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being humn

Podcast af Rob and Curt

engelsk

Business

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being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.

Alle episoder

12 episoder

episode Nonprofit Messaging That Drives Mission and Donations cover

Nonprofit Messaging That Drives Mission and Donations

Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story. In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact. They cover: * Why nonprofits need mission and donor brand scripts * How to avoid making donors feel like ATMs * The balance between passion and clarity in messaging * How to engage donors authentically and build community  👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops. 👉 For more resources, visit gowithhumn.com [https://gowithhumn.com]

9. okt. 2025 - 13 min
episode SEO in the Age of AI with Jake Britton from WiseBear Creative cover

SEO in the Age of AI with Jake Britton from WiseBear Creative

Struggling with SEO that doesn’t drive results? In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI. Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs. Chapters: (00:00) Welcome to Being HUMN + Introducing Guest Jake Britton (01:24) From Craft Beer to WiseBear Creative: Jake’s Story (04:52) Why SEO Is Like an Investment, Not a Quick Fix (07:14) AIO (Artificial Intelligence Optimization) Explained (09:21) Google’s Updates: How AI Detects Fluff Content (12:04) Writing for Humans + AI: The New SEO Balance (14:21) Authority + Credibility: Building Trust Online (16:35) SEO Meets StoryBrand: Traffic vs. Conversions (19:43) Real Client Case Study: Doubling Conversions in 30 Days (22:27) Getting Better (Not Just More) Leads with Clear Messaging (26:32) Practical SEO Tips: Speed, Structure, Interlinking (30:48) How to Audit Your Website and Improve Rankings (33:11) Why 30% of Users Already Use ChatGPT for Search (37:21) StoryBrand Framework for Landscapers + Service Businesses (41:11) HUMN x WiseBear SEO + Messaging Partnership (42:52) Final Takeaways: Clarity Beats Clicks Every Time 👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers. 🔗 Resources: HUMN: gowithhumn.com WiseBear Creative: WiseBearCreative.com #MarketingStrategy #Stor

16. sept. 2025 - 44 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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