B2B Growth Hacks

Steffen Hedebrandt, Chief Marketing Officer and Co-founder of Dreamdata, brings his marketing and software expertise to the pod for a discussion about B2B attribution. Steffen’s team at Dreamdata have determined through analyzing customer data that it takes, on average, 192 days and 32 sessions for a B2B company to get through its sales cycle. Steffen and Sarah discuss the complicated analytics behind this sales cycle measurement and how B2B companies can optimize their sales cycle with Dreamdata’s software.    Timecoded Guide:  * [00:00] Podcast begins  * [01:08] 192 days stuck in a B2B sales cycle  * [08:00] Why B2B attribution isn’t a hoax   * [15:52] Ungating products & implementing freemium levels  * [20:39] Owning your own data instead of using Facebook & Google * [22:15] Connecting B2B marketing activities to revenue with Dreamdata  ---------   Keep up with Steffen Hedebrandt on LinkedIn [https://www.linkedin.com/in/steffenhedebrandt/] and Twitter [https://twitter.com/SHedebrandt]  Learn more about Dreamdata on LinkedIn [https://www.linkedin.com/company/dreamdata-io/] and the Dreamdata website [https://dreamdata.io/]  Visit B2B Growth Hacks on our website [https://www.b2bgrowthhacks.com/] and remember to subscribe to our newsletter [https://www.b2bgrowthhacks.com/newsletter].

How did Trey Tepichin go from lawyer to co-founder of a dental talent marketplace app? Inspired by the realization that dentistry is a shockingly difficult profession, especially when it comes to staffing, Cloud Dentistry was born. Trey’s app connects dental professionals through a reliable platform for temp work, minimizing burnout and maximizing productivity. Trey walks through finding a suitable marketing model, holding clients and businesses accountable, and inspiring trust to retain clients.  “Oftentimes dental hygienists feel underappreciated. To have an organization that is advocating for them, showing them appreciation, that goes a very long way.”   In this podcast, Trey covers:   [00:00] Understanding the unique struggles dentists are facing   [06:20] Managing a dual-sided platform with Cloud Dentistry   [19:50] Dividing efforts between tech and marketing when launching    [21:19] Making a profit with a subscription-based app  [27:00] Empowering dental professionals and creating community   Links:   Connect with Trey Tepichin on LinkedIn [https://www.linkedin.com/in/rtepichin/] or through his email trey@clouddentistry.com [trey@clouddentistry.com]   Learn more about Cloud Dentistry on their website [https://www.clouddentistry.com/]   Additional resources mentioned in this podcast: Cloud Dentistry [https://www.clouddentistry.com/], Physics of the Impossible by Michio Kaku [https://www.penguinrandomhouse.com/books/89412/physics-of-the-impossible-by-michio-kaku/], Launch by Jeff Walters [https://jeffwalker.com/programs/book-launch/]   Visit B2B Growth Hacks on our website [https://www.b2bgrowthhacks.com/] and remember to subscribe to our newsletter [https://www.b2bgrowthhacks.com/newsletter].

We’re joined by Terri Hoffman, Founder, and CEO of Marketing Refresh. Terri has 25 years of experience in the marketing field. She saw the transition firsthand from traditional marketing to digital marketing. In the past decade, the world of marketing has evolved at a faster rate than most realize. There are new digital marketing channels emerging every day.  Data analysis, case studies, and research drive the future of content marketing. But Terri believes there is still value in picking up the phone and talking to real customers.   “As a marketer, my whole job is to understand people and how they make decisions.” In this podcast, Terri covers:   * [1:52] Terri witnessed firsthand the transition from traditional to digital marketing * [8:36] How to build credibility and authority with Google and your customers through SEO * [25:38] Red and green flags of finding the right agency for B2B marketing * [36:47] The key to seeing results with SEO on your website

We’re joined by Hami Vo Arrington, co-founder of the Houston-based digital marketing agency One Foot Over. She started the business with her best friend Stephen Brent May. With a small team, they specialize in B2B marketing and inbound marketing. The name One Foot Over comes from their drive to push their creative limits to the max and finish every project strong. Being a strategic marketing agency is what sets them apart from the rest.   In this podcast, Hami covers:   * [00:00-5:14] Intro and Hami’s childhood experiences as an Asian-American.  * [5:15] Balancing both personal and professional life * [8:42] Challenges in modern business, remote work, and growing a team * [11:21] Navigating creativity, community, and collaboration * [22:38] What gets Hami up in the morning?

We’re joined by Javier Carro Prado, COO of Blue People [https://www.bluepeople.com], a rapidly expanding international software and consulting company. Blue People has a diverse portfolio of application development, cloud consulting, staff augmentation, and so much more. Javier shares his journey from getting his engineering degree to falling in love with the world of IT and taking the leap to join Blue People in its beginnings. From a handful of employees in Monterrey Mexico to over 100 employees internationally, Blue People has grown into a thriving business with a community of original thinkers and unique company culture.  In this podcast, Javier covers:   * [2:22] Javier’s education and early career  * [4:14] Mexico as a hub for technology  * [5:22] What is Blue People?  * [17:06] Expanding to an international company  * [20:50] Networking in Houston