The Tactical Entrepreneur

In this episode of The Tactical Entrepreneur podcast, Steve talks about  Business marketing mistakes that can be fatal:  * treating your marketing as an expense, instead of an investment. * not having written a fully worked-out marketing plan that comes along with the budget * targeting the wrong audience * not being unique  * not knowing what competitors are doing * not recognizing how critical your current customers are * having a weak online presence * not knowing marketing metrics   “It's so important to make sure that you know your your numbers and honestly, probably one of the most, if not the most important thing. If you know your numbers, all these other things are going to fall into place.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms [https://sheepdogfirearms.com/] online or reach out directly to Steve at sschabacker@outlook.com [sschabacker@outlook.com].   Check out this podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tactical-entrepreneur/id1569982642] - don’t forget to subscribe, rate, and review!

In this episode of The Tactical Entrepreneur podcast, Steve talks about making sure that your cash flow is on point, focusing on the customers that you have, taking advantage of competition pulling back, and being intelligent with the possible cuts within your business, and much more.   “Usually when everybody in the market is pulling back, it opens up new windows, advertising gets cheaper. There's definitely a chance to go out there and capture some new customers.”     - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms [https://sheepdogfirearms.com/] online or reach out directly to Steve at sschabacker@outlook.com [sschabacker@outlook.com].   Check out this podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tactical-entrepreneur/id1569982642] - don’t forget to subscribe, rate, and review!

In this episode of The Tactical Entrepreneur podcast, Steve talks about the questions entrepreneurs should ask themselves before starting a business, being clear about what you want, and much more.   “Take the time, figure out what it is you want for your business, what it is you want for you or your family within your business. And strongly think about why that matters.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms [https://sheepdogfirearms.com/] online or reach out directly to Steve at sschabacker@outlook.com [sschabacker@outlook.com].   Check out this podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tactical-entrepreneur/id1569982642] - don’t forget to subscribe, rate, and review!

In this episode of The Tactical Entrepreneur podcast, Steve talks about influencer marketing, short videos, social media as a customer service tool, mobile optimization, live experience marketing, and organic marketing.   “So definitely be mindful of where you're always right now and the things you could do to make it better.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms [https://sheepdogfirearms.com/] online or reach out directly to Steve at sschabacker@outlook.com [sschabacker@outlook.com].   Check out this podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tactical-entrepreneur/id1569982642] - don’t forget to subscribe, rate, and review!

In this episode of The Tactical Entrepreneur podcast, Steve talks about testing if you have a job or a business, dividing and teaching your workload to other people, what your endgame should look like and so much more.   “If you have to constantly be involved and you can't pick and choose how you want to be involved, then you have a job.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms [https://sheepdogfirearms.com/] online or reach out directly to Steve at sschabacker@outlook.com [sschabacker@outlook.com].   Check out this podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tactical-entrepreneur/id1569982642] - don’t forget to subscribe, rate, and review!