigilance? And how can we slowly, over time, expand that ability to stay in a more regulated space longer, while over time this starts to become more of the norm? Because what we see in the counter side of this is that it’s less of the slowly coming out and getting into more of a rhythm here, and it’s more of an oscillation between going, going, going in the state of hypervigilance until there’s literally nothing left and we collapse in our body. It forces us to shut down, it forces us to be quiet and to sit and to stay still until we can’t take it anymore, and then we develop the will to push again and we are just constantly oscillating between these two spaces. Now, this is not what I would recommend, though. I have experienced this and I’ve witnessed and worked with clients who’ve been stuck in these places. What we’re talking about is slow. It is a slow process to rework, renegotiate and repattern chronic symptoms of living in a state of hypervigilance or a state of always needing to go faster and do more, be bigger. It needs to take time because the pattern happened over time And you can think of this pattern like a muscle. If you’ve spent your whole life only lifting with your upper body but never learning how to use your legs, it’s gonna feel incredibly foreign and uncomfortable to have to learn how to use your legs and they’re gonna feel incredibly weak and fragile, and that’s okay. What we want to start to do is learn how to balance them so we can use the strength that we’ve built in our upper body to support building the strength in our lower body. Now, for those of you that are into fitness, this analogy might make a lot more sense For those of you who are less familiar with fitness, this might be a little more foreign, but essentially, what I’m trying to say is we want to balance. We want to learn how to start to balance the system, because oftentimes in these places and spaces and in folks who’ve lived and navigated life in this way, we are overdeveloped in one category and underdeveloped in another, and that’s not a bad thing, but it’s recognizing where is the over and under development and how do we start to actually support that process. Now, we’ve gone into a lot in today’s episode, so I appreciate those of you who have stuck with me. This is definitely a little bit of some different content, but I feel like it’s incredibly important in the conversation for a multitude of reasons, but the biggest one being that this is the internal work, that this is the real work when it comes to business, when it comes to life, is better understanding ourselves, better understanding who we are, why we are the way that we are and how we can start to make changes if we don’t want to actually stay where we are, and the byproduct of this work is the thing that we actually want. It’s just the strategy is a little different. So if you’ve enjoyed today’s episode, as always, please feel free to leave a review and rate on your favorite podcast platforms. It means the world to us. If there’s questions that you have, you can always email and reach out to hey@thesacred.ceo, or you could always reach out to me on Instagram, and I am Sophie Kessner. Otherwise, i will see you all on the next episode. Thank you so much. EPISODE SUMMARY: Experiencing burnout and emotional overwhelm in your entrepreneurial journey? You’re not alone. In this eye-opening episode, we share personal stories and experiences while diving into the world of business-related trauma and burnout. Discover how my training in Somatic Experiencing has shed light on understanding different types of trauma we encounter in business, and learn how to recognize and address these issues. We’ll also discuss the importance of aligning your life with your values and questioning the narratives we’ve been taught about success. Explore how the culture of urgency and the desire to constantly move faster can compromise our values, leading to anxiety and burnout. Find out how doing the internal work can help you better understand yourself, make necessary changes to reach your goals, and ultimately create a more balanced and fulfilling life. Don’t miss this essential episode for anyone navigating the challenging world of entrepreneurship and seeking a more enriching path. EPISODE HIGHLIGHTS Managing Burnout and Trauma in Business (19 Minutes) We explore the epidemic of fatigue, burnout, and emotional overwhelm that many entrepreneurs are experiencing after going hard in their businesses for an extended period of time. My own experience, as well as the experiences of the clients I work with, are discussed. The two core categories of trauma that I currently study are shock trauma and chronic trauma. We discuss how the body experiences business trauma, which is often chronic, compared to shock trauma and how this causes us to develop coping mechanisms to help us navigate the intense stress of our lives. We also discuss the narrative of always needing to go bigger, faster, and how that is not necessarily true for everyone. Aligning Life With Your Values (11 Minutes) We explore the importance of understanding our values and what we want to experience in life as entrepreneurs. We examine how the culture of urgency and the desire to move faster can lead us to compromise our