The Tree Care Business Show

The 10-Minute Video Strategy That's Killing Lead Services for Tree Companies

Jeff Van Meter has been running Top Notch Tree on the South Shore of Massachusetts for 26 years. Of all the tree care companies we work with at TCMS, he has the highest percentage of leads coming from social media. He's doing it in 10 minutes a video. With his phone. No crew, no script, no fancy equipment. In this episode, Jeff walks through exactly what he does — the short job-site videos, the longer FAQ-style content he films with a videographer, the tools he uses to edit and post, and how he thinks about consistency over perfection. We cover: - Why Jeff started doing video and what made him take it seriously - The two-video approach: quick job-site clips vs. longer FAQ content - How he uses AI to generate video topics and captions in seconds - The platforms he posts on — Instagram, Facebook, TikTok, YouTube — and what's different about each one - CapCut: the free editing app he uses to stitch clips together from his phone - How he got comfortable on camera (he'll tell you he's still working on it) - Why "good enough and consistent" beats "perfect and occasional" every time - How TCMS turns his videos into SEO content that shows up in Google search One thing that surprised me in this conversation: Jeff said it best himself — he doesn't care about being known as a TikToker. He just wants people to call for tree work. That clarity is exactly why his approach works. Full show notes, complete transcript, and links to Jeff's YouTube channel: https://treecaremarketingsolutions.com/tree-service-video-marketing-strategy/ --- About Jeff Van Meter: Jeff owns Top Notch Tree, serving the South Shore of Massachusetts since 1999. tntreecare.com | 781-871-8008 The Tree Care Business Show is hosted by Monica Hemingway, founder and CEO of Tree Care Marketing Solutions and a licensed arborist with a Ph.D. in Industrial Psychology. Each episode goes deep into the business, marketing, and growth strategies that actually work for tree care companies — from owners and industry experts who've built real businesses and solved real problems. No fluff. No generic advice. Just straight talk from people who know this industry. New episodes are released regularly. Subscribe so you don't miss one. Find every episode, full transcripts, and show notes at: treecaremarketingsolutions.com/podcast-2/ Follow the show: Apple Podcasts | Spotify | YouTube Facebook: facebook.com/treecaremarketingsolutions