Copy Kit

What Does It Take To Make Your Copy Pop? ('Pop' Discussion)

You came up with a genius business idea. It’s a sure-fire winner. Now you just need to get those investors on board so you can get the cash you need and get your idea off the ground. And you’ll get those investors by… showing them some graphs? Describing your 6- and 12-month business plans? No. This will not work. What you need to do is to craft a pitch that will POP! Pop! is a guide to getting your idea to stand out, instantly. It’s a framework and a list of techniques to help you quickly and easily generate a name, tagline, subheadings and other marketing materials using simple, repeatable steps. If you’re an experienced copywriter, you may think that you’ve moved beyond Pop!, but in this episode of the Copy Kit Podcast, copywriters Sarah and Nicole share their thoughts on the book and the new techniques they learnt from it. Tune in to hear their favourite Pop! Exercises, plus Sarah’s angst about naming her business. If you enjoyed this episode, make sure you’re subscribed to the Copy Kit Podcast so you catch next week’s episode, which will feature Nicole and Sarah’s first ever live copy rap battle! Timestamps [0:30] Welcome to this episode’s book: Pop! by Sam Horn [2:15] Nicole gives a quick summary of Pop! [7:00] How Pop! helps copywriters explain their job to their families [8:30] Nicole unpacks the first ‘P’ of Pop!: Purposeful [10:20] O stands for Original [11:20] And the second P stands for Pithy [12:25] Why do you need to fill in Pop’s W9 list for the book to work? [16:30] How to get the most out of Pop! [19:05] Sarah outlines the exercises listed in Pop! [21:45] Is Pop! the antidote to AI? [25:15] Sarah and Nicole each share their favourite technique from Pop! [30:35] How do you know when you’ve come up with the right product name or tagline? [39:45] Nicole gives her three implementation points [43:05] And Sarah outlines her three implementation points [48:30] What are the rules of a Copy Rap Battle? Links and Resources Related To This Episode Buy your copy of [https://samhorn.com/product/pop/]Pop! [https://samhorn.com/product/pop/] by Sam Horn [https://samhorn.com/product/pop/] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.trieditcopy.com/membership] Check out our website [https://www.trieditcopy.com/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

Influence In Action: How Copywriters Can Use Cialdini's Tactics Ethically ('Influence' Follow-Up)

Ask any big copywriter to name a book that inspired them, and it’s pretty much guaranteed that their top 10 list will include Robert B. Cialdini’s Influence. It’s the daddy of marketing. But are you ready to read it? And if you do, will you ever be the same afterwards? In this follow-up episode, copywriters Nicole and Sarah and special guest case study specialist Rob Beadle share how they got on with applying the principles of Influence to their work. They unveil instances of Influence in their daily lives and give their perspective on how persuasion can be ethical. Listen out for Rob’s lesson on how to create social proof for a product you’ve not yet launched and Nicole’s innovative tactic to use reciprocation in a way that doesn’t feel icky—and isn’t another lead magnet. If this episode of Copy Kit got you interested in Influence, please reach out and let Nicoke and Sarah know! You can check out links to the Copy Kit Membership below and find examples of Influence in Sarah and Nicole’s work and copywriting businesses. Subscribe to the podcast to catch the next episode with another analysis of a book about copywriting. Timestamps [0:40] Welcome back to the podcast, Rob Beadle! [1:50] How Crocs use Influence to get us to buy their shoes, plus other instances of Influence IRL [7:10] Rob recaps his implementation points and covers his experiment with the contrast principle [13:30] How can you get social proof for a product or service you’ve not launched yet? [18:30] Rob defends himself against the principles of Influence [22:00] Ethical marketing tactics for online service providers and sellers of physical goods [27:10] Nicole’s first implementation point: How can we use reciprocity without creating *another* lead magnet? [33:35] Commitment and consistency as a marketing tool [36:40] World first: A live copy walk-through on the podcast! [40:50] Sarah unpacks pitching with commitment and consistency [47:05] But what actually is social proof? [54:45] Following Cialdini’s call to arms [1:00:35] Who should read Influence? Links and Resources Related To This Episode Buy your copy of [https://www.influenceatwork.com/store-new/]Influence [https://www.influenceatwork.com/store-new/]by [https://www.influenceatwork.com/store-new/] https://www.influenceatwork.com/store-new/Robert B. Cialdini [https://www.influenceatwork.com/store-new/] Check out Rob Beadle’s website [https://robbeadle.co.uk/] Connect with Rob on LinkedIn [https://www.linkedin.com/in/robbeadleuk/] Sarah’s Commitment And Consistency Pitch [https://docs.google.com/document/d/1DADzazmBYbKluwJ-tItzFrE5ALvZgiNg4gP5J73G03Y/edit?usp=sharing] Sarah’s non-traditional social proof LinkedIn post [https://www.linkedin.com/posts/sarah-hopkinson_steven-barlett-ignores-the-rumble-in-his-activity-7371562480621420544-c7nE?utm_source=share&utm_medium=member_desktop&rcm=ACoAABPTMNQBVLy3H-K1WGaeEV8sAf0_xMH2vz4] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.trieditcopy.com/membership] Check out our website [https://www.trieditcopy.com/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

