Theory of Why

E35 | Keeping It Real with Sommer Poquette

How has the modern advertising agency evolved? Today, Rob sits down with Sommer Poquette, Founder and CEO of Keep It Real Social. As a fellow agency owner, Sommer talks with Rob about her startup story, how her agency has evolved, and how small business owners should think about utilizing agencies for their marketing and creative objectives.   Guest Info: Keep It Real Social  * Website [https://keepitrealsocial.com/] * Instagram [https://www.instagram.com/keepitrealsocial/]  * Facebook [https://www.facebook.com/keepitrealsocial] * Podcast [https://smallbizbigwins.podbean.com/]  * YouTube [https://www.youtube.com/@smallbizbigwins/featured] Sponsor Info: * KeyBank Website [https://www.key.com/personal/index.html] * CGC Water Treatment [https://cgcwater.com/home-zipcode-carolinas/?utm_location=NC&campaignid=12478891659&adgroupid=121669607267&creative=630798232553&matchtype=e&network=g&device=c&keyword=cgc%20water&utm_location=NC&gclid=CjwKCAjwp6CkBhB_EiwAlQVyxXd87vDrqrvUv6tnJTkAhJTZaYPQnpo0aj4Zu6iGch0Dk74EVaoeqhoCE50QAvD_BwEhttps://cgcwater.com] * Instagram [https://www.instagram.com/kineticocgc/] * Facebook [https://www.facebook.com/cgcmichigan] Theory of Why:  * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast]  * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ] Wayne Media Group: * Wayne Media Website [https://waynemedia.com/] * Speakeasy Website [https://www.speakeasynetwork.com/] * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast/] * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ]

E34 | 10 Questions to Ask Yourself as a Business Owner

On this week's episode Rob takes you through 10 questions that you should ask yourself as a business owner that will help you to be successful in the years to come. Let's get into it Sponsor Info: * KeyBank Website [https://www.key.com/personal/index.html] * CGC Water Treatment [https://cgcwater.com/home-zipcode-carolinas/?utm_location=NC&campaignid=12478891659&adgroupid=121669607267&creative=630798232553&matchtype=e&network=g&device=c&keyword=cgc%20water&utm_location=NC&gclid=CjwKCAjwp6CkBhB_EiwAlQVyxXd87vDrqrvUv6tnJTkAhJTZaYPQnpo0aj4Zu6iGch0Dk74EVaoeqhoCE50QAvD_BwEhttps://cgcwater.com] * Instagram [https://www.instagram.com/kineticocgc/] * Facebook [https://www.facebook.com/cgcmichigan] Wayne Media Group: * Wayne Media Website [https://waynemedia.com/] * Speakeasy Website [https://www.speakeasynetwork.com/] * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast/] * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ]

E33 | Can a Checklist Change Your Business? | 2008

In 2008, 8 different hospitals implemented a simple checklist with the overall goal to cut down on surgical related deaths. The results? The checklist helped reduce deaths by 47%. How could a simple checklist help your business? Let's get into it! Sponsor Info: * KeyBank Website [https://www.key.com/personal/index.html] * CGC Water Treatment [https://cgcwater.com/home-zipcode-carolinas/?utm_location=NC&campaignid=12478891659&adgroupid=121669607267&creative=630798232553&matchtype=e&network=g&device=c&keyword=cgc%20water&utm_location=NC&gclid=CjwKCAjwp6CkBhB_EiwAlQVyxXd87vDrqrvUv6tnJTkAhJTZaYPQnpo0aj4Zu6iGch0Dk74EVaoeqhoCE50QAvD_BwEhttps://cgcwater.com] * Instagram [https://www.instagram.com/kineticocgc/] * Facebook [https://www.facebook.com/cgcmichigan] Wayne Media Group: * Wayne Media Website [https://waynemedia.com/] * Speakeasy Website [https://www.speakeasynetwork.com/] * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast/] * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ]

E32 | Navigating the Waters of Net New Harbors | 2023

There are two things that are true about most businesses: their customers, or potential customers are terrified to call you, and all the different ways that they can access your business are branded differently. Those two things are true in most companies. How can you ensure that you're not on the list of the majority. Let's get into it! Theory of Why Socials: * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast] * Youtube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ] Sponsor Info: * KeyBank Website [https://www.key.com/personal/index.html] * CGC Water Treatment [https://cgcwater.com/home-zipcode-carolinas/?utm_location=NC&campaignid=12478891659&adgroupid=121669607267&creative=630798232553&matchtype=e&network=g&device=c&keyword=cgc%20water&utm_location=NC&gclid=CjwKCAjwp6CkBhB_EiwAlQVyxXd87vDrqrvUv6tnJTkAhJTZaYPQnpo0aj4Zu6iGch0Dk74EVaoeqhoCE50QAvD_BwEhttps://cgcwater.com] * Instagram [https://www.instagram.com/kineticocgc/] * Facebook [https://www.facebook.com/cgcmichigan] Wayne Media Group: * Wayne Media Website [https://waynemedia.com/] * Speakeasy Website [https://www.speakeasynetwork.com/] * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast/] * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ] Have any questions about the show? Contact us at: start@waynemedia.com [start@waynemedia.com]

E31 | Say Goodbye to Chaos and Map Your Way to Success | 2017

In this episode Rob talks about the importance of having a written plan for your business. It doesn't matter what industry you're in, if you don't have a map that tells you where you're going, you'll get lost pretty quick.   Sponsor Info: * KeyBank Website [https://www.key.com/personal/index.html] * CGC Water Treatment [https://cgcwater.com/home-zipcode-carolinas/?utm_location=NC&campaignid=12478891659&adgroupid=121669607267&creative=630798232553&matchtype=e&network=g&device=c&keyword=cgc%20water&utm_location=NC&gclid=CjwKCAjwp6CkBhB_EiwAlQVyxXd87vDrqrvUv6tnJTkAhJTZaYPQnpo0aj4Zu6iGch0Dk74EVaoeqhoCE50QAvD_BwEhttps://cgcwater.com] * Instagram [https://www.instagram.com/kineticocgc/] * Facebook [https://www.facebook.com/cgcmichigan] Wayne Media Group: * Wayne Media Website [https://waynemedia.com/] * Speakeasy Website [https://www.speakeasynetwork.com/] * Instagram [https://www.instagram.com/theoryofwhypodcast/] * Facebook [https://www.facebook.com/theoryofwhypodcast/] * YouTube [https://www.youtube.com/channel/UCGXLmm6HxlgqFkZbxpkauuQ]