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The Vinci Digital Blogcast

Podkast av Vinci Digital Marketing

engelsk

Business

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Welcome to the Vinci Blogcast, your home for all content from the Vinci Digital Marketing Blog.  This podcast was created to make our written blog content more enjoyable and accessible no matter where or how you enjoy listening to podcasts, and specifically for the visually impaired.

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74 Episoder

episode Episode 78: The Power of Optimizing Voice Search for SEO & FAQs cover

Episode 78: The Power of Optimizing Voice Search for SEO & FAQs

In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.  We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/ [https://www.searchenginejournal.com/featured-snippets-types/] Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/ [https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/]

25. sep. 2020 - 12 min
episode Episode 77: Marketing Tips for Appealing to Conscious Consumers cover

Episode 77: Marketing Tips for Appealing to Conscious Consumers

In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include: * transparency * authenticity * telling a story * starting a real conversation * and creating brand advocates Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/ [https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/] Here are some of the video links we share in the article: * Love Your Melon [https://youtu.be/wU6yD2iXNVM] * Patagonia Fair Trade [https://youtu.be/Q1gIKo0kti4] * Burger King's Impossible Burger [https://youtu.be/ng4C2HMH664] * Ben & Jerry's - Save Our Swirled - Tesla Tour [https://youtu.be/rxo65keoUX0]

16. sep. 2020 - 11 min
episode Episode 75: Web Design 101: 3 Web Design Disasters Your Business Should Avoid cover

Episode 75: Web Design 101: 3 Web Design Disasters Your Business Should Avoid

In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about the Top 10 mistakes small business owners make with their website and how to solve them.  Read the Article: https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/ [https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/] Get the free eBook: https://www.vincidigital.com/top-10-small-business-website-mistakes/ [https://www.vincidigital.com/top-10-small-business-website-mistakes/]

13. nov. 2018 - 10 min
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