The Scrappy Business Owner

77 - Courage Bravery Confidence

If you’ve ever wanted to do something, but keep talking yourself out of it because you’re scared - then this episode is for you. There’s a lot of self-help books, courses,and memes out there that tell you to be confident. There’s also a lot of information out there about being courageous too. But…bravery, that’s where we often waiver between courage and confidence. Which means we end up getting stuck. So, in this episode, I’m sharing a few things that are plaguing you from actually being brave as well as some things you can do to push through and do all that God has called you to do. Here are the highlights: Definitions: COURAGE : the ability to do something that frightens [https://www.google.com/search?sca_esv=560664892&rlz=1C1CHBF_enUS899US899&biw=1366&bih=611&sxsrf=AB5stBiCCu673qrsMAhkPFlIDCcmfeoMhQ:1693232964124&q=frightens&si=ACFMAn8hzZSJQsgXIYlkGc-z1vmpOQLt79StltTPbtfFYnDluvMeDGGtnKbG3tFPHtfep7AlHPvK_I4Y4xNPLeCz5ATmQPQOrA%3D%3D&expnd=1] one. BRAVE: endure or face (unpleasant [https://www.google.com/search?sca_esv=560664892&rlz=1C1CHBF_enUS899US899&sxsrf=AB5stBgrR82Fi9iJcj9py36w247y2eCOXg:1693232833369&q=unpleasant&si=ACFMAn9-5A9OMKPWcg180I9o9Mnd_El-G2rXNLuXqhrTSBhJE81wH6zsVhs_u1_jaxlUjg_emRGROdJZsdwLNVpZInccjS345Q%3D%3D&expnd=1] conditions or behavior) without showing fear; showing courage CONFIDENCE: a feeling of self-assurance arising from one's appreciation of one's own abilities or qualities. In layman’s terms: * Courage - do it scared. * Bravery - do it scared turns to do it less scared * Confidence - Another level of less scared. 4 things that can keep you from being brave: 1. Past mistakes/regrets 2. Words that have been spoken over you. 3. Low self-esteem 4. The Unknown 6 things YOU can do to be brave: 1. Community - find a group of people being brave and connect. 2. Be cautious with who you share your dreams/bravery with. 3. Have a trusted friend or spouse to share your dreams and who can encourage you to be brave. 4. Take baby steps. A whole bunch of little steps in bravery can equal big steps. 5. Journal - write down thoughts, dreams, and positives/negatives of any decisions. 6. Find bible verses that strengthen your spirit. Here are my favorite ones: * Proverbs 4:12 * Psalm 37:23-25 * Psalm 32:8 * Psalm 37:4 * Proverbs 3:5 * Proverbs 21:5 * Proverbs 22: 29 This week’s challenge: Be Brave…do it scared, then keep doing it scared until it’s less scary. ******* And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook [https://www.facebook.com/StartPointMediaGroup/] and Instagram. [https://www.instagram.com/StartPointMediaGroup/]

76 - Encouragement for the Mompreneurs

Being a mompreneur definitely has its challenges. As moms and business owners, we are oftentimes operating in survival mode and sometimes it seems impossible to juggle being a mom, managing a home, keeping everyone alive and trying to start and run that business. In this week’s episode, I am sharing some helpful ideas that I learned about starting and growing a business, while raising little ones. ******* And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook [https://www.facebook.com/StartPointMediaGroup/] and Instagram. [https://www.instagram.com/StartPointMediaGroup/]

75 - Make It Easy For People To Find Your Store Online

If you have a physical location, you MUST have an online presence in order for people to find you. Thanks to technology people are searching for businesses just like yours online. Recently my family went on vacation and we spent a ton of time searching up restaurants, activities and a variety of other things to do.  We all discovered there were some things that businesses could do a better job with in their online presence. This week, I’m sharing some helpful insights into some common mistakes we noticed. Here’s a breakdown of the topics: * Have you secured your Google My Business Page? (01:52) * Do you have a Facebook page and are you posting consistently? Get Holly’s 30+ post ideas here. (06:47) * If you have a website, is it showing up correctly on mobile? (10:01) * Billboards are expensive, but sometimes great advertising. Are you showcasing your business in the best light a possible? (11:23) * Do you sell experiences? Try video. (16:45) * Are you asking customers to review their experience on Google or Facebook? (21:00) * Is the service you provide helping or hurting you from getting customers or repeat customers? (22:40) ******* And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook [https://www.facebook.com/StartPointMediaGroup/] and Instagram. [https://www.instagram.com/StartPointMediaGroup/]

74 - Stop Saying “It’s Our Policy”

We’ve all heard the dreaded words, “We can’t do ____ because it’s our policy,” right?? How’d it make you feel? Frustrated. Annoyed. Despite the fact that we don’t like hearing it, there’s probably a good chance you’ve used that on your customers once or twice too. And I guarantee they feel the same way. In this week’s episode, I’m sharing some tips on how you can reword this phrase so you can protect both your customers and your business with limited frustrations on all parties.

73 - What's your backup plan if social goes down?

What would happen if your business’s Facebook or Instagram page was shut down today?  Would your customers know how to reach you?  Would you have a plan in place to still connect with your customers?  In this episode, I’m sharing 3 important tips that’ll help you protect yourself and your business if social media happens to go sideways. Each of these tips are like insurance policies. They protect you from Murphy’s Law – if anything can happen, it will.  Here’s a breakdown of the podcast:  * Protect against hacking with two-factor authentication.  * Don’t put all your eggs in one basket. Expand your social media platforms.  * Get your email list up and running (and without being spammy). Snag my free training on how to grow your email list here. [https://www.startpointmediagroup.com/getemails/] *******  And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook [https://www.facebook.com/StartPointMediaGroup/] and Instagram. [https://www.instagram.com/StartPointMediaGroup/]