BACK AGAIN! Learn Copywriting Hacks From The Greats (PLUS Huge Announcement)

THEY’RE BACCCCCCKK!! Season 3 of the podcast starts off with a bang as Nicole and Sarah share updates on their lives and copywriting businesses. The biggest update is one you’ll have already noticed as the podcast is changing names! Tune in to hear the logic behind the new name and to see if there’s an opportunity for the feline in your life to take centre stage on the pod. The first full episode of the season is also out today, so subscribe to the Copy Kit podcast and jump on over to the next episode to learn more from the copywriting greats. Timestamps [0:25] Welcome back, gang!! Thanks and merriment to all [0:55] What Nicole’s been up to in her break [1:50] Nicole and Sarah: The original podcast survivors [2:45] What’s new in your business? [4:40] Aaaaaaaand what’s new for season three? Guests and books [9:45] Big news!! Tried It becomes Copy Kit! [11:50] Do you want your cat on the pod? Get in touch! [13:30] See you in season 3! Links and Resources Related To This Episode Apply to be a guest on the pod [https://www.trieditcopy.com/apply-to-guest] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.trieditcopy.com/membership] Check out our website [https://www.trieditcopy.com/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

How Copywriters Use Influence: Cialdini's Legendary Marketing Bible ('Influence' Discussion)

How many decisions do you make in a day? From the moment we wake up (and decide whether or not to hit the snooze button), our brains are overwhelmed with decisions, big and small. So it’s no wonder that sometimes, we take our minds offline and let someone else do the deciding for us through the form of influence. And that’s the book that Sarah and Nicole are reading today. The Copy Kit Podcast is back with a bang for season three and your hosts Nicole and Sarah chose a book that they both admired and feared. If you’ve been in copywriting for longer than a hot minute, you’ll know that Robert B Cialdini and his principles of influence rule the roost when it comes to persuading customers that yours is the offer they want to buy. Often cited but seldom read, Sarah and Nicole decided to tackle the book with their friend and fellow copywriter and star guest Rob Beadle. In this episode, you’ll hear them unpack the principles of Influence, discuss how they show up in our daily lives, examine how Influence intersects with copywriting and share their implementation points for the next episode. If you’d like to catch that episode, subscribe to the Copy Kit Podcast. You have been influenced. Timestamps [0:40] Welcome to Copy Kit’s special guest Rob Beadle! [1:25] Nicole introduces this episode’s book, Influence [8:10] Nicole unpacks Cialdini’s Click-Run theory [12:15] How the book works [14:10] Rob introduces the seven principles of influence, beginning with Reciprocation and Liking [18:05] Rob’s favourite principle: Social Proof [20:40] Back to the Future Social Proof [21:50] Cialdini’s principle of Authority [25:40] The psychological pressure that comes with the principle of Scarcity [29:30] The sixth principle of influence: Commitment and Consistency and how it shows up in Copy Kit [32:35] Cialdini’s bonus principle of Unity. Does it apply to copywriting? [35:45] The hidden levers behind using social proof in case studies [43:25] Is Reciprocity dead in copywriting? [47:10] Why we need to protect the principles of Influence [53:15] AI and Influence: does AI use the principles of Influence on us? [55:50] Implementation points: Nicole shares her goals [57:35] Rob gives his implementation points [1:01:40] And Sarah outlines her implementation points Links and Resources Related To This Episode Buy your copy of [https://www.influenceatwork.com/store-new/]Influence [https://www.influenceatwork.com/store-new/]by [https://www.influenceatwork.com/store-new/] https://www.influenceatwork.com/store-new/Robert B. Cialdini [https://www.influenceatwork.com/store-new/] Check out Rob’s Beadle’s website [https://robbeadle.co.uk/] Connect with Rob on LinkedIn [https://www.linkedin.com/in/robbeadleuk/] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.trieditcopy.com/membership] Check out our website [https://www.trieditcopy.com/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

