The Stream UK

Episode 26 Meet the Prosumers

In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% [https://sproutsocial.com/insights/data/social-media-connection/#key-findings] of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers. So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care about. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk [http://www.allisonpr.co.uk/].

Episode 25 Twenty Years of A+P: Special episode with Scott Allison

Happy 20th Birthday to Allison+Partners! Yes, a full 20 years ago, Scott Allison and Andy Hardie-Brown sat down to sketch out a plan for a fledgling agency, with a dream to create a new kind of business. Two decades later and Allison+Partners is one of the most exciting names in the PR industry worldwide. From its home in California, Allison+Partners has expanded into more than 30 cities across North America, Europe, the Middle East and Asia. At any time of the day, odds are there will be someone in the world working in an Allison+Partners office (even if some of us are still working remotely). Andrew is joined by extra special guest Scott Allison, founder and CEO of Allison+Partners, to find out more about the agency’s past, present and future. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Episode 24 Thought Leadership: Back to the office

Are you one of the 37% of UK adults who worked from home during the pandemic? Then chances are you’ve started having conversations with your employer about your future of work. Some offices are calling for all workers to return while others are attempting to negotiate a rarely-before-tried system of hybrid work. With so many potential options and pitfalls, this summer’s lifting of covid-19 restrictions presents a major challenge for internal communications professionals. So how can you turn these challenges into opportunities? Andrew is joined by A+P partner and MD UK+Ireland Jim Selman to discuss how brands can manage their transition to new ways of working and become an industry leader. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Episode 23 Digital Advertising: What's hot and what's not

Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up. This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch. Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Episode 22 Tap In: Successful consumer issues hijacking

Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign? This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcast for you. Andrew is joined by A+P London's Emma Poleszuk and Taylor Burke to discuss how brands can really nail the perfect issues hijack. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.