The Soulful Catalyst Podcast

Ellie Steinbrink: Why Getting Dressed In Style Starts on the Inside

What if the reason nothing in your wardrobe feels right has nothing to do with your clothes? In this episode of The Soulful Catalyst, I'm joined by Ellie Steinbrink, Expert Stylist, Personal Brand Coach, Speaker, and Podcast Host of The Visibility Shift. Through her business Style Decoded, Ellie works at the intersection of psychology and personal branding, helping women entrepreneurs stop performing and start showing up as themselves, fully and boldly. What struck me about Ellie's work is that she spends almost no time, at least not early on, talking about clothes. Her clients are female founders, business leaders, and entrepreneurs who walk into their closets feeling disconnected, overwhelmed, or just quietly stuck. And Ellie's first move isn't to go shopping. It's to ask what beliefs are still running the show. She describes a moment she kept seeing with clients: the clothes would go on, and their faces would show equal parts elation and terror. Elated because the vision they'd shared with her had just come to life. Terrified because now they actually had to walk out into the world wearing it. That gap, between who they're becoming and who they still feel they need to be, is where Ellie does her deepest work. She talks about the women who find her, often in midlife, often mid-transition, who've spent decades dressing for the room rather than for themselves. The corporate neutrals. The blazer-before-camera instinct. The suits they can't quite let go of, even though the job, and the person who wore them, is long gone. Before any shopping happens, Ellie goes into the beliefs underneath the wardrobe. Vision work. Mindset work. The quiet undoing of decades of conditioning about what credibility is supposed to look like. In this episode, we explore: ➤ Why changing your clothes without doing the inner work first won't hold, and what happens when a client puts on the vision they described but isn't quite ready to own it ➤ The beliefs that keep women dressed for who they used to be, and why the corporate neutrals, the black suits, the always-a-blazer habit, are often more about belonging than personal style ➤ How Ellie's month-long process works before anyone sets foot in a store, from vision work and mindset work to understanding body proportions in a way that actually builds confidence This episode is for any woman who's ever looked at her wardrobe and felt nothing in there was quite her — or who suspects the clothes are just the surface of something much bigger. Connect with Ellie Steinbrink Website: elliesteinbrink.com [https://www.elliesteinbrink.com] Instagram: @style.decoded [https://www.instagram.com/style.decoded/] LinkedIn: Ellie Steinbrink [https://www.linkedin.com/in/elliesteinbrink/] Facebook: Style Decoded [https://www.facebook.com/decodedstyle] Podcast: The Visibility Shift [https://www.elliesteinbrink.com] Connect with Joanna Ingram Website: joannaingram.com [https://joannaingram.com] Instagram: @iamjo.ingram [https://instagram.com/iamjo.ingram] LinkedIn: Joanna Ingram [https://www.linkedin.com/in/joannaingramconsulting/] Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit [https://joannaingram.link/audit] Want to be a guest on The Soulful Catalyst?If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst [https://go.joannaingram.com/soulfulcatalyst]

Dianne Shelton: The Revenue Leaks Killing Your Business and How to Plug Them

What if your marketing is working, but your systems are the reason clients aren't staying, or never converting in the first place? In this episode of The Soulful Catalyst, I'm joined by Dianne Shelton, Online Growth & Sales System Strategist and founder of Passion Breakthrough. Drawing on an MBA, a Computer Science degree, and over a decade scaling multimillion-dollar projects for Fortune 500 companies, Dianne helps mission-driven coaches and service providers build the sales systems that turn effort into results. Dianne works with two distinct groups. The newer entrepreneur who is already overwhelmed by the noise, relying on ChatGPT for everything and wondering why their offers aren't landing. And the more established business owner who has outgrown what they built, is working around the clock, and quietly haemorrhaging revenue because the infrastructure behind their growth was never properly set up. In both cases, Dianne's work is about identifying where the leaks are and building a system that brings the human back into sales. What I loved in this conversation is how she reframes systems. For many small business owners, that word feels clinical, even icky. Dianne's version is anything but. She talks about systems as the thing that allows you to remember the small details that matter to clients, to stay in genuine relationship rather than just hitting people with marketing, and to operate from your zone of genius rather than constantly being pulled into the weeds of your own business 😊. In this episode, we explore: ➤ What systems actually means in practice, and why putting the human-first perspective back into your sales process is what creates genuine client retention ➤ The outcomes her clients experience, from more qualified leads and better conversion rates to reclaiming the joy and freedom that made them go into business in the first place ➤ Why you shouldn't do it alone, and the honest reality of what entrepreneurship actually asks of you before the rewards arrive This episode is for any coach or service provider who knows their work is good, but suspects their systems, or lack of them, are what's holding their growth back. 🔗 Free Resource: Take Dianne's free revenue quiz at passionbreakthrough.com [https://passionbreakthrough.com] to find out where your revenue is leaking with her scorecard. Connect with Dianne Shelton Website: passionbreakthrough.com [https://passionbreakthrough.com] Instagram: @passionbreakthrough [https://www.instagram.com/passionbreakthrough/] Facebook: Dianne C. Shelton [https://www.facebook.com/diannecshelton/] LinkedIn: linkedin.com/in/diannecshelton [https://www.linkedin.com/in/diannecshelton/] Connect with Joanna Ingram Website: joannaingram.com [https://joannaingram.com] Instagram: @iamjo.ingram [https://instagram.com/iamjo.ingram] LinkedIn: linkedin.com/in/joannaingramconsulting [https://www.linkedin.com/in/joannaingramconsulting/] Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit [https://joannaingram.link/audit] Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst [https://go.joannaingram.com/soulfulcatalyst]

