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Today & Tomorrow by Diplomatic World

Podkast av We guide you to the future

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Once a month “Today & Tomorrow talks about the world of tomorrow and how trends and technologies of today are going to influence the world to come. The podcast is open for expert guests from diplomacy, society and business, who will be invited to join the debates as everybody is from the audience. The podcast is hosted by Dieter Brockmeyer, cofounder of the Diplomatic World Institute and director of innovation and the Innovation Profiler Alexander Pinker.

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episode Episode 18: How Nations Become Brands with Haya Mvita cover

Episode 18: How Nations Become Brands with Haya Mvita

“Made in Germany” or “Habibi, come to Dubai” are known brandings of a nation. However, Nation Branding is often mistaken for marketing, but in reality it goes much deeper, says Haya Mvita, who leads this field at the Diplomatic World Institute in Brussels. It is about building long-term trust, not only in a country’s external relations, but also within the nation itself. Especially in times of global transformation, further accelerated by technological progress, nation branding is becoming increasingly important. In conversation with Dieter Brockmeyer and Alexander Pinker, she explores the full spectrum of what this concept entails, including the role of AI and innovation as new soft- or smart power. She proposes the term Structural Power as new category instead. Potentially transformative and not without risk for International Relations are big tech-companies developing a kind of competitive sovereignty of their own.

2. april 2026 - 1 h 0 min
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