Women in the Middle® Entrepreneurs: The Reality of Running a Business After 50 - Midlife Coach Podcast

EP #138: What Really Gets in the Way for Midlife Women Entrepreneurs with Suzy Rosenstein

If you’re a woman over 50 running a business and wondering why it feels harder than you expected — even with all your experience — this episode is for you. In this solo episode, before pausing for a few months, the Women in the Middle® Entrepreneurs Podcast, Suzy Rosenstein, names the often-invisible challenges midlife women face when building businesses, including menopause, energy changes, technology, caregiving, shifting relationships, and evolving family roles. This isn’t about hustle or pushing through. It’s about understanding the bigger context you’re operating in — and releasing unrealistic expectations about capacity, productivity, and growth in midlife. Suzy also shares why she’s choosing to pause the podcast and what she hopes listeners carry forward into their next chapter of business and life. In this episode, you will learn: 1. What really gets in the way for midlife women entrepreneurs 2. Why entrepreneurship feels different after 50 — and why that makes sense 3. How menopause, sleep disruption, and fatigue affect business capacity 4. The impact of caregiving and “sandwich generation” responsibilities 5. What happens when partners and friends are retiring — and you’re not 6. Grandparent guilt and unspoken role expectations 7. The real issue: mismatched expectations about midlife women’s capacity 8. A more honest, sustainable definition of success in this season 9. Why the podcast is pausing — and what remains true moving forward Key Takeaways: 1. There is nothing wrong with you. 2. Your constraints are real. 3. And your business deserves to fit the woman you are now. Featured in this Episode: Women in the Middle: Loving Life after 50 Podcast: Why You Need a New Midlife Operating System in Midlife: https://suzyrosenstein.com/podcast/ep-305-why-you-need-a-new-midlife-operating-system-in-midlife/ [https://suzyrosenstein.com/podcast/ep-305-why-you-need-a-new-midlife-operating-system-in-midlife/] CONNECT WITH SUZY: Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com [http://www.midlifequiz.com/] Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here [https://suzyrosenstein.com/product/the-midlife-happiness-jumpstart/] HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here [https://suzyrosenstein.com/breakthrough-calls/]. THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com [http://www.womeninthemiddleacademy.com/] and apply and book your free call. I can help you find what’s missing so that you love your life after 50. Private Coaching [https://suzyrosenstein.com/regret-proofing-in-action/]: Limited Availability. Midlife transformation coaching is the fastest way to rediscover joy and purpose after 50! Regret-Proof Private Coaching to get unstuck, clear, and excited about your life again. Available in 3-month, 6-month, and 1-year options. Powerful results! Flexible payment plans. Book your free, no obligation Insight & Momentum Call here: www.talktosuzy.com [http://www.talktosuzy.com/] New Masterclass: [https://suzy-rosenstein.newzenler.com/fp/get-clear-now-midlife-masterclass] Get Unstuck: Midlife Clarity Fast & Easy [https://suzy-rosenstein.newzenler.com/fp/get-clear-now-midlife-masterclass]: Take this fun DIY midlife masterclass and get clear about your next chapter priorities without spin, confusion, and overwhelm in less than an hour! www.midliferoadmap.com [http://www.midliferoadmap.com/] WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/ [https://suzyrosenstein.com/shop/] BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com [http://www.50waystocelebrate.com/] and Amazon [https://www.amazon.com/gp/product/1777480108] and other online booksellers. Free Resources [https://suzyrosenstein.com/free/] Free Monthly Webinars and Workshops offered by Suzy Rosenstein: https://suzyrosenstein.com/webinar/ [https://suzyrosenstein.com/webinar/] FREE VIDEO [http://www.girlfriendsguidetomidlife.com/]: Get Unstuck in Midlife Video Training: www.girlfriendsguidetomidlife.com [http://www.girlfriendsguidetomidlife.com/] Email your feedback: info@suzyrosenstein.com [info@suzyrosenstein.com] Enjoy the Show? Don’t miss an episode, subscribe via iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878], and all the places you listen to your favorite podcasts, including Spotify [https://open.spotify.com/show/2SYpF5rnEBhLnRQlCEH6xt]. Leave us a review on iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878]. Instagram: https://www.instagram.com/themidlifecoach_suzy/ [https://www.instagram.com/themidlifecoach_suzy/] Facebook: https://www.facebook.com/themidlifecoach [https://www.facebook.com/themidlifecoach] LinkedIn: https://www.linkedin.com/in/suzyrosenstein/ [https://www.linkedin.com/in/suzyrosenstein/]

