The Women in CannaBusiness Podcast

Les mer The Women in CannaBusiness Podcast

The Women in CannaBusiness podcast is a platform dedicated to highlighting the stories of women who are breaking barriers and making significant contributions in the cannabis industry. Hosted by Olivia, a seasoned marketing professional and advocate for women in cannabis, the podcast delves into the journeys of female entrepreneurs, industry leaders, and innovators who are shaping the future of cannabis. Each episode offers listeners a deep dive into the personal and professional experiences of our guests, covering topics such as entrepreneurship, overcoming industry stigma, and the unique challenges faced by women in a male-dominated space. Our mission is to inspire and empower women by showcasing that the cannabis industry is a viable and welcoming space, where skills from other industries are transferable, and the path to success is attainable. The Women in Cannabusiness podcast is more than just conversations—it’s a community that supports and uplifts women striving to make their mark in cannabis. With a growing audience eager to learn and engage, our platform provides a unique opportunity for sponsors to connect with a targeted and passionate demographic. New episodes are released every Tuesday, featuring insightful discussions and stories from some of the most influential women in the industry. Whether you’re already a part of the cannabis community or just curious about the evolving landscape, Women in Cannabusiness offers valuable insights and inspiration for everyone.

#48 - S6:E4 - Shelbie Vasquez: From Brand Ambassador to Multi-Brand Sales & Marketing Leader

In this episode of the Women in Cannabusiness Podcast, Olivia sits down with Shelbie Vasquez, Sales and Marketing professional at Beyond Legends Distribution, to discuss building a career fueled by passion, authentic relationships, and community. Shelbie shares her journey from starting as a Brand Ambassador with Yummi Karma in 2018 to representing a growing portfolio of cannabis brands through Beyond Legends Distribution, including Pretty Dope, Side Hustle, Crave, Daily Dose, Yummi Karma, and High Gorgeous. Along the way, she reflects on how sales, marketing, networking, and storytelling have shaped her career and opened doors throughout the industry. In addition to her work in distribution and brand development, Shelbie is also a podcast host with Respect My Region, where she spotlights the people, brands, and stories driving cannabis culture forward. Together, Olivia and Shelbie discuss balancing full-time work with podcasting, the importance of building genuine connections, and what it means to create opportunities for women in a traditionally male-dominated industry. Shelbie also shares the advice she would give her younger self and why staying passionate about the plant and the community has led to a career she truly loves. Whether you're just entering the cannabis industry, building your personal brand, or looking to grow your career, this episode is a reminder that curiosity, consistency, and authentic relationships can take you further than you ever imagined. In this episode, you'll hear about: * Shelbie's career journey from Brand Ambassador to Sales & Marketing * Working with brands including Pretty Dope, High Gorgeous, Yummi Karma, and more * Building a career across multiple cannabis brands through Beyond Legends Distribution * Balancing a full-time career while hosting an industry podcast * The value of networking and authentic relationship-building * Supporting women and creating community within cannabis * Advice for young professionals entering the industry * Why staying passionate about your work can open unexpected doors If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone who is building their own career in cannabis. About Beyond Legends Distribution Beyond Legends Distribution connects innovative cannabis brands with retailers across California through wholesale distribution, sales, and strategic marketing support. Their family of brands includes Pretty Dope, Side Hustle, Crave, Daily Dose, Yummi Karma, and High Gorgeous, helping consumers discover premium products while giving emerging brands the support they need to grow. Follow Shelbie: @shlebie.xoxo [https://www.instagram.com/shelbie.xoxo] Follow We R Legends: @beprettydope [https://www.instagram.com/beprettydope/?hl=en] This episode is sponsored by CannaWorld Launching a cannabis brand is hard. Driving sell-through and securing re-orders is even harder. CannaWorld is a premier wholesale brokerage and cannabis marketing agency dedicated to helping brands successfully launch and scale in legal markets. Beyond traditional brokerage, CannaWorld provides experienced brand ambassadors, sales representatives, budtender education, retail activations, and consumer marketing that help products move off the shelf—not just onto it. By integrating directly with retailers, dispensary staff, budtenders, and consumers, CannaWorld creates the awareness and urgency brands need to drive long-term retail success. The team proudly prioritizes women-owned, LGBTQ+, local, and minority-owned brands across every legal market. Learn more at ShopCannaWorld.com [https://shopcannaworld.com/] or call 508-813-7963.

23. juni 2026 - 16 min