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Woah! That was good

Podkast av The Woah Films

engelsk

Business

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This is Woah! That was good. The podcast for the marketers by the marketers.

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17 Episoder

episode AI, Deepfakes, and the Dying Star: Can India's Storytellers Survive the Next 5 Years? cover

AI, Deepfakes, and the Dying Star: Can India's Storytellers Survive the Next 5 Years?

Sandeep Marwah, the founder who built Noida Film City before the 'Creator Economy' existed, joins us for a rare conversation that redefines the future of Indian cinema. This is the blueprint for how local talent must evolve to achieve global dominance.3 Solutions from India's Creative Visionary: * Stop Celebrating Struggle: The urgent need to pivot from passionate artist to sustainable creative entrepreneur by mastering IP, royalties, and the business of art. * The South India Strategy: What regional blockbusters are doing better than Bollywood to blend regional emotion with cinematic Universes that rival Hollywood scale. * The Deepfake Ticking Clock: A hard look at the ethics of AI digitally resurrecting dead actors. Marwah advises talent on the new rules they must set now to control their digital likeness and legacy. This episode is a survival guide for every creator, filmmaker, and entrepreneur.Liked this? Hit Like & Subscribe! Share your thoughts in the comments!#SandeepMarwah [https://www.youtube.com/hashtag/sandeepmarwah] #NoidaFilmCity [https://www.youtube.com/hashtag/noidafilmcity] #AAFT [https://www.youtube.com/hashtag/aaft] #IndianCinema [https://www.youtube.com/hashtag/indiancinema] #Deepfakes [https://www.youtube.com/hashtag/deepfakes] #GlobalStorytelling [https://www.youtube.com/hashtag/globalstorytelling] #CreativeEntrepreneur [https://www.youtube.com/hashtag/creativeentrepreneur]

17. des. 2025 - 48 min
episode Consumer Behavior Decoded: Packaging, Retail & Quick Commerce with Manoj Singh cover

Consumer Behavior Decoded: Packaging, Retail & Quick Commerce with Manoj Singh

Should your product go all-in on quick commerce or fight for space on the retail shelf? In this episode, Manoj Singh, CMO of Cornitos (ex-Organic India, Chaayos, Mother Dairy), joins Divanshi Gupta to decode the toughest marketing choices for modern FMCG brands. From wellness teas to tortilla chips, Manoj has built brands that understand Indian consumers’ taste, trust, and triggers. Here’s what we cover: Key Takeaways: * Is quick commerce really beneficial—or just hype? * The dos and don’ts of product launches in India * How to make your packaging look premium (without overspending) * The psychology of retail shelf buying why consumers pick one brand over another * What local brands get right that global giants often miss * Whether you’re a marketer, founder, or FMCG professional, this episode will give you real insights into consumer behavior, packaging, and product strategy. Don’t forget to like, share & subscribe for more episodes with India’s top marketers.

20. aug. 2025 - 46 min
episode How to Go from an Executive to CMO: A Guide for Creative Leaders | The Marcom Avenue cover

How to Go from an Executive to CMO: A Guide for Creative Leaders | The Marcom Avenue

Can a footwear designer become a CMO? Barun Prabhakar did just that — and he’s here to share how.From sketching soles to steering strategy for legacy brands like Liberty and now GRM, Barun breaks down how design thinking, creative leadership, and cultural relevance helped him climb from the design desk to the boardroom. In this episode, we covered: * The mindset shift from creator to brand strategist * What legacy brands must unlearn to stay relevant * The secret to attracting Gen Z (without trying too hard) * Building brand storytelling inside-out * Why in-house creatives are a game-changer, and where agencies still matter Don’t forget to like, share & subscribe for more real stories from the people behind great brands.#TheMarcomAvenue [https://www.youtube.com/hashtag/themarcomavenue] #DailyAgencyLife [https://www.youtube.com/hashtag/dailyagencylife] #AgencyLife [https://www.youtube.com/hashtag/agencylife] #MarketingAgency [https://www.youtube.com/hashtag/marketingagency]

4. juli 2025 - 33 min
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