YOU Matter, in Business

E68 Balance and Leadership: Thriving with Natural Rhythms

Embracing Natural Rhythms: Sustainable Leadership for Women with Amy from Next Level University In this episode of You Matter in Business, Amy returns to delve into the importance of sustainable leadership for heart-centered leaders, focusing on how to avoid burnout by aligning with natural rhythms, especially for women. Amy emphasizes the significance of understanding and respecting women's hormonal cycles to enhance self-worth and productivity. She shares insights on how different phases of a woman's cycle affect her energy and capabilities, advocating for self-awareness and open communication with family and colleagues. The discussion also touches on the challenges of perimenopause and menopause, offering practical advice on managing these transitions. Amy highlights the offerings of Next Level University and underscores the value of personal development in achieving success. 00:00 Introduction and Recap 00:38 Understanding Natural Rhythms 01:25 Empowering Women Through Self-Care 02:42 The Impact of Hormonal Cycles 11:23 Navigating Perimenopause and Menopause 17:40 Next Level University Overview 20:59 Conclusion and Final Thoughts Connect with Amy:Email: amyl@nextleveluniverse.comWebsite: https://www.nextleveluniverse.com/gro... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTRZWWhFT1dqNXV4Y2FBUzg2YWZNV0tkcDA4d3xBQ3Jtc0ttc0ZPSVo3c0paTnVFQXp2QWdfRk92QXNHZ1Ryd2s3TXMteW9DaVlYbjgxRVNGLWZOall4dU5yeWtXOWhjOUQ4aVFybFM4YklpczhpR3JjT3RlTlhYYUtoaDVpcThYeWxUTVFqcVRqbm1meDNBWkszQQ&q=https%3A%2F%2Fwww.nextleveluniverse.com%2Fgroup-coaching%2F&v=6WF8NRxBCA0]Facebook:   / amy.lenius   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk84QlJhdWFNSFV5elJEeUhBQzU4MzhIbE9QQXxBQ3Jtc0tsNDFjTFA2MUVIbUFISENHc2x2WGJMV0JrbEJKNlBLTzZENmg5OWNLN3FnaFpVaDgxZ0VVZzVWYWg3UzlUbkstX3UyRDJCcnE1Y21hWmgxal9aRzhUZXF2MTRyNldrSjlKbXRMYlZqUEVPRVZhbzhCQQ&q=https%3A%2F%2Fwww.facebook.com%2Famy.lenius&v=6WF8NRxBCA0]Instagram:   / amylenius   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDlKNUotREpwRkZoOHNHRHZ3M2Npem9HV3l2QXxBQ3Jtc0trTzhyeURaMjZ6SmUwY0JVcWpXMnFnM1NEdXpPX3FObDlGcUJQWWl4YVdtOVhUQW85cHlqS3BFcmgyMFFlcHNqOUJfT3k2VE5zLTJQRmt3MXVDYk5aWTJFSV9kdFlfUnBUa2gtSHMxUmhIYU9odUZlYw&q=https%3A%2F%2Fwww.instagram.com%2Famylenius&v=6WF8NRxBCA0] Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA [https://youtu.be/D2WbJeqdtcA]

E67 Building Authentic Authority: The Three Pillars of Self-Worth with Amy Lenius

In this powerful episode of "You Matter In Business," host Ariel Faith sits down with Amy Lenius, Director of Group Coaching at Next Level University, to explore what it truly means to lead with authentic authority. Amy shares her transformative journey through chronic illness and how it led her to discover that real leadership isn't about performing confidence—it's about deeply knowing your worth. Key Topics Discussed: [0:00] Introduction & Welcome * Meet Amy Lenius and her work at Next Level University * The shift from performing success to embodying authentic leadership [2:00] The Three Pillars Framework * Self-belief: Your capacity and capability * Self-worth: The internal game of worthiness * Consistency: The unsexy fundamental that changes everything [4:00] Leadership as Influence * Why we're all leaders in different areas of life * The three layers of belief: Is it possible? Is it possible for me? Is it worth it? [6:00] Building Self-Worth from Within * Why women's worth is often externally focused * The five keys to building authentic self-worth * State, prove, and self-assign: The daily practice [10:00] Boundaries vs. Rules * The critical difference most people miss * Why boundaries control us, not others * Navigating the fear of losing love when setting boundaries [13:00] Core Wounds: Unlovable, Defective, Unwanted * Understanding what drives your unconscious behavior * How to identify your core wound * Moving from reactive to empowered choice [16:00] Redefining Success * Why success is subjective and personal * Permission to be fulfilled at home or chase entrepreneurship * Finding alignment over balance [20:00] Seasons of Abundance and Scarcity * The sailing analogy: Tacking through life's challenges * The "Drive to Five" concept * Learning to flow rather than balance [23:00] The Hard Parts of Growth * Why personal growth doesn't look like Instagram * "Lonely Land": The normal phase when relationships shift * Pain now for progress later [27:00] Expanding Your Comfort Zone * The three-ring target: Comfort, growth, and anxiety zones * Building the identity of "I can do hard things" * Trusting the process when you can't see the other side [29:00] Looking Ahead * Preview of next episode: Working with natural rhythms Connect with Amy Lenius: Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA [https://youtu.be/D2WbJeqdtcA]

E66 Leadership Through Heart, Not Hierarchy: The Collaborative Authority Advantage