EP #137: How Astrology Can Help You Align Your Business with the Cycles that Shape Your Success with Sheri Moise

Today’s episode is with Sheri Moise. Sheri is a woman in the middle entrepreneur who uses astrology with marketing and planning in business as a strategic data source for clients. In this episode, you will learn: 1. How astrology can help you align your business with the cycles that shape your success. 2. Midlife clarity is an advantage. By this stage, we know what matters and have nothing to prove. That makes it the perfect time to rebuild business structures around sustainability, not speed. 3. Success flows when you honor timing. Working with cosmic cycles rather than pushing against them helps women reduce stress, increase confidence, and finally see consistent results from their effort. 4. Astrology is a strategic tool, not a shortcut. It’s a measurable, repeatable data system that helps entrepreneurs make intentional business decisions, especially around planning, visibility, and launches. Connect with Sheri at: 1. https://sherimoise.com/ [https://sherimoise.com/] 2. https://sherimoise.com/quiz/ [https://sherimoise.com/quiz/] 3. https://www.instagram.com/sherimoise/ [https://www.instagram.com/sherimoise/] 4. https://www.youtube.com/@sherimoise [https://www.youtube.com/@sherimoise] CONNECT WITH SUZY: Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com [http://www.midlifequiz.com/] Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here [https://suzyrosenstein.com/product/the-midlife-happiness-jumpstart/] Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who’s dealing with navigating classic midlife issues that are affecting the way you run your business? We’re looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com [https://suzy-rosenstein.newzenler.com/fp/witme-podcast-application]. LISTEN HERE [https://apple.co/3uScK4q] for iTunes and HERE [https://suzyrosenstein.com/category/entrepreneurspodcast/] for Suzy’s website. HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here [https://suzyrosenstein.com/breakthrough-calls/]. THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com [http://www.womeninthemiddleacademy.com/] and apply and book your free call. I can help you find what’s missing so that you love your life after 50. WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/ [https://suzyrosenstein.com/shop/] BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com [http://www.50waystocelebrate.com/] and Amazon [https://www.amazon.com/gp/product/1777480108] and other online booksellers. Email your feedback: info@suzyrosenstein.com [info@suzyrosenstein.com] Enjoy the Show? Don’t miss an episode, subscribe via iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878], and all the places you listen to your favorite podcasts, including Spotify [https://open.spotify.com/show/2SYpF5rnEBhLnRQlCEH6xt]. Leave us a review on iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878]. Instagram: https://www.instagram.com/themidlifecoach_suzy/ [https://www.instagram.com/themidlifecoach_suzy/] Facebook: https://www.facebook.com/themidlifecoach [https://www.facebook.com/themidlifecoach] LinkedIn: https://www.linkedin.com/in/suzyrosenstein/ [https://www.linkedin.com/in/suzyrosenstein/]

EP #136: Unapologetically You: Embracing Style, Confidence, and Power in Midlife with Yifat Jovani

