Forsidebilde av showet Video Mavericks: The Small Business Video Marketing Podcast

Video Mavericks: The Small Business Video Marketing Podcast

Podkast av Workshop Media

engelsk

Business

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Les mer Video Mavericks: The Small Business Video Marketing Podcast

"Video Mavericks" is a podcast designed to empower small business owners with the knowledge, tools, and inspiration they need to take control of their video marketing. Led by the video production and content marketing experts at Workshop Media, this podcast provides actionable insights, expert advice, and authentic stories that help small business owners connect with their audience, build their brand, and drive real business growth.

Alle episoder

44 Episoder

episode Validate your claims with this AMAZING asset | Ep 42 cover

Validate your claims with this AMAZING asset | Ep 42

What makes testimonial videos so powerful for businesses, nonprofits, and brands? In this episode of the Video Mavericks Podcast, Brett Cottrell and Jeff Branch dive deep into the art of social proof through video. From polished cinematic interviews to authentic user-generated content, testimonials help businesses validate their claims, connect emotionally with audiences, and strategically target the right customers. Brett and Jeff unpack creative ways to structure testimonials, how to align them with your brand goals, and why they’re more effective than written reviews alone. You’ll learn: • Why testimonials create trust and credibility. • Different styles of testimonial videos (cinematic, UGC, story-driven, 80/20 method). • How to strategically use testimonials for sales, recruiting, fundraising, and brand storytelling. • Ethical ways to ask for and curate testimonials without losing authenticity.• How testimonials can reveal opportunities to improve your business. If you’ve ever wondered how to get your customers (or donors, or team members) to sing your praises on camera - and how to use that content to win trust and drive results - this episode is for you. Don’t forget to subscribe for more insights on video marketing, strategy, and storytelling.

3. okt. 2025 - 30 min
episode How to Build Trust & Boost Conversions with Explainer Videos | Ep 41 cover

How to Build Trust & Boost Conversions with Explainer Videos | Ep 41

In Episode 41 of Video Mavericks, we dive deep into the power of explainer videos. We cover: • What explainer videos are (and why they matter) • How they remove friction for customers and clarify complex processes • Creative approaches – from whiteboard animations to story-driven explainers • Real-world examples, including service industries like landscaping • How explainers can be used both pre-sale and post-sale to build trust and increase conversions Whether you’re a business owner, marketer, or creative, this episode will help you rethink how simple, clear videos can elevate your brand and customer experience. Don’t forget to subscribe for more insights on video strategy and storytelling. #ExplainerVideo [https://www.youtube.com/hashtag/explainervideo] #VideoMarketing [https://www.youtube.com/hashtag/videomarketing] #BusinessGrowth [https://www.youtube.com/hashtag/businessgrowth]

25. sep. 2025 - 17 min
episode How to Tell Your Brand Story (and Why It Drives Growth) | Ep 40 cover

How to Tell Your Brand Story (and Why It Drives Growth) | Ep 40

Your brand story is more than your “About Us” page. It’s the mission, vision, and values that shape how customers see you and why they choose you over competitors.In this episode of Video Mavericks, Jeff and Brett break down brand storytelling for small businesses and explain how to make your story consistent across every touchpoint.You’ll learn:• What a brand story really is (and isn’t)• How mission, vision, and values connect to storytelling• Why consistency builds trust across websites, videos, and customer interactions• Real brand story examples from Nike• How to apply your story in marketing, video, and employee cultureWhether you’re creating a brand video, training new employees, or planning your social content, your brand story should guide every decision.Subscribe to Workshop Media for weekly video marketing insights.Want help unpacking your story? Join our Brand Storytelling Workshop at https://brandstoryworkshop.comGet even more actionable strategies with our Free Small Business Video Marketing https://workshopmedia.co/playbook#VideoMarketing #SmallBusinessGrowth #VideoStrategy #VideoProductionTips #VideoMavericks #WorkshopMedia #MarketingROI

19. sep. 2025 - 19 min
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