The So What from BCG

Special Announcement: Georgie Frost Wins Lovie Award

Help us celebrate our very own Georgie Frost, who earned the Bronze Lovie Award for Best Podcast Host thanks to her outstanding work on The So What from BCG! Georgie was also a finalist for the People’s Lovie Award for Best Podcast Host. The Lovie Awards are the European cousin of the Webby Awards, celebrating the best of the best across the continent. If you’d like to send a warm note, a congratulatory message, or simply an email full of emoji confetti, please send an email to thesowhat@bcg.com [thesowhat@bcg.com]. Congratulations to Georgie and thank you all for making the podcast a success! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How BCG Is Rewriting Its Talent Playbook in the Age of AI

What happens when AI meets your most human processes like hiring, feedback, and development? Alicia Pittman, BCG’s global people chair, shares how the firm uses AI to amplify human strengths, not replace them. From building trust to rethinking management roles, she offers a roadmap for leaders navigating AI-powered change.    Learn More:  Alicia Pittman: https://on.bcg.com/4pcZ2Qs [https://on.bcg.com/4pcZ2Qs]  BCG’s Latest Thinking on People Strategy: https://on.bcg.com/43X5rGT [https://on.bcg.com/43X5rGT]  A Promise That Brings AI to Life Responsibly: https://on.bcg.com/4anxsLC [https://on.bcg.com/4anxsLC]  Chapters:  00:00-00:56 Introduction/Alicia’s ‘So What’  00:57-02:18 Lessons from BCG’s AI journey  02:19-05:24 Where is AI being used at BCG in people management?  05:25-07:08 What challenges has BCG faced?  07:09-08:04 What didn’t work at first?  08:05-09:43 How do you measure success with AI?  09:44-13:10 What are the biggest concerns for leaders at other companies?  13:11-14:56 What has to stay human?  14:57-15:40 What does a human in the loop look like for BCG?  15:41-18:50 Should you act now or wait and see how AI plays out?  18:51-21:38 How is AI reshaping how we learn?  21:39-21:59 Advice for leaders  22:00-22:50 Alicia’s ‘Now What’   22:51-23:06 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What Sweatpants Can Teach Us about Generational Differences and Segmentation

Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG’s leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery.  Learn More:  * BCG’s Latest Thinking on Consumer Products: https://on.bcg.com/4oLtmBB [https://on.bcg.com/4oLtmBB]  * BCG on the Fashion Industry: https://on.bcg.com/4oJzSZh [https://on.bcg.com/4oJzSZh]  * How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: https://on.bcg.com/47LxcEH [https://on.bcg.com/47LxcEH]  * More on Fashion's Next Gen: https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxc [https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxc] Chapters:  00:00-01:19 Introduction/Justin’s ‘So What’  01:20-02:32 The evolution of athleisure  02:33-03:46 Why has growth slowed?  03:47-04:56 Who is winning and will they continue to?  04:57-06:06 What is a ‘for purpose’ mindset?  06:07-08:38 How are different generations served?  08:39-10:29 How do brands decide what markets to serve?  10:30-12:32 How can you make your brand stand out?  12:33-16:03 How should companies decide where to focus?  16:04-17:39 How do brands decide where to localize and where to stay consistent?  17:40-18:52 What can consumer companies learn from sportswear brands?  18:53-19:55 What are the biggest challenges the industry is facing?  19:56-21:24 Justin’s ‘Now What’  21:25-21:38 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What’s Next in Medtech Matters to Us All

Medtech is a $900 billion industry transforming how we treat, diagnose, and prevent disease—but its innovation engine is slowing. Vikram Aggarwal, global leader of BCG’s medical technology work, explains what’s behind the slowdown and how leaders can rethink regulation, software, and talent to re-accelerate breakthroughs.    Learn More:  Vikram Aggarwal: https://on.bcg.com/4osjpc6 [https://on.bcg.com/4osjpc6]  BCG on Medtech: https://on.bcg.com/3LlJ6MC [https://on.bcg.com/3LlJ6MC]  How Medtech Leaders Are Revving Up Their Innovation Engines: https://on.bcg.com/4op2Rl8 [https://on.bcg.com/4op2Rl8]  Chapters  00:00-01:25 Introduction/Vikram’s ‘So What’  01:26-02:10 What is medtech?  02:11-03:46 Where are some of the most exciting innovations happening in medtech?  03:47-05:36 What areas get the most attention?  05:37-07:33 What are the barriers to innovation?  07:34-08:36 How do software and hardware innovation compare?  08:37-09:58 Software in a medical device vs software as a medical device  09:59-11:40 Is there a lag between innovation in software vs hardware?  11:41-13:41 What is the ideal innovation environment for medtech?  13:42-15:13 How do we fix the STEM skills shortage?  15:14-17:46 What will bring the most value over the next decade?  17:47-19:04 What is happening at startups vs established companies?  19:05 – 20:01 Vikram’s ‘Now What’  20:02-20:15 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

BCG Presents: The CEO Radar

AI is rising on the agendas of global CEOs, according to the latest edition of the CEO Radar. But a surprising number of chief executives are still struggling to embed the technology into their businesses. On this episode of the CEO Radar Podcast, Edward Adams of Bloomberg Media Studios is joined by BCG Global Chair Rich Lesser and Vlad Lukić, BCG Global Leader of Tech and Digital Advantage, to explore how CEOs can compare themselves to their peers when it comes to corporate integration of AI. Presented by BCG. Listen to The CEO Radar: https://sponsored.bloomberg.com/immersive-story/bcg/the-ceo-radar-q4-2025 [https://sponsored.bloomberg.com/immersive-story/bcg/the-ceo-radar-q4-2025]  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp