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What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox. Sara is one of the leading experts in social media and digital marketing in Sweden and has taught...

Six years have passed since Erika Hall published Just Enough Research. Recently she’s released an updated second edition. We took the opportunity to talk to her about research. What exactly is research and how do we know we’ve done enough of it? We talk about making sure you’ve got clear business goals before doing any...

Episode 228 is a link show. James and Per discuss two articles that have grabbed their attention – this time the articles are: The Aesthetic-Accessibility Paradox and Three Principles for Designing Machine Learning-Powered Products. Article one is The Aesthetic-Accessibility Paradox by Anthony Tseng. This controversial and misleading article argues that designs can be “too accessible”...

In this classic interview from 2015, we talk to Lori Cavallucci and Amy Silvers to learn more about imposter syndrome – what is it and how it effects us. Why does our branch in particular seem to suffer from it? What can we do to deal with it and can it be a good thing...

How is improvisation, or improv as it’s known, be relevant to those of us working with UX? Mike Gorgone joins us for an entertaining look into how it’s useful and how you can practice it. We learn how improv can help with creative thinking, team building, meetings, but also listening and building trust. Mike shares...