Today’s episode is with Yifat Jovani. Yifat is a woman in the middle entrepreneur who’s running a business that blends online courses and coaching with in-person wardrobe consultations and shopping guidance. In this episode, you will learn: 1. How to embrace style, confidence, and power in midlife. 2. How to unapologetically celebrate who you are. 3. How to honor yourself every day and live fully aligned with who you truly are. 4. How to love your body as it is now. Connect with Yifat at: 1. https://www.yifatjovani.com/ [https://www.yifatjovani.com/] 2. https://www.instagram.com/yifat_jovani/ [https://www.instagram.com/yifat_jovani/] 3. https://www.yifatjovani.com/register-free-make-it-golden-mini-course [https://www.yifatjovani.com/register-free-make-it-golden-mini-course] 4. https://www.yifatjovani.com/freestylequiz [https://www.yifatjovani.com/freestylequiz] CONNECT WITH SUZY: Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com [http://www.midlifequiz.com/] Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here [https://suzyrosenstein.com/product/the-midlife-happiness-jumpstart/] Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who’s dealing with navigating classic midlife issues that are affecting the way you run your business? We’re looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com [https://suzy-rosenstein.newzenler.com/fp/witme-podcast-application]. LISTEN HERE [https://apple.co/3uScK4q] for iTunes and HERE [https://suzyrosenstein.com/category/entrepreneurspodcast/] for Suzy’s website. HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here [https://suzyrosenstein.com/breakthrough-calls/]. THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com [http://www.womeninthemiddleacademy.com/] and apply and book your free call. I can help you find what’s missing so that you love your life after 50. WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/ [https://suzyrosenstein.com/shop/] BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com [http://www.50waystocelebrate.com/] and Amazon [https://www.amazon.com/gp/product/1777480108] and other online booksellers. Email your feedback: info@suzyrosenstein.com [info@suzyrosenstein.com] Enjoy the Show? Don’t miss an episode, subscribe via iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878], and all the places you listen to your favorite podcasts, including Spotify [https://open.spotify.com/show/2SYpF5rnEBhLnRQlCEH6xt]. Leave us a review on iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878]. Instagram: https://www.instagram.com/themidlifecoach_suzy/ [https://www.instagram.com/themidlifecoach_suzy/] Facebook: https://www.facebook.com/themidlifecoach [https://www.facebook.com/themidlifecoach] LinkedIn: https://www.linkedin.com/in/suzyrosenstein/ [https://www.linkedin.com/in/suzyrosenstein/]

EP #135: Navigating an Unexpected Business Pivot After the Loss of a Spouse with Shawna Hicks-Cranston

Today’s episode is with Shawna Hicks-Cranston. Shawna is a woman in the middle entrepreneur who had to re-think parts of her business after her husband died. In this episode, you will learn: 1. How to navigate an unexpected business pivot after the loss of a spouse. 2. How a franchise allows our guest to have a better work life balance. 3. You can own your own business and still take a vacation. 4. Why you should share the knowledge and grow your business, team, and community connections. Connect with Shawna at: 1. https://locations.postnet.com/fl/lakewood-ranch/11161-e-state-rd-70 [https://locations.postnet.com/fl/lakewood-ranch/11161-e-state-rd-70] 2. https://www.facebook.com/PostNetFL171/ [https://www.facebook.com/PostNetFL171/] 3. https://x.com/PostNetFL171 [https://x.com/PostNetFL171] 4. https://www.linkedin.com/in/shawna-hicks-cranston-2254ab6/ [https://www.linkedin.com/in/shawna-hicks-cranston-2254ab6/] CONNECT WITH SUZY: Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com [http://www.midlifequiz.com/] Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here [https://suzyrosenstein.com/product/the-midlife-happiness-jumpstart/] Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who’s dealing with navigating classic midlife issues that are affecting the way you run your business? We’re looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com [https://suzy-rosenstein.newzenler.com/fp/witme-podcast-application]. LISTEN HERE [https://apple.co/3uScK4q] for iTunes and HERE [https://suzyrosenstein.com/category/entrepreneurspodcast/] for Suzy’s website. HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here [https://suzyrosenstein.com/breakthrough-calls/]. THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com [http://www.womeninthemiddleacademy.com/] and apply and book your free call. I can help you find what’s missing so that you love your life after 50. WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/ [https://suzyrosenstein.com/shop/] BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com [http://www.50waystocelebrate.com/] and Amazon [https://www.amazon.com/gp/product/1777480108] and other online booksellers. Email your feedback: info@suzyrosenstein.com [info@suzyrosenstein.com] Enjoy the Show? Don’t miss an episode, subscribe via iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878], and all the places you listen to your favorite podcasts, including Spotify [https://open.spotify.com/show/2SYpF5rnEBhLnRQlCEH6xt]. Leave us a review on iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878]. Instagram: https://www.instagram.com/themidlifecoach_suzy/ [https://www.instagram.com/themidlifecoach_suzy/] Facebook: https://www.facebook.com/themidlifecoach [https://www.facebook.com/themidlifecoach] LinkedIn: https://www.linkedin.com/in/suzyrosenstein/ [https://www.linkedin.com/in/suzyrosenstein/]

