Working in UX Design

Ruby has spent her career making organisations more customer-centric. In Singapore, her experience includes working as a Lead UX Researcher at Grab and Strategic Designer at Boston Consulting Group. Previously she worked as a management consultant at Nous Group in Australia. Ruby's career has focused on using Human Centred Design techniques in diverse contexts across the public, private and non-profit sectors to provide advice on product and service design, strategy and policy. Ruby has spoken at multiple international conferences and regularly shares design thought leadership on LinkedIn. Join us to hear us cover: - How do we quantify the business impact of UX design or research - The role of a strategic designer - What most organisations get wrong in digital strategy and design strategy

Daryl is a Digital Product Designer with over a decade of experience working in various agencies, start-ups, and SMEs. He is creatively curious, and enjoys crafting meaningful experiences by leveraging on the latest data, processes, and technology. In his previous roles and experiences, he led successful teams in delivering high-value projects, implemented processes and systems while collaborating across various business, research, product and engineering units locally and internationally to drive product and service to successful delivery. His motivations are to continue to discover, learn and innovate through the understanding and application of new concepts and methodologies to endeavours both personally and professionally. He enjoys engaging with people from all backgrounds Join us to hear us cover: - How does working for an agency or startup feels like as a UX-er - Coaching junior UX colleagues at work - Managing burnout and stress in between change and projects

Chenmu Wu graduated from university with a degree in Architecture and proceeded to work at Shopee for four years as a UIUX designer. In 2019, he played a pivotal role in initiating the migration of the design team from Sketch to Figma. This transition sparked his enthusiasm for Figma, leading him to embark on developing Figma plugins as side projects. During his time at Shopee, Chenmu served as the primary contributor and manager of the Shopee Design System. Additionally, he took charge of the UIUX design for Bill payments and the Shopee international platform. In his current position as the Lead UI/UX Designer at Daraz - Alibaba, Chenmu holds the responsibility of overseeing a team of five designers from both Pakistan and Singapore. They are dedicated to driving innovation and fostering user-centric design solutions within the organization. Join us to hear us cover: - How and why Chenmu’s Figma plug-in the generates wireframes using ChatGPT went viral - How can progressive designers work with AI - Implication of AI in the product development process

Part technologist and part psychologist, Gideon specialises in designing experiences with emerging technologies such as AI, IOT and Automation, and brings over 15 years of experience of working in Startups, Corporates and Consulting where he has worked on a wide variety of products and projects which range from Fintech, Insuretech to Media, Health, Telcos, E-Commerce and E-Learning. Synopsis: UX has come a long way, from a term only used in academia, making its way into the industry and becoming part of day-to-day language. At the same time, UX practitioners are constantly going through a roller coaster ride with changing role titles and terminologies, and the industry slowly calibrating the formulas to building products. And now, with AI and no-code platforms starting to look like they can conquer more chunks of the UX process, it just makes you wonder what's next for UX... Join us to hear us cover: - How UX started and matured as a practice - Existing trends we see today - What's the future of UX going to look like

Upasna started as a UX Researcher (Team of 1) in the fintech industry solving user problems related to finance needs specifically in the APAC region (think loans, insurances, investments etc) and then grew into a UXR leader growing research teams. Having worked for startups and corporates, Upasna knows what are the advantages and challenges that both environments bring and has been coaching researchers to align where they truly fit. All this only to realise that empathy and organisational culture stand at the core of what she believes in. Since then she has been trying to nurture and grow user research not only as a craft but also grow researchers in a way that is both nurturing and helps them demonstrate the value of what they deliver within the organisation effectively. With a background in human computer interaction and behavioural design she turned her systematic approach to problem solving into processes and framework that help her teams achieve the results they want without compromising on work life balance. Armed with time management and ruthless prioritisation she believe she truly can have it ALL! Join us to hear us cover: - Transitioning from UX Research to Management track - How to create a space for yourself to shine as a potential leader - Creating opportunities to start mentoring/coaching and establishing yourself as a referent - Prioritization and creating your portfolio - Finding work life balance