Carmen MacDougall: The Soul Revival Method That Takes You from Stuck to Aligned

What if the reason your life feels stuck isn't a lack of vision, but everything that's still filling the container? In this episode of The Soulful Catalyst, I'm joined by Carmen MacDougall, Spiritual and Intuitive Life Coach and founder of Happy Soul Coaching. With over twenty years of experience, Carmen helps people move from feeling stuck and overwhelmed to feeling clear, aligned, and fully themselves again, through her Soul Revival Method™. Carmen works with people who know something has to change, even when they can't quite see how yet. As she describes it, people don't always arrive at her door in crisis. Sometimes they're quietly depleted. Sometimes it takes a relationship breakdown, burnout, or a health shock before they finally stop and say, enough. And she shares how the universe has a hand in the timing, that people don't find her until they're ready, even when that readiness is still mostly unconscious. What drew me into this conversation is Carmen's honesty about her own story. She's not speaking from theory. A corporate burnout in investment banking when her daughter was just three months old, a business plagued by plagiarism, a husband diagnosed with a brain tumour with a one in five chance of survival, a divorce, and redundancy all in the same period of her life. She used every tool at her disposal to get through it, rebuilt herself, and now helps others do the same. When she says trust the process, she has lived it 😊. Her three-part Soul Revival Method™ starts with Release, clearing out the old patterns, limiting beliefs, emotional weight, and relationships that are draining the container. From there comes Reconnect, rebuilding trust in yourself and your intuition, and then Rise, creating life from a completely different place, with clarity, confidence, and what Carmen calls inner authority. She's clear that this isn't a quick fix, and that you don't need to know what you want before you start. You just need to know how you want to feel. In this episode, we explore: ➤ Why manifestation doesn't work until you've cleared what's blocking you, and how Carmen's three-part process creates the conditions for real momentum ➤ How to recognise when you're ready, and why the people who find Carmen are often exactly where they need to be, even if they don't know it yet ➤ The transformations Carmen's clients experience, from attracting the right relationship at last, to finding their soul calling, to recovering from deep mental health struggles ➤ The message Carmen wants everyone to know: trust the process, because even when you can't see it, the light is already coming through the cracks This episode is for anyone who has been carrying a lot for a long time, and knows, deep down, that something has to shift. Connect with Carmen MacDougall Website: happysoulcoaching.co.uk [https://www.happysoulcoaching.co.uk] Instagram: @carmen_macdougall [https://www.instagram.com/carmen_macdougall] Facebook: Happy Soul Coaching [https://www.facebook.com/people/Happy-Soul-Coaching-Carmen-MacDougall/61586987739537/] LinkedIn: linkedin.com/in/carmenmacdougall [https://www.linkedin.com/in/carmenmacdougall/] Connect with Joanna Ingram Website: joannaingram.com [https://joannaingram.com] Instagram: @iamjo.ingram [https://instagram.com/iamjo.ingram] LinkedIn: linkedin.com/in/joannaingramconsulting [https://www.linkedin.com/in/joannaingramconsulting/] Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit [https://joannaingram.link/audit] Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst [https://go.joannaingram.com/soulfulcatalyst]

Astra Soulfeather: You Already Know You're Good. What If You're Actually Great?

