The Upside-Up Marketing Podcast

Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.This makes marketing much easier, and definitely takes away that ick.In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.All over a nice cup of tea 😊