Forsidebilde av showet Varato's Digital Transformation Podcast

Varato's Digital Transformation Podcast

Podkast av Varato

engelsk

Business

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Les mer Varato's Digital Transformation Podcast

Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.

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42 Episoder

episode Unlocking the Power of Data in E-commerce Folkert Elzinga cover

Unlocking the Power of Data in E-commerce Folkert Elzinga

In this episode of the Varato podcast, Folkert Elzingha from Young Dogs discusses the evolution of e-commerce, the importance of data, and the challenges faced in B2B versus B2C environments. He emphasizes the need for businesses to recognize their data as a valuable asset and the risks associated with vendor lock-in in SaaS platforms. The conversation also touches on the significance of partnerships in business, the future of AI, and the importance of data security.Chapters00:00 Introduction to Folkert Elzingha and Young Dogs02:55 The Evolution of E-commerce and Headless Technology05:55 The Importance of Data in E-commerce08:37 Real-life Examples of Data Centralization11:52 B2B vs B2C: Different Challenges and Solutions14:31 The Role of Relationships in B2B Sales17:34 Custom Solutions vs. SaaS Platforms20:40 The Strangler Pattern in Software Development23:41 The Value of Partnership in Business26:35 Navigating SaaS and Data Ownership29:47 The Future of Data and AI in Business32:39 The Risks of Vendor Lock-in35:39 The Importance of Data Security38:28 The Transition of Generational Management41:39 The Future of Work and AI44:40 Closing Thoughts and Personal Reflections

17. okt. 2025 - 58 min
episode Navigating the Future of E-commerce with AI with Brent Peterson cover

Navigating the Future of E-commerce with AI with Brent Peterson

In this episode of the VARATO Podcast, host Matt Harris speaks with Brent Peterson, an expert in e-commerce and AI. They discuss Brent's work on a branding engine for e-commerce, the importance of content in online stores, and the future of e-commerce in the age of AI. Brent shares insights on how businesses can prepare for the evolving landscape of online shopping, the potential hype surrounding AI, and the operational efficiencies that AI can bring. The conversation also touches on the governance of AI and the future of major technology companies.Chapters00:00 Introduction to Brent Peterson and His Work01:54 Branding and E-commerce Insights05:32 The Future of E-commerce and AI11:50 The Role of AI in Search and Shopping14:52 Preparing for AI in Business19:49 The Hype Around AI and Its Future26:46 Operational Efficiency and AI Governance

26. sep. 2025 - 32 min
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