What if the reason you're not living your most extraordinary life isn't a lack of effort, but a belief that it's all on you? In this episode of The Soulful Catalyst, I'm joined by Astra Soulfeather, Personal Transformation Coach, speaker and author. Their work is built around one central truth: that talented people who know they're good often have a quiet inkling they might actually be great, and that the gap between the two isn't filled by trying harder. It's filled by something most coaching models completely leave out. Astra works with people who are living what they describe as a half-hearted life. Competent, capable, often successful by external measures, but bored, holding back, and quietly aware that something much bigger is available to them. What makes their approach distinctive is a coaching framework that's been deliberately built to disrupt one of the core assumptions in almost every personal development model out there. Most coaching frameworks, Astra explains, place all responsibility on the individual. You set the goal, you do the work, you control the outcome. That level of hyper-responsibility is exactly what exhausts people and keeps them stuck in cycles of burnout and repeat patterns. The results Astra describes are both bold and deeply sustainable. A secondary school art teacher of twenty years who is now a full-time artist with sold-out gallery shows and corporate commissions. A data governance professional who, through inner shifts rather than surface-level reinvention, is repositioning as a C-suite advisor and significantly increasing her day rate. The change, Astra says, isn't bombastic. It's an inner knowing that echoes out through every area of someone's life. In this episode, we explore: ➤ The fundamental flaw in most coaching models, and why hyper-responsibility is keeping talented people exhausted rather than extraordinary ➤ The Soul Driven Goals methodology, and what it means to only be responsible for 50% of your success ➤ What self-mastery actually looks like, and the difference between controlling yourself and truly knowing yourself This episode is for anyone who's good at what they do, knows it, and can't shake the feeling there's something greater waiting if they could only get out of their own way. Connect with Astra Soulfeather Website: astrasoulfeather.com [https://www.astrasoulfeather.com] Instagram: @astrasoulfeather [https://www.instagram.com/astrasoulfeather] LinkedIn: linkedin.com/in/astrasoulfeather [https://www.linkedin.com/in/astrasoulfeather] Connect with Joanna Ingram Website: joannaingram.com [https://joannaingram.com] Instagram: @iamjo.ingram [https://instagram.com/iamjo.ingram] LinkedIn: linkedin.com/in/joannaingramconsulting [https://www.linkedin.com/in/joannaingramconsulting/] Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit [https://joannaingram.link/audit] Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst [https://go.joannaingram.com/soulfulcatalyst]

Heather Lawson: Midlife Is Not a Crisis, It's an Invitation

What if midlife isn't a decline, but the moment you finally get to design a life that's actually yours? In this episode of The Soulful Catalyst, I'm joined by Heather Lawson, Founder and Midlife Coach at The Wild Becoming. Drawing on nature as both metaphor and guide, Heather supports women navigating the turning points of midlife with honesty, self-trust, and a deep reconnection to what truly matters. Heather's clients arrive at different ages, some in their mid-thirties, some in their sixties, but what unites them is a moment of reckoning. A redundancy they didn't see coming, a relationship shifting, children growing up, menopause bringing an unexpected identity crisis, or simply that quiet, unsettling question: is this it? Heather creates a space where women can finally put down what they've been carrying and begin to hear themselves again. In her first sessions with a new client, she says she might only say three words. That kind of listening, she explains, is often the catalyst for everything that follows. What I found so compelling about Heather's story is that she's living the very journey she helps others through. After 34 years in corporate life, she left to start The Wild Becoming, retrained as a therapeutic coach, and then, in January of this year, received a breast cancer diagnosis. Rather than derail her, she describes it as a kind of deepening, something that has made her braver, more present with her clients, and more certain than ever that now is always the right time to start 😊. In this episode, we explore: ➤ Why midlife is a season, not a crisis, and how nature offers a different, more generous way to understand where you are ➤ What brings women to Heather's work, from unexpected redundancy and divorce to menopause-related identity shifts and that quiet sense that something has to change ➤ The power of being truly listened to, and why creating a safe space before anything else is the foundation of Heather's approach ➤ The results that become possible, from bold career changes and solo travel to the quieter, equally powerful shift of feeling at peace in your own skin This episode is for any woman who's at a turning point and wondering whether it's too late to want something different. It isn't. Connect with Heather Lawson Website: thewildbecoming.com [https://www.thewildbecoming.com] Instagram: @heather_lawson_wild [https://www.instagram.com/heather_lawson_wild/] TikTok: @heather_lawson_wild [https://www.tiktok.com/@heather_lawson_wild] LinkedIn: linkedin.com/in/heatherlawson1 [https://www.linkedin.com/in/heatherlawson1/] Connect with Joanna Ingram Website: joannaingram.com [https://joannaingram.com] Instagram: @iamjo.ingram [https://instagram.com/iamjo.ingram] LinkedIn: linkedin.com/in/joannaingramconsulting [https://www.linkedin.com/in/joannaingramconsulting/] Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit [https://joannaingram.link/audit] Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst [https://go.joannaingram.com/soulfulcatalyst]