Season Two Wrap-Up Party: This Season's *Crunchiest* Episode

Welcome to the last episode in season two of the Tried It podcast, also known as the crunchiest episode of the season! Today, Sarah and Nicole step back and reflect on everything that’s happened since they started recording the season, approximately 10,000 years ago.  You’ll hear how season two’s books have impacted Nicole and Sarah’s businesses and how Sarah’s adapted her Homework For Life process to help her keep up the daily writing habit. Both hosts share big news from their businesses, including Nicole’s long-awaited launch of her brand-new website [https://www.getcopytherapy.com/] and newsletter [https://www.getcopytherapy.com/curious-eyes-only]! And since we’re all here for fun as well as for work, there are some fun life updates, from new pets to delicious breakfast recipes.  If you’ve made it this far, thanks so much for following along with the Tried It team, the talented authors and the wonderful guests of season two. The podcast will be back for a third season and there will even be the opportunity to feature as a guest so fill out the form [https://www.trieditcopy.com/apply-to-guest] if you’re interested. Sarah and Nicole would love to hear from you! And if you can’t wait until season three to get more Tried It in your life, check out the podcast membership [http://v] for ambitious copywriters looking to upskill and grow their businesses.  Timestamps [0:30] Welcome to the wrap-up episode, y’all! [1:20] How Nicole feels from 10,000 years ago to now: Important work updates  [3:45] Let’s celebrate Nicole’s new website and newsletter! [6:10] And there’s another new newsletter in town! Sarah introduces her new concept [13:15] How season two’s books helped Sarah and Nicole work on their businesses [15:40] The “mental gymnastics” of beating AI and breaking out of comfort zones  [20:35] Nicole’s fun rat-shaped life updates  [21:20] The *crunchiest* part of the episode [23:55] Sarah’s fun life update  [25:55] How Sarah’s updated Homework For Life to help keep her habit consistent [27:40] What changes in your life when you start doing Homework For Life  [32:00] Big announcement: There will be a season three of the podcast! [33:50] Lonely without the pod? Try out the Tried It membership!  [35:35] Thanks for hanging with the Tried It team! Links and Resources Related To This Episode Nicole’s granola recipe [https://docs.google.com/document/d/1CR8eI7yaIXBNAUQ4faDIEHoHDzkFQlmdSYvXjTm-Myk/edit?tab=t.0] The granola recipe that Sarah uses and hardly modifies at all, so full credit to Cookie and Kate for this one [https://cookieandkate.com/healthy-granola-recipe/] The Tried It Storyworthy Discussion episode [https://www.trieditcopy.com/trieditpodcast/episode/27d2360a/become-a-better-copywriter-by-mastering-storytelling-storyworthy-discussion] The Tried It Storyworthy Implementation episode [https://www.trieditcopy.com/trieditpodcast/episode/2c08c1ca/a-simple-daily-exercise-to-help-copywriters-level-up-in-the-ai-era-storyworthy-follow-up] Are you brave enough to guest on the podcast? [https://www.trieditcopy.com/apply-to-guest] Stay In Touch With The Tried It Team Join the Tried It Membership here [https://www.trieditcopy.com/membership] Check out our website [https://www.trieditcopy.com/] Email: podcast@trieditcopy.com Well hello there, copywriting friend!  This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.  We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.  Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.  And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits:  Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/