values in the short term and how this can lead to feelings of burnout, anxiety, and overwhelm. We ask how we can shift our mindset to create a life that doesn’t require us to constantly live with fear and stress, and explore the idea of reconciling with the realization that our business may not be what we actually want. The Importance of Internal Work (1 Minutes) The importance of doing the internal work to understand ourselves and the changes we need to make to reach our goals is discussed. This internal work is the real work when it comes to life and business and the strategy for getting what we want is explored. We invite listeners to reach out with questions and provide contact information. COPING STRATEGIES AND ENTREPRENEURIAL STRESS NAVIGATING ENTREPRENEURIAL STRESS: COPING STRATEGIES AND DEVELOPING BALANCE Entrepreneurship is a journey that requires a great deal of hard work, dedication, and resilience. As entrepreneurs, we often find ourselves grappling with intense stress, pressure to achieve, and a constant barrage of responsibilities. Over time, these experiences can lead to burnout, emotional exhaustion, and even chronic trauma. In this article, we’ll explore how we develop coping strategies to deal with the stress of entrepreneurship, and how these mechanisms can become ingrained in our personalities and affect our well-being. We’ll also offer tips for navigating entrepreneurial stress and finding balance. THE DEVELOPMENT OF COPING STRATEGIES The way we learn to cope with stress is what we call coping strategies. Depending on how much we identify with these strategies, they can become an integral part of our personalities, archetypes, or defense systems. Over time, we develop a chronic sense of who we are and how we navigate the world. One example of this is common among entrepreneurs and athletes. We start to identify with survival strategies that we developed as a way to navigate the intense stress in our lives. For instance, a business owner going into the online space may need to manage multiple aspects of their business, including marketing, sales, team management, client delivery, and more. This can become extremely overwhelming, leading to the development of coping mechanisms such as constantly achieving, investing in new things, biohacking, or even unhealthy behaviors like smoking or drinking. THE IMPORTANCE OF FINDING BALANCE It’s easy to fall into the trap of believing that we need to build capacity to handle more stress. However, this narrative can be detrimental to our well-being. In reality, developing coping mechanisms to deal with stress isn’t enough. To truly thrive as entrepreneurs, we need to find balance. Finding balance involves prioritizing our well-being, relationships, and personal growth. It means taking breaks, setting boundaries, and doing the internal work necessary to understand ourselves and our values. By aligning our goals with our values and finding ways to cultivate balance in our lives, we can create sustainable and fulfilling entrepreneurship journeys. THE PERPETUATION OF SUCCESS TRAP ARE YOU BUILDING SUCCESS OR TRAPPING YOURSELF IN YOUR BUSINESS? As an entrepreneur, it’s easy to get caught up in the hustle and grind of building a successful business. We often hear about the importance of working harder, faster, and smarter to achieve our goals. While this mindset can be useful, it can also lead to burnout, overwhelm, and even trap us in our own success. THE DANGER OF ONLY FOCUSING ON ONE STRATEGY Many entrepreneurs develop a strategy that helps them move out of pain and into success. However, if we only focus on one strategy without taking a step back to assess how it’s affecting our lives, we can quickly become blind to its impact. We must start by defining what success means to us, what it looks like, and how it feels. THE TRAP OF SUCCESS We hear stories of successful entrepreneurs who have built incredible businesses, but many of them feel trapped by their own success. They’re bogged down by responsibilities, team members, clients, and obligations. The freedom they sought to create has turned into a trap, limiting their ability to live a fulfilling life. This challenge is especially prevalent in the entrepreneurial space, but it can occur in any area of our lives. THE IMPORTANCE OF FINDING BALANCE To avoid this trap, we must learn to define what success means to us and find balance in our lives. Creating a successful business is important, but it shouldn’t come at the cost of our happiness, health, and relationships. Taking breaks, tending to other areas of our lives, and doing internal work to understand ourselves can help us better align our goals with our values and create a more fulfilling life REEVALUATING VALUES AND RELATIONSHIPS THE POWER OF COMMUNITY: LEARNING TO VALUE RELATIONSHIPS OVER POSITIONING For many of us, the path to self-discovery and growth is a winding one. We may start out with a set of values and beliefs that change over time as we experience new things, meet new people, and face new challenges. In this article, we’ll explore the journey of learning to value relationships over positioning and building community. THE JOURNEY OF SELF-DISCOVERY In our early adult years, we may feel like we need to do everything on our own and can’t depend