Working on Purpose

The Curse and Gift of Being “Driven”

Only about 10% of the population are what psychologist Douglas Brackmann calls “The Driven.” They are the entrepreneurs, inventors, and elite performers who build companies, create new industries, and generate much of the world’s wealth. But their superpower comes with a shadow. Driven individuals are often chronically dissatisfied—always pushing for more, even after achieving what others would consider extraordinary success. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Why Soft Skills Are Now Hard Core: The Five C’s for Team Thriving

For years, leadership conversations treated communication, empathy, and collaboration as “soft skills.” But in today’s complex workplaces, they’ve become hard core capabilities for team success. My guest Yadira Caro shares her Five C’s framework—a practical method she uses to help teams build the trust, clarity, and connection needed to work better together and perform at their best. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

The Heart of High Performance: The Transformative Power of Appreciation

What if the missing ingredient in your engagement strategy isn’t better rewards—but deeper appreciation? While recognition programs spotlight desired behaviors, authentic appreciation acknowledges the whole person behind the work. It carries both intention and heart. And unlike recognition, it isn’t confined to hierarchy—it can move across teams. Dr. Paul White explores how cultivating a culture of appreciation elevates motivation, strengthens relationships, and sustains meaningful performance. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Henry David Thoreau on Business: Radical Simplicity for Complex Times

Henry David Thoreau is often remembered as a writer, environmentalist, thinker, surveyor and activist. A closer, more appreciative look also reveals his creative and eclectic thought leadership and contributions to business operations and leadership. What can we learn from the man who spent two years in a small cabin on Walden Pond in 1845 to live deliberately, seek simplicity, and explore self-reliance? Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Painting New Pathways: Creativity as Medicine for Workplace Burnout

Burnout is on the rise, and traditional solutions fall short. Enter Dr. Tolia, a former medical doctor turned visual artist who now prescribes beauty and creativity for vitality. Her work shifts workplaces from tense and transactional to calm and inspiring. Together, we uncover how intentional art can nurture meaning, elevate well-being, and unlock leaders’ higher potential to create thriving cultures. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].