The Superwall Podcast

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. * The first TikTok that drove tens of thousands of signups overnight with zero strategy * Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts * How comments, not views, predict whether a creator will actually convert * Why TikTok outconverts Instagram Reels, and when geography kills your results * Building features designed to look impressive on camera before a single video is filmed * The $100 per 100K views bonus structure keeping hundreds of creators motivated If you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative [https://x.com/kdxcreative] | LinkedIn [https://www.linkedin.com/in/kiran-desai-164325331/] Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth

Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator. In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here [https://www.youtube.com/watch?v=eh1SDHX84vQ]. * Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month * Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal * Using SpyTok to find formats that outperform an account's median by 200x * The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries * Why virality and conversion are two completely separate problems * How to correlate App Store ranking movements directly to specific TikTok posts If you want a repeatable organic system that actually drives installs, this one is required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.  * The 10-minute brainstorm that turned into GlamUp, a million-user app * One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily * How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale * Hard paywall right after onboarding beat explore-first by 50% conversion * Raising prices by 20% and watching conversion go up, not down * Building a creator course where 50% of graduates go viral within two weeks * Why 90% of Nicole's insights came from downloading apps herself, not from X Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal. In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook. * Building an Instagram audience and charging for manual reviews before the app existed * The TikTok batch system that produced a month of content in two hours using Figma and Excel * How a motivation-first onboarding sequence doubled revenue per user overnight * The eight-slide paywall carousel that made the subscription feel like a no-brainer * Photo pack upsells driving 11% of total revenue by targeting high-spending users * Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing If you want to see how product design and distribution combine to scale fast, this one delivers. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS

Alex Vech [https://x.com/vechalex]burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures. In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com [https://screensdesign.com/]. Watch on YouTube. [https://www.youtube.com/watch?v=7JtttjbTRAQ] * The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it * How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators * Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights * Why every ad needs captions: 80% of Instagram users scroll without sound * The green screen + human hook combo that outperforms pure product demos * How 300 owned creator contracts became a key asset in the seven-figure acquisition Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...