EP #134: A Resilient Journey to Helping Drinkers with Alcohol Moderation & Recovery Nutrition with Michele Perron

Today’s episode is with Michele Perron. Michele is a woman in the middle entrepreneur who’s a nutrition and addiction coach who offers a unique option for drinkers other than sobriety, finally. In this episode, you will learn: 1. How to help drinkers with alcohol moderation & recovery nutrition. 2. The importance of hope in the face of adversity. 3. How developing resilience helped coping with divorce, bankruptcy, single parenting, completing a PhD, and a new career. 4. How to have belief in yourself even when you don't really know for sure & how to trust that things will work out no matter what. Connect with Michele at: 1. https://drmicheleperron.com/ [https://drmicheleperron.com/] 2. https://www.linkedin.com/in/michele-d-perron/ [https://www.linkedin.com/in/michele-d-perron/] 3. https://gift.drmicheleperron.com/podcast [https://gift.drmicheleperron.com/podcast] Research of Interest: 1. https://journals.lww.com/journalofchristiannursing/FullText/2019/07000/Conquering_the_Craving__Treatment_to_Curb_Alcohol.10.aspx [https://journals.lww.com/journalofchristiannursing/FullText/2019/07000/Conquering_the_Craving__Treatment_to_Curb_Alcohol.10.aspx] 2. https://psychiatryonline.org/doi/full/10.1176/appi.ajp.20220335 [https://psychiatryonline.org/doi/full/10.1176/appi.ajp.20220335] Please remember…The information shared in this podcast is intended for your convenience, entertainment, and education, and isn’t geared to your personal situation; it’s not a replacement for care or advice from your own medical professional. So as always, you may have some things you want to follow up on, so please seek a suitable professional to advise you on your personal situation. CONNECT WITH SUZY: Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com [http://www.midlifequiz.com/] Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here [https://suzyrosenstein.com/product/the-midlife-happiness-jumpstart/] Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who’s dealing with navigating classic midlife issues that are affecting the way you run your business? We’re looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com [https://suzy-rosenstein.newzenler.com/fp/witme-podcast-application]. LISTEN HERE [https://apple.co/3uScK4q] for iTunes and HERE [https://suzyrosenstein.com/category/entrepreneurspodcast/] for Suzy’s website. HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here [https://suzyrosenstein.com/breakthrough-calls/]. THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com [http://www.womeninthemiddleacademy.com/] and apply and book your free call. I can help you find what’s missing so that you love your life after 50. WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/ [https://suzyrosenstein.com/shop/] BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com [http://www.50waystocelebrate.com/] and Amazon [https://www.amazon.com/gp/product/1777480108] and other online booksellers. Email your feedback: info@suzyrosenstein.com [info@suzyrosenstein.com] Enjoy the Show? Don’t miss an episode, subscribe via iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878], Spotify, and all the places you listen to your favorite podcasts, including Spotify [https://open.spotify.com/show/2SYpF5rnEBhLnRQlCEH6xt]. Leave us a review on iTunes [https://podcasts.apple.com/ca/podcast/women-in-the-middle-entrepreneurs-the-reality/id1734438878]. Instagram: https://www.instagram.com/themidlifecoach_suzy/ [https://www.instagram.com/themidlifecoach_suzy/] Facebook: https://www.facebook.com/themidlifecoach [https://www.facebook.com/themidlifecoach] LinkedIn: https://www.linkedin.com/in/suzyrosenstein/ [https://www.linkedin.com/in/suzyrosenstein/]