The Show Must Go On Sale!

#11 - Gateway To Broadway — with Lauren Fitzgerald

Without young theater fans today, there is no Broadway tomorrow! Lauren Fitzgerald, the VP of marketing at New 42 and the New Victory Theater, talks about how she manages to convince children to sit in the dark and listen to a story... and why it sets the stage for a lifetime of theatergoing. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

#10 - How to keep surprising Broadway — and how to keep Broadway surprising — with Kevin McCollum

From living on Avenue Q to (not) paying Rent in the East Village to hanging out In The Heights, Kevin McCollum has produced as many Broadway hits as New York has neighborhoods. Kevin sits down with SpotCo co-founder Tom Greenwald to discuss the difference in marketing an original show versus a jukebox show, what it’s like to watch a hit come out of nowhere, and why Tony loser Something Rotten is in some very impressive company. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

#9 - Working your way up the showbiz ladder, with Sammy Lopez

Ad guy, digital marketer, co-producer, producer -- Sammy Lopez has done it all on Broadway, pretty much. Sammy sits down with SpotCo co-founder Tom Greenwald to discuss his theatrical journey, the marketing lessons he's learned along the way, and the exciting new projects he's got coming up. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

#8 - TAKING CHANCES with Eva Price

There’s no marketing challenge too big, plot too timely, or artists too iconic for an Eva Price project. This week she sits down with SpotCo Co-Founder Tom Greenwald to talk messaging Jukebox musicals (Tina, & Juliet, Jagged Little Pill), shows reimagined for modern audiences (Oklahoma!), and taking chances (Liberation, Titanique). Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

#7 - Casting (And Recasting) a Wide Net: Keeping the Show Fresh with Tom Kirdahy

He’s produced some of New York's biggest hit musicals including JUST IN TIME, HADESTOWN, and LITTLE SHOP OF HORRORS, powerful plays like THE INHERITANCE and THE PIANO LESSON, and movies including 2025’s KISS OF THE SPIDERWOMAN.    Now, he’s unpacking his talent first approach with The Show Must Go On Sale host Tom Greenwald. A tale of two Toms, hear all about keeping casting playful, producing stories that need to be heard, and even a tease of what’s on deck for Kirdahy.  Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]