What Happens in Marketing

What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship

🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparency, innovation, and client success. With a strong focus on cookie-less targeting, dynamic creative, and real transparency in data, this episode unpacks some of the most pressing and exciting shifts happening in marketing today. It’s a must-listen for marketers, agency professionals, and tech-driven brands looking to make smarter media investments. 🔍 Significant Topics Covered * What makes Crimtan different in a crowded programmatic space * Why cookie-less targeting matters—and how Crimtan is doing it * How dynamic creative actually works when it’s built into your tech stack * Why transparency is the new must-have in programmatic advertising * The rise of Connected TV, Digital Out-of-Home, and smarter retargeting * Why some marketers are pulling spend from Meta and leaning into more controlled environments * The importance of mentorship, values, and personal discipline in long-term career success * Real examples of brand ROI skyrocketing through tailored campaigns * How Crimtan builds lasting client loyalty through performance and trust 💬 Key Quotes from Chad Reelfs > “Programmatic is the original AI—data-driven, machine learning-based, and results-focused.”“What you do daily directs your destiny.”“Transparency builds trust. We show clients exactly what’s working—no black box.”“Most people want more traffic. But what you really want is the right traffic that converts.”“When you solve problems instead of pushing product, the loyalty follows.”“You’re either showing clicks and impressions or you’re showing results. We focus on results.”“Success is fun. But success with significance—where you’re giving back—that’s the real win.”

The evolution of sports betting for Las Vegas

Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future.

Super Las Vegas - Bringing the Big Game to life in Sin City

Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas.  We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market.

The Future of Local Innovation

Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs.  We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley.  Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it.

Future-Proofing DE&I: Insights for Brands & Marketers in 2024 and Beyond

As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of Majority Agency, as we discuss what the future can hold for DE&I efforts across brands and how to weave those efforts into the fabric of your company.  Listen for key takeaways and valuable insights that will help you recognize the opportunity of making DE&I not just an intiative but a part of your business in 2024 and beyond.