Welcome to another episode of You Matter in Business! In this episode, we're flipping the script on traditional leadership and exploring what it means to lead through collaborative authority—using wisdom and values instead of hierarchy and control. What You'll Learn: * Why "I don't know, let's figure it out together" is one of the most powerful leadership statements * How to build authority through lived experience rather than titles and credentials * The collaborative leadership advantage for professionals 40 and above * How to lead authentically without pretending to have all the answers * Why younger generations are hungry for collaborative, not controlling, leadership Key Timestamps: [0:00] - Introduction: Leadership through heart, not hierarchy [1:02] - The power of saying "I don't know, let's figure it out together" [1:38] - What collaborative authority really means [2:41] - Old model vs. new model: Authority from titles vs. lived experience [4:25] - Real example: Collaborative leadership in action on a branding project [5:51] - Leading without pretending you know everything [6:00] - Meet Macy Robison: Leadership styles expert [8:01] - Understanding your natural leadership style with Macy's assessment [10:31] - Why trying to lead like someone else doesn't work [13:33] - What collaborative leadership actually looks like in practice [7:13] - Hiking analogy: How collaborative leaders guide without controlling [7:46] - Real story: Addressing community issues with curiosity, not control [8:52] - Why admitting "I was wrong" builds respect [9:36] - Your experience creates natural authority—share it like wisdom [10:46] - Reflection questions for this week [11:38] - Final thoughts and next week's preview Resources Mentioned: * Macy Robison's Leadership Assessment: * Macy's Podcast: Own Your Impact * Website: ArialJoyFaith.com Connect with the Real Women in Business Community: Join women 40 and above who are practicing collaborative leadership while building value-driven businesses. Learn more at https://real-wib.app.clientclub.net/home Because you matter in business. Your leadership style matters. Your collaborative authority matters. Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA [https://youtu.be/D2WbJeqdtcA]

E65 Heart Work vs. Hard Work: Building a Business You Actually Want to Live For

In this episode of "You Matter in Business," we explore the fundamental difference between working to live and building something you actually want to live for. Discover how to transform your business from a grind into heart-centered work that aligns with your values without sacrificing profitability. KEY TOPICS & TIMESTAMPS: [0:00] Introduction: The Big Question * Do you work to live, or are you building something you want to live for? * Understanding the massive difference between these two approaches [0:52] What Heart Work Really Means * Why heart work doesn't eliminate hard days—it transforms them * Personal story: From draining corporate photography to energizing brand work [2:04] The Difference Between Draining and Challenging * Key question: Does your work drain you or challenge you? * How to recognize when your business is becoming heart work [3:48] Making Values-Based Decisions * Real example: Saying no to great money for family commitments * When your values become louder than your fear of missing out [4:30] The Value Integration Test * Pricing decisions: Sustainable vs. what you "should" charge * The $350 example: Understanding true business costs * Choosing aligned clients over anyone who will pay [6:04] Scheduling for Life, Not Just Income * Time blocking personal time and family commitments * Building hard work instead of just working harder [6:30] What Changes When Your Business is Heart Work * You attract different people who share your values * Marketing feels authentic, not convincing * Energy shifts from depleted to challenged [7:27] The Money Conversation Nobody Has * Sometimes heart work makes less, sometimes more * The money feels different when you're not sacrificing yourself * Having time to actually enjoy the benefits [8:30] How Your Leadership Transforms * Leading from "what do I know is right" vs. "what am I supposed to do" * Becoming an example for the next generation * Showing that meaningful work is possible [9:43] Your Work This Week * Ask yourself: Am I working to live or building something I want to live for? * What needs to change? Start with incremental, small steps * One value-based decision can shift everything [10:43] Join the Community * Real Women in Business: Free community for women 40+ creating businesses they can actually live in * https://real-wib.app.clientclub.net/home * Learn more at arieljoyfaith.com Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA [https://youtu.be/D2WbJeqdtcA]

E64 Marketing with Heart: Leading with Love in Business with Lorrie Thomas

In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress. Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders build marketing processes and systems that support their professional goals while keeping things fun, healthy, and profitable. In this episode, we discuss: * Why marketing should be fun (yes, the F-word!) * The "diagnose, prescribe, and guide" approach to marketing therapy * How to prioritize marketing projects for maximum impact * What's changed (and what hasn't) since the dot-com era * Using AI as a "virtual sparring partner" without losing your soul * The power of leading with love in all business decisions * Why ideal clients matter more than any clients * The importance of owning your magic and creating your "blue ocean" KEY TIMESTAMPS: [0:00] - Introduction to Lorrie Thomas and Web Marketing Therapy [2:00] - Making marketing fun: Why the "F-word" matters [5:00] - The Marketing Therapy approach: Diagnose, Prescribe, Guide [9:00] - Creating marketing processes and systems that work [12:00] - Prioritizing projects: Baking your marketing cake in order [19:00] - From dot-com boom to social media: What's changed? [24:00] - The classics of marketing that never change [30:00] - Content is the entire kingdom, not just king [34:00] - AI in marketing: The soulless vs. the strategic [42:00] - Using AI as a virtual sparring partner [47:00] - Lead with love: Marketing wisdom for heart-centered entrepreneurs [55:00] - Owning your magic and attracting ideal clients [61:00] - The marketing therapist approach: No cookie-cutter solutions [68:00] - Confidentiality, customization, and the boutique agency model Connect with Lorrie Thomas: https://lorriethomas.com/ Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com  Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.  https://arieljoyfaith.com https://youtu.be/D2WbJeqdtcA [https://youtu.be/D2WbJeqdtcA]