What's Underfoot: A Flooring Podcast

How AI Is Changing the Future of Flooring with John Weller

In this episode of What’s Underfoot, Tony Wright sits down with John Weller, Chief Innovation Officer at Cyncly Flooring, for a conversation on innovation, leadership, and the future of the floor covering industry. John shares how his career evolved from working inside the flooring business to helping shape the industry’s digital transformation. From the early days of dealer websites to the rise of AI, John offers valuable perspective on how technology is changing the way flooring businesses connect with customers. The conversation also explores leadership, communication, generational differences in business, and why storytelling still matters in selling flooring. John explains why AI may not replace the human side of the industry, but instead help bring back product value, customer connection, and a stronger story behind the sale. For flooring dealers, suppliers, manufacturers, and business leaders looking ahead, this episode offers a timely look at what comes next.

Meet Brian Preuss, the New Voice of What’s Underfoot

In this episode of What’s Underfoot, Tony Wright sits down with Brian Preuss, the newly named President of AHSG and Commercial USA and the next host of the podcast. Brian shares his journey through the flooring industry, from his early days in distribution and manufacturing to stepping into leadership with AHSG and Commercial USA. The conversation covers his leadership philosophy, the importance of strong relationships across the industry, what makes the AHSG and Commercial USA network unique, and what members and industry partners can expect moving forward. Tony and Brian also discuss the value of investing in people, supporting the next generation of flooring professionals, strengthening connections between members and supplier partners, and building on the foundation already in place. This episode offers a meaningful introduction to Brian’s leadership style, industry perspective, and vision for the future of What’s Underfoot.

Southwind’s Drew Hash on Adaptability, Leadership, and the Future of Flooring

Tony Wright, President of American Home Surfaces Group & Commercial USA, sits down with Drew Hash, President & CEO of Southwind Building Products, for a conversation about leadership, relationships, adaptability, and a career built in the floor covering industry. Drew shares how he first found his way into flooring, the mentors and experiences that shaped his leadership style, lessons learned from missed opportunities, and what he believes dealers should be paying attention to in today’s changing market. The episode also brings plenty of personality, from North Alabama football and Muscle Shoals music to early morning routines and Drew’s genuine love for the industry.

What Today’s Customers Expect from Design | Jennifer Farrell

In this episode of What’s Underfoot, we’re joined by Jennifer Farrell—award-winning interior designer, television host, and a leading voice in modern design. With more than two decades of experience across interior design, television, and product development, Jennifer shares a practical perspective on what drives long-term success—and how customer expectations around design have evolved. In this conversation, we cover: * The three drivers behind lasting success: timing, talent, and tenacity * How design media has reshaped the way people think about their homes * Why great design goes beyond visuals—and what it takes to execute it well * The role of AI in design, and where it falls short Jennifer will also be joining us as a featured speaker at the upcoming AHSG & Commercial USA Member Summit. If you’re focused on staying relevant in a changing market, this is a conversation worth your time.

Dan Butterfield on Leadership, Strategy, and Long-Term Growth in the Flooring Industry

In this episode of What’s Underfoot, Dan Butterfield, Vice President of New Residential Multifamily at Daltile, shares insights from more than 30 years in the flooring industry. Dan discusses how success evolves over the course of a career, the importance of shifting from tactical execution to strategic thinking, and how leaders can better position their businesses for long-term growth. The conversation also explores emerging opportunities in the market and how a customer-first mindset can drive stronger outcomes. This episode offers practical perspective for anyone focused on building a more resilient and forward-thinking business.