on anyone else. We may have a lot of distrust for others and feel like we have something to prove. However, life has a way of forcing us to lean on others and build community. For me, the transition into motherhood was a turning point in my relationship with community. I realized how much I depended on family and friends to support me and how much I valued those relationships. Through the process of re-evaluation and reconstruction, I came to understand that the relationships with those who are always there for me were what truly mattered. VALUING RELATIONSHIPS OVER POSITIONING In our early 20s, many of us may value relationships based on what we think they can do for us in terms of positioning or authority. We may prioritize impressing others and building a certain image. However, this narrative can be limiting and prevent us from establishing genuine connections with others. As we grow and evolve, it’s essential to recognize and embrace our true values. For some, that may mean valuing independence and autonomy. However, for many of us, it means recognizing the power of community, family, and friendships. These relationships provide us with a sense of belonging, support, and love that can be transformative. EMBRACING OUR VALUES AND BUILDING COMMUNITY No matter what values we prioritize, it’s crucial to recognize that there’s no right or wrong answer. What matters is that we embrace our true selves and build connections based on authenticity and mutual respect. To build community, we must be intentional about fostering relationships with those who align with our values. We must also be willing to give back and support others in their journeys. By doing so, we can create a network of people who lift us up and provide us with the love and support we need to thrive. DEFINING PERSONAL VALUES AND PRIORITIES Understanding our values and what we want to experience in life as entrepreneurs is essential. The culture of urgency and the desire to move faster can lead us to compromise our values in the short term, leading to feelings of burnout, anxiety, and overwhelm. We must ask ourselves how we can shift our mindset to create a life that doesn’t require us to constantly live with fear and stress, and explore the idea of reconciling with the realization that our business may not be what we actually want. In today’s fast-paced world, we’re constantly bombarded with messages that tell us we need to work harder, go faster, and do more. Over time, this can lead to chronic symptoms of living in a state of hypervigilance, always needing to be bigger and better. However, it’s essential to recognize that this pattern is not sustainable in the long run THE SLOW PROCESS OF RE-NEGOTIATION It’s essential to recognize that changing deeply ingrained patterns takes time. If we’ve spent our whole lives living in a certain way, it’s unlikely that we’ll be able to change overnight. Instead, we need to take a slow and intentional approach to reworking these patterns. Think of it like building a muscle. If you’ve only ever focused on building your upper body strength, it’s going to feel foreign and uncomfortable to start working on your lower body. However, over time, you’ll build the strength and balance necessary to support growth in all areas of your body. Episode Keywords: Burnout, Trauma, Somatic Experiencing, Business Trauma, Shock Trauma, Chronic Trauma, Coping Mechanisms, Urgency, Anxiety, Overwhelm, Values, Mindset, Internal Work, Reconciliation, Strategy, Life, Goals

1. juni 2023 - 30 min
episode 13. How To Approach Marketing When Making A Pivot In Business cover

13. How To Approach Marketing When Making A Pivot In Business

In this exciting episode, we explore the world of marketing and its essential role in transitions, pivots, and shifts. Listen in as we discuss the importance of conducting market research beforehand to understand the needs of the marketplace before launching a product or service. This crucial step can save time and energy on the marketing and sales front, as well as provide proof of concept to take to the marketplace. We also touch on the beta test approach to launching products and services, which can help eliminate resistance points and allow for valuable feedback from early users. We dive into the stages of being in the pain of a problem, becoming problem aware, and solution aware. Discover how market research can help create a product based on real, valid data, and how to use this data to create compelling content. We emphasize the need to ask people about their lived experiences, struggles, and wishes, to gain a better understanding of the market and create products that people genuinely need. Finally, listen in as we discuss how to use education and empowerment to build trust and relationships with potential clients. We talk about the importance of market research in knowing our clients’ needs and how to share case studies and testimonials to provide proof of concept. Moreover, we reflect on the importance of being specific in our marketing, as this will attract the right people to our product or service. Don’t miss out on this episode filled with valuable insights and tips for launching your next big idea successfully!

19. mai 2